Established
2022
Franchise Units
1
Minimum Investment
$100,875
Franchise Fee
$30,000
Total Investment Range
$178,000
Home Based
No
Description
Craft Loft is redefining what it means to gather, create, and connect. In an age where people crave hands-on experiences over material goods, this creative studio concept delivers something different every time a guest walks through the door. From DIY art workshops and paint nights to birthday parties and private group events, Craft Loft has positioned itself at the center of the fast-growing experiential entertainment market in the United States.
Unlike traditional retail craft stores or one-dimensional art studios, Craft Loft combines structured workshops with a welcoming, community-driven atmosphere. Customers don’t just purchase a class—they enjoy a curated experience. Whether it’s a trendy seasonal project, a customizable home décor piece, or a themed paint session, every visit feels fresh and engaging.
The brand appeals to families, friend groups, corporate teams, and creative hobbyists alike. Its flexible class calendar, Instagram-worthy projects, and event-based revenue streams give franchisees multiple income channels within a single, scalable business model. Positioned in the arts, entertainment, and event-hosting industry, Craft Loft stands out as a lifestyle brand that blends creativity with entrepreneurship.
Background
Craft Loft was established 2022 as a locally inspired creative studio concept designed to bring hands-on art experiences to communities across the United States. Founded by entrepreneurs with backgrounds in retail, event planning, and design, the brand began as a single studio offering curated DIY workshops.
As demand for experiential entertainment grew, the founders refined the operating model and expanded through franchising. The brand’s journey reflects a shift in consumer preferences—from purchasing finished goods to crafting personalized creations.
Today, Craft Loft operates multiple franchise units across the USA, with additional territories available in key suburban and urban growth markets. The company falls within the arts & entertainment / experiential retail industry category.
Franchise Active Units: 1
Industry Category: Arts, Crafts & Experiential Entertainment
Expansion Focus: Suburban retail corridors, lifestyle centers, and family-oriented communities
Support Training
Craft Loft offers comprehensive support designed to help franchisees launch confidently and operate efficiently.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Lease negotiation assistance
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Studio layout and design planning
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Vendor sourcing and supply chain setup
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Grand opening marketing strategy
Initial Training
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Studio operations and scheduling systems
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Workshop planning and curriculum execution
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Staff hiring and training protocols
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Customer service and event management best practices
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POS and booking system training
Marketing & Brand Support
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National branding guidelines
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Social media content templates
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Email marketing campaigns
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Seasonal promotional kits
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Local store marketing strategies
Ongoing Operational Support
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Continuous project design updates
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New workshop releases and seasonal themes
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Peer collaboration network
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Performance benchmarking
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Ongoing business coaching
Ideal Candidate
Craft Loft is ideal for entrepreneurs who value creativity, community, and customer engagement.
The best candidates typically possess:
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Strong interpersonal and leadership skills
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A passion for arts, crafts, or experiential businesses
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Event management or retail experience (preferred but not mandatory)
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Ability to manage staff and coordinate scheduling
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Financial capability to meet investment requirements
This opportunity is well-suited for:
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Women entrepreneurs and family operators
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Community-focused business owners
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Multi-unit investors diversifying into experiential retail
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Creative professionals transitioning into business ownership
Preferred markets include suburban neighborhoods with strong family demographics, active school systems, and high disposable income.
Financial Detail
| Category | Details |
|---|---|
| Initial Franchise Fee | $30,000 |
| Initial Investment | $100,875 – $178,000 |
| Net Worth Requirement | $250,000 |
| Cash Requirement | $100,875 |
| Royalty Fee | 6% |
| Ad Royalty Fee | 1% |
| Franchise Term Renewable? | No |
