2013
11
$116,967
$29,500
$528,500
No
Craft Axe Throwing is revolutionizing the entertainment landscape across the United States by merging the thrill of axe throwing with the social allure of craft beer. Since its inception in 2013, the brand has evolved into a premier destination for group events, corporate team-building, and casual outings. With a focus on creating memorable experiences, Craft Axe Throwing has cultivated a loyal customer base and a strong brand presence. The franchise offers a unique business model that combines entertainment with hospitality, providing franchisees with a profitable and scalable business opportunity.
Rapidly Growing Industry: The experience economy is booming, with consumers increasingly seeking out unique, social activities. Axe throwing has emerged as a popular choice, offering a fun and engaging experience.
Proven Business Model: Craft Axe Throwing has refined its operations over the years, ensuring a streamlined and efficient business model that is easy to operate and manage.
Semi-Absentee Ownership: The franchise model allows for semi-absentee ownership, making it ideal for investors seeking a business with flexible involvement.
Strong Brand Recognition: With over 7,000 positive reviews and a growing presence across multiple states, Craft Axe Throwing has established itself as a trusted and popular brand.
Established Year:
Craft Axe Throwing was founded in 2013 in Greenville, South Carolina. It started as a single venue aimed at offering a unique recreational experience combining axe throwing with craft beer, social events, and team-building activities.
Founders:
The company was founded by entrepreneurs passionate about creating a safe and engaging entertainment environment. Their vision was to develop a fun, social activity that could appeal to groups, families, and corporate clients alike.
Franchise Units and Growth:
The brand expanded steadily from a single location to multiple venues across the United States.
It began franchising in 2020, allowing entrepreneurs to own and operate their own Craft Axe Throwing locations.
As of now, there are 11 franchise units and 12 company-owned units, mainly in states like Alabama, Arkansas, Florida, Georgia, Kentucky, North Carolina, Ohio, South Carolina, and Tennessee.
Brand Journey and Company History:
The company started by focusing on local markets, building a strong reputation for safety, fun, and quality customer experiences.
Over time, Craft Axe Throwing capitalized on the growing trend of “experience-based entertainment,” positioning itself as a leader in the recreational axe throwing sector.
The transition to a franchise model was a strategic move to scale the brand nationally while maintaining quality standards.
Ownership:
Craft Axe Throwing is privately held, with ownership concentrated among its founding team. The corporate leadership team brings experience from both the entertainment and hospitality industries, ensuring operational stability and growth support for franchisees.
Market Presence and Industry Category:
Craft Axe Throwing operates in the entertainment/recreation sector, specifically within the niche of axe-throwing bars and experiential venues.
It enjoys a strong brand presence in the USA, recognized for high-quality, safe, and engaging experiences.
The company is positioned to tap into the growing “experience economy,” where consumers prefer memorable social activities over traditional products.
Other Key Information:
The brand is highly rated online, with thousands of positive customer reviews emphasizing safety, fun, and hospitality.
Craft Axe Throwing continues to innovate, offering private events, corporate team-building packages, food and beverage options, and merchandise.
Its expansion strategy prioritizes strategic locations, often in urban centers and entertainment districts, to maximize foot traffic and visibility.
Craft Axe Throwing is committed to the success of its franchisees, offering comprehensive support and training:
Pre-Launch Support: Assistance with site selection, lease negotiation, and location design to ensure optimal setup.
Training Program: A 3-5 day seminar at the corporate headquarters in Fountain Inn, SC, followed by on-site training at the flagship location in Greenville, SC.
Grand Opening Assistance: A dedicated team member will be present during the grand opening to ensure a smooth launch.
Ongoing Support: Access to a comprehensive operations manual, online support portal, and regular communication with the corporate support team.
Marketing & Advertising: Cooperative advertising programs and guidance on local marketing strategies to drive traffic and build brand awareness.
This robust support system is designed to help franchisees operate efficiently and effectively, leading to long-term success.
Craft Axe Throwing seeks franchisees who are passionate about providing exceptional customer experiences and are eager to be part of a dynamic and growing industry. Ideal candidates should possess:
Entrepreneurial Spirit: A strong desire to own and operate a business with the support of a proven franchise system.
Management Experience: Background in business management, hospitality, or customer service is beneficial.
Community Engagement: A commitment to becoming an active and positive presence in the local community.
Financial Capacity: Ability to meet the financial requirements, including liquid capital and net worth.
Whether you're an experienced business owner or a first-time investor, Craft Axe Throwing offers a compelling opportunity to enter the entertainment industry with a trusted brand.
| Category | Details / Range |
|---|---|
| Franchise Fee | $29,500 |
| Total Initial Investment | $116,967 – $528,500 |
| Liquid Capital Required | $60,000 – $100,000 |
| Net Worth Requirement | $150,000 |
| Royalty Fee | 6% of gross revenue |
| Marketing / Advertising Fee | 2% of gross revenue |
| Infrastructure / Build-out Cost | $60,000 – $300,000 (depending on location and size) |
| Working Capital | $20,000 – $50,000 |
| Expected ROI | Typically 15% – 30% annually, depending on location and operations |
| Break-even Time | 12 – 24 months |
| Potential Revenue Streams | Axe throwing sessions, craft beer & beverage sales, private events, corporate team-building packages, merchandise sales, food offerings |
| Franchise Units (Current) | 11 franchise units, 12 company-owned units |
| Additional Costs | Licenses, insurance, POS systems, uniforms, staff training, initial inventory |
