Established
2018
Franchise Units
6
Minimum Investment
$725,750
Franchise Fee
$45,000
Total Investment Range
$1,156,750
Home Based
No
Description
Daddy’s Chicken Shack is a rising star in the fast-casual dining sector, offering a unique twist on classic comfort food. Founded in 2018 by celebrity chef Pace Webb and entrepreneur Chris Georgalas, the brand began as a humble 700-square-foot eatery in Pasadena, California. What started with a single fried chicken slider that garnered celebrity acclaim has since evolved into a nationwide franchise phenomenon. Under the strategic leadership of Dave Liniger, co-founder of RE/MAX and founder of Area 15 Ventures, Daddy’s Chicken Shack is poised for rapid expansion across the United States.
The brand's commitment to quality is evident in its menu, which features hormone-free, antibiotic-free, and free-range chicken, prepared using innovative pressure-cooking and grilling techniques. This dedication to excellence, combined with bold, chef-curated flavors, sets Daddy’s Chicken Shack apart in the competitive fast-casual landscape.
Why Invest in this Franchise?
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Proven Concept: From a single location in Pasadena to a rapidly expanding franchise network, Daddy’s Chicken Shack has demonstrated scalability and market demand.
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Strong Leadership: With the backing of Dave Liniger and Area 15 Ventures, the brand benefits from seasoned expertise in franchising and business development.
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Innovative Menu: The focus on high-quality, flavorful chicken appeals to a broad customer base, ensuring repeat business and community loyalty.
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Comprehensive Support: Franchisees receive extensive training and operational support, ensuring a smooth launch and sustained success.
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Growth Potential: With over 200 units in development and ambitious expansion plans, investing now positions franchisees for significant growth in a thriving market.
Background
- Established Year: Founded in 2018.
- Franchise since: 2021
- Founders: Chef Pace Webb and her partner Chris Georgalas.
- Brand Journey & Company History: The concept was born after Chef Pace Webb served fried chicken sliders at a high-profile celebrity catering event in Los Angeles, receiving glowing reviews that sparked a brilliant idea. In 2018, the duo launched a tiny, 700-square-foot walk-up window in Pasadena, California, with no indoor seating and no parking. Despite the microscopic physical footprint, the incredible flavors and intense demand turned it into a massive local success.
- Ownership & Corporate Headquarters: Recognizing its immense scalability, franchising legend Dave Liniger (via his private equity firm, Area 15 Ventures LLC) made an initial investment before acquiring full ownership of the brand. Today, the corporate headquarters is based out of Littleton, Colorado, with regional training and operational hubs positioned to support national expansion.
- Active Units : 6
Support Training
1. Pre-Launch Support:
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Site Selection Assistance: Expert guidance in choosing prime locations based on demographics, traffic patterns, and market potential.
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Lease Negotiation Support: Helping franchisees secure favorable lease terms with commercial property owners.
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Restaurant Design & Build-Out: Collaboration with architects and designers to ensure that each restaurant meets brand standards and delivers a consistent customer experience.
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Permits & Licensing Guidance: Assistance navigating local regulations, health codes, and other legal requirements.
2. Comprehensive Training Programs:
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Operations Training: Hands-on training covering all day-to-day activities including food preparation, kitchen management, inventory control, and quality assurance.
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Customer Service Training: Ensures every team member delivers consistent, high-quality guest experiences.
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Leadership & Team Management: Training to recruit, train, and manage staff effectively.
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Point-of-Sale & Technology Systems: Instruction on using POS systems, digital ordering platforms, and back-office management tools.
3. Marketing & Brand Support:
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Grand Opening Marketing: Pre-launch campaigns to generate buzz, including social media, local PR, and community events.
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Ongoing Marketing Assistance: Access to national and regional marketing strategies, digital campaigns, and promotional materials.
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Brand Guidelines: Ensures that all messaging, signage, and branding are consistent with the company’s identity.
4. Operational Support:
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Field Support: Regular visits from franchise support managers to monitor performance, offer guidance, and address operational challenges.
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Performance Analytics: Tools to track sales, customer feedback, and operational efficiency.
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Problem-Solving Assistance: Immediate support to address issues, improve processes, and maximize profitability.
Ideal Candidate
Daddy’s Chicken Shack seeks franchisees who are passionate, committed, and ready to grow a successful fast-casual dining business. The ideal investor combines business acumen, leadership ability, and a dedication to the brand’s mission of delivering bold, high-quality chicken experiences.
1. Experience & Background:
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Prior experience in the restaurant, hospitality, or retail sectors is highly desirable.
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Understanding of operations, customer service, and team management is a strong advantage.
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Entrepreneurial mindset with the ability to run day-to-day business operations efficiently.
2. Leadership & Management Skills:
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Capable of hiring, training, and motivating staff to deliver excellent service and maintain operational standards.
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Strong organizational skills to manage multiple aspects of a restaurant, including inventory, payroll, scheduling, and compliance.
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Ability to lead by example, fostering a culture of teamwork, accountability, and customer focus.
3. Financial Capability:
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Sufficient capital to cover initial franchise investment, including franchise fee, build-out, working capital, and marketing.
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Willingness to invest in ongoing operations and marketing to maximize growth potential.
4. Passion & Commitment:
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Genuine enthusiasm for food, hospitality, and the fast-casual dining experience.
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Commitment to upholding the brand’s values, maintaining quality standards, and enhancing customer satisfaction.
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Interest in community engagement, building a loyal customer base, and growing a positive reputation locally.
5. Location & Expansion Potential:
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Ideal candidates are open to operating in high-traffic, strategic locations suitable for fast-casual dining.
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Those interested in multi-unit ownership or regional development opportunities are encouraged, as Daddy’s Chicken Shack supports growth-minded franchisees.
6. Personal Traits:
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Resilient and adaptable to meet the challenges of running a business.
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Strategic thinker with a focus on long-term profitability and operational excellence.
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Strong communicator capable of building relationships with staff, customers, and the local community.
Financial Detail
| Financial Component | Investment Details / Requirements |
| Minimum Cash / Liquid Capital Required | $75,000 – $100,000 (Varies based on territory scale) |
| Total Estimated Initial Investment | $725,750 – $1,156,750 (dependent on location size/condition) |
| Initial Franchise Fee | $45,000 |
| Royalty Fees | 6% of gross sales |
| Marketing / Advertising Contribution | Standard brand fund contribution (typically 2% to 4%) |
| Infrastructure & Buildout Costs | Covers dual kitchen lines, custom interior design, and tech integration |