2019
1
$970,250
$35,000
$1,866,000
No
Step into the thriving, recession-resilient world of the all-day brunch and specialty coffee market with a Cultivate Food & Coffee franchise. More than just a restaurant or a coffee shop, Cultivate is a trend-forward, full sensory experience built on a foundation of fresh, scratch-made, farm-to-table culinary principles and award-winning organic, in-house roasted coffee. We don't just serve food and drinks; we cultivate a unique atmosphere—a hip blend of a European Café, an Art Gallery, and the Great Gatsby era—that resonates with today's discerning consumer looking for quality, ambiance, and community.
Our market positioning is unique. We bridge the gap between casual dining and high-end specialty coffee, offering a comprehensive menu that caters to all-day dining needs, including a full bar for the increasingly popular "brunch with a buzz" culture. This multiple revenue stream model, combined with an aesthetically positive, highly Instagrammable environment, drives strong customer loyalty and word-of-mouth marketing. Cultivate is positioned for significant growth, seeking passionate entrepreneurs in the US market ready to replicate our proven, successful model. Join us in our mission to #CultivateABetterWorld one exceptional meal and one perfect cup of coffee at a time.
The demand for high-quality, experiential dining is skyrocketing, and Cultivate Food & Coffee is perfectly poised to capitalize on this trend. Investing in a Cultivate franchise offers:
Unique Dual Concept Advantage: We dominate both the premium all-day brunch and the specialty organic coffee markets, creating multiple revenue streams (breakfast, lunch, brunch, organic coffee sales, and full bar) from a single footprint.
Proven, Trend-Forward Model: Our commitment to farm-to-table freshness, organic coffee, and accommodating specialty diets (Vegan, Vegetarian, Gluten-Free options) meets modern consumer demands. The brand has a history of strong performance and consumer enthusiasm in its home market.
High-End, Aesthetically Pleasing Atmosphere: The unique, art-filled interior design provides a superior customer experience, encouraging longer stays, repeat visits, and free social media marketing—making Cultivate a destination, not just a stop.
Robust Support and Training: Franchisees benefit from a detailed, multi-stage support system, minimizing the learning curve and helping you launch and grow your business with confidence.
Exclusive Territory: We offer a defined "Franchise Territory," protecting your investment and allowing you to focus on building a loyal customer base without internal brand competition.
Mission-Driven Brand: Our core value is to Cultivate Kindness and build community, appealing to both customers and employees who seek a purpose-driven workplace.
Established Year: Cultivate Food & Coffee was Founded in 2019 in Atlanta, Georgia.
Founders & Brand Journey: The concept was founded by restaurateur Johnny Liu (who also owns other popular Atlanta concepts like Café at Pharr), with a desire to blend great southern brunch fare with exceptional coffee in an elevated setting. The brand quickly became an Atlanta favorit
Franchising Since: The company began offering Franchise Units in 2022.
Headquarters: Canton, GA.
Industry Category: Food & Restaurants, specifically All-Day Brunch, Specialty Coffee, and Full-Service Cafe (QSR/Fast Casual Hybrid).
Market Presence in USA: Originating in Georgia, the brand is currently focused on strategic expansion across the USA, with an initial focus on the Southeast, including states like Georgia, Florida, North Carolina, and Texas. The unit count is low (1 unit as of 2023, with several more in development), indicating an early-stage opportunity for multi-unit development.
Ownership: The brand is owned and operated by Cultivate Franchise Corp.
Cultivate Food & Coffee is committed to setting up its franchisees for success through a comprehensive, multi-layered support program:
Cultivate Food & Coffee is seeking highly engaged, community-minded individuals who are ready to dedicate themselves to the brand's mission and standards.
Type of Investor/Entrepreneur: Highly motivated, hands-on owner-operators. Absentee ownership is not allowed; the owner is expected to be involved in day-to-day operations.
Business Background: Prior restaurant or hospitality experience is beneficial but not strictly required due to the comprehensive training program. A strong background in management, operations, and customer service is a plus.
Passion & Vision: Must be passionate about customer service, high-quality food (farm-to-table), specialty coffee, and building a positive community atmosphere (the #CultivateKindness mission).
Investment Capability: Must meet the minimum financial requirements to ensure a stable startup and operating capital.
Minimum Liquid Capital: $500,000
Minimum Net Worth: $1,000,000 to $2,000,000 (varies by source, verify with FDD)
Location Preference: Candidates must be interested in developing within target growth markets across the US, initially focusing on the Southeast (e.g., GA, FL, NC, TX).
The initial investment for a Cultivate Food & Coffee franchise falls within the premium category, reflecting the high-quality build-out, specialized equipment (including in-house coffee roasting), and comprehensive inventory required for the dual-concept model.
