Established
2006
Franchise Units
400
Minimum Investment
₹ 1,75,00,000
Franchise Fee
₹ 10,00,000
Total Investment Range
₹ 2,00,00,000
Home Based
No
Description
Croma, a Tata Group company under Infiniti Retail, is one of India’s most trusted electronics retail chains.
Offering over 16,000 products across 550+ brands, Croma is known for its wide product range, superior customer service, and innovative in-store experience. Aspiring entrepreneurs can now partner with this premium brand through the Croma Franchise Program, tapping into India’s growing consumer electronics market.
Croma, a Tata Enterprise, is a household name with a strong customer base, robust supply chain, and top-tier brand recognition. This franchise outlet is strategically located, fully operational, and comes with a well-trained staff and existing customer footfall – making it a turnkey investment opportunity.
Why Invest in this Franchise?
Investing in a Croma franchise offers a high-return, low-risk entry into one of India's fastest-growing and future-proof industries: electronics retail.
✅ Strong Brand Trust: Backed by the Tata Group, known for its integrity and quality.
✅ Omnichannel Advantage: Integrated online + offline experience, offering click-and-collect, doorstep delivery, and in-store consultations.
✅ High Consumer Demand: With rising disposable income and a tech-savvy population, the demand for electronics in India is booming.
✅ Profitability: Attractive margins on products, including private-label offerings which contribute significantly to profits.
✅ Award-Winning Retailer: Croma has won multiple retail excellence awards and is often rated among India’s most admired consumer electronics brands.
✅ Scalable Model: Ideal for expansion in Tier 1, 2, and emerging Tier 3 cities.
Background
Brand Name: Croma
-
Parent Company: Infiniti Retail (A Tata Group Enterprise)
-
Founded Year: 2006
-
Industry: Electronics Retail
-
Headquarters: Mumbai, Maharashtra
-
Total Stores (India): 400+ (as of 2025)
-
Franchise Model: FOFO (Franchise-Owned, Franchise-Operated)
Croma is India’s first and most trusted large-format specialist retail chain for consumer electronics and durables. The brand was launched with the vision to offer a seamless and organized retail experience for tech and electronics buyers in India.
Support Training
Croma provides end-to-end support to ensure every franchisee’s success, whether you're a seasoned retailer or a first-time investor.
Franchise Onboarding: Assistance with legal formalities, business planning, and franchise agreements.
Store Setup: Support with site selection, interior design, infrastructure setup, and IT systems.
Marketing Assistance: National and local marketing campaigns, social media promotions, and festive season planning.
Staff Hiring & Training: Help in recruiting and training store managers and staff to deliver a consistent customer experience.
Operations & Tech Support: POS systems, inventory management, vendor coordination, and after-sales service solutions like ZipCare.
Ideal Candidate
Croma is looking to partner with dynamic and growth-oriented individuals who are passionate about retail and technology.
-
Investor Profile: Entrepreneurs, retail professionals, or corporate investors.
-
Business Experience: Preferably with experience in retail, electronics, or customer-facing operations (not mandatory).
-
Investment Capability: Investment starting from ₹2 Cr onwards depending on location and store size.
-
Preferred Locations: High-street commercial areas, malls, and high footfall zones in metro, Tier 1 & Tier 2 cities.
Financial Detail
| Particular | Amount (INR) |
|---|---|
| Franchise Fee | ₹10 – ₹15 Lakhs |
| Store Setup Cost | ₹1.5 Cr – ₹2 Cr |
| Total Investment Range | ₹1.75 Cr – ₹2.25 Cr |
| Minimum Investment Required | ₹1.75 Cr |
| Franchise Term | 5 years (Renewable) |