Daela Cosmetic Tattoo USA Franchise Opportunity

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USA

Established

2016

Franchise Units

Minimum Investment

$155,000

Franchise Fee

$25,000

Total Investment Range

$320,000

Home Based

Description

Daela Cosmetic Tattoo stands at the forefront of the semi-permanent makeup industry, offering a luxurious and innovative franchise opportunity for entrepreneurs seeking to invest in a thriving beauty sector. With a commitment to excellence, Daela provides world-class artistry and exceptional customer service, setting a new standard in cosmetic tattooing.

Each Daela studio is designed to offer a serene, boutique experience, featuring state-of-the-art equipment and a team of highly skilled artists. Services include microblading, ombré powder brows, lip blush tattooing, eyeliner tattooing, and more, catering to a diverse clientele seeking long-lasting beauty solutions.

The franchise model is built on a foundation of support and collaboration, ensuring that each location operates with the same high standards and artistic integrity that Daela is known for. This approach not only enhances the client experience but also fosters a strong community among franchisees and their teams.

Why Invest in This Franchise?

Established Brand Recognition: Daela Cosmetic Tattoo has garnered a reputation for excellence in the beauty industry, attracting a loyal customer base and positive reviews across multiple locations.
Comprehensive Training and Support: Franchisees receive extensive training in both the artistic and business aspects of running a cosmetic tattoo studio, ensuring a smooth transition into ownership.
Proven Business Model: The franchise offers a scalable business model with a focus on quality and customer satisfaction, leading to consistent growth and profitability.
Lucrative Market: The demand for semi-permanent makeup services continues to rise, driven by consumer interest in low-maintenance beauty solutions.

Background

Founding and Origins

Daela Cosmetic Tattoo was founded in 2016 by Erica Johnson and Lina Anderson in Melbourne, Australia. Initially, the company operated out of a small studio, focusing primarily on eyebrow tattooing. As their reputation grew and demand for their services increased, they expanded their offerings to include lip tattooing, eyeliner tattooing, and more.

Expansion and U.S. Presence

In 2014, Daela Cosmetic Tattoo expanded to Portland, Oregon, marking the company's entry into the U.S. market. The Portland location quickly became a premier destination for cosmetic tattoo services, offering a range of treatments including microblading, ombré powder brows, lip blush tattooing, and eyeliner tattooing. The studio's success laid the foundation for further expansion across the United States.

Subsequently, Daela Cosmetic Tattoo opened additional locations in Vancouver, Washington, and Scottsdale, Arizona. Each studio is locally owned and operated, with a strong emphasis on providing high-quality services and exceptional customer experiences.

Franchise Development

Recognizing the potential for growth, Daela Cosmetic Tattoo began offering franchise opportunities to qualified individuals. The franchise model is designed to support both experienced cosmetic tattoo artists looking to expand their careers and investors interested in entering the beauty industry. Franchisees receive comprehensive training and support to ensure the success of each location.

Training and Education

Daela Cosmetic Tattoo places a strong emphasis on education and skill development. Through Daela Academy, the company offers world-class training programs in various cosmetic tattoo techniques, including microblading, nanoblading, velvet lip blush tattoo, eyeliner tattoo, ombré powder brows, scar camouflage, and areola restoration. These programs are led by industry experts, providing students with the knowledge and skills needed to succeed in the cosmetic tattoo industry.

Support Training

Franchisees receive comprehensive, multi-phase support designed to ensure a smooth launch and sustainable profitability:

Support Category	Detailed Provision
Pre-Launch Support	Site Selection & Build-Out: Assistance with demographic analysis, lease negotiation guidance, and design/layout plans for a consistent, premium studio aesthetic. Vendor Procurement: Access to pre-vetted suppliers for equipment, pigments, and retail products at negotiated rates. Grand Opening Marketing Kit: Customized promotional materials, PR templates, and social media campaigns for a high-impact launch.
Operational & Administrative	Proprietary POS & CRM System: Training and access to specialized software for scheduling, client management, inventory tracking, and sales reporting. Standard Operating Procedures (SOPs): Detailed manuals covering every aspect of the business, from client consultation and service protocols to financial management and compliance.
Academic & Technical Training	Initial Intensive Training: A mandatory, multi-week training program for the franchisee and designated Master Artist at our corporate academy. Covers advanced PMU techniques, safety, hygiene, equipment usage, and client communication. Certification: Upon successful completion, artists receive [Daela Cosmetic Tattoo] Master Artist certification.
Marketing Support	Digital Marketing Strategy: Assistance with local SEO (Search Engine Optimization) to target "Microblading near me," "Permanent Makeup Studio," and other high-intent keywords. Social Media Content Library: Access to professional photo/video assets and strategies for platforms like Instagram (crucial for PMU). Local Campaign Guidance: Templates for seasonal promotions, referral programs, and email marketing.
Ongoing Support	Field Operations Visits: Regular check-ins and performance coaching from dedicated Franchise Business Consultants. Refresher Training: Annual advanced technique workshops for lead artists to stay ahead of industry trends. 24/7 Support Hotline/Portal: Access to a central resource for troubleshooting and continuous guidance.

Ideal Candidate

We seek business-savvy, passionate individuals who align with the [Daela Cosmetic Tattoo] brand ethos of quality and excellence:

Business Background: Prior experience in business management, retail, service industries, or ownership is highly desirable. Experience in the beauty or aesthetic services is a plus, but not required.
Leadership & Management Skills: Must possess the ability to hire, train, motivate, and retain a team of high-caliber, certified PMU artists and front-of-house staff.
Passion for the Brand: A genuine enthusiasm for the beauty industry, aesthetic refinement, and delivering exceptional client experiences.
Customer-Centric Focus: A dedication to upholding the brand's premium standard of customer service and meticulous attention to detail in the studio environment.
Investment Capability: Must meet the minimum liquidity and net worth requirements to secure funding and comfortably handle the initial investment range.
Location Preference: Driven to establish and operate the business full-time within the local community, utilizing our proven site selection criteria for high-traffic, affluent, and visible retail locations.

Financial Detail

These figures are estimates and will vary based on location, market conditions, and the size of the unit. Detailed financial disclosures are provided in the Franchise Disclosure Document (FDD).

Financial Component	Estimated Range (USD)	Notes & Details
Franchise Fee	$$ [25, 000 - 50, 000]$	Grants the right to use the brand name, system, and initial training.
Infrastructure/Build-Out Cost	$$ [75, 000 - 150, 000]$	Covers leasehold improvements, furniture, fixtures, and specialized equipment (e.g., sterilization units, chairs). Varies heavily by location size and condition.
Equipment & Supplies	$$ [15, 000 - 30, 000]$	Includes PMU machines, initial pigment stock, retail products, and consumables.
Marketing Budget (Initial 3 Months)	$$ [10, 000 - 20, 000]$	Dedicated local advertising, digital marketing, and grand opening events.
Working Capital (3-6 Months)	$$ [30, 000 - 70, 000]$	Funds needed to cover operating expenses (rent, payroll, utilities) before reaching sustained profitability.
Minimum Investment Required	$$ [155, 000 - 320, 000]$	This represents the estimated minimum investment, including all fees.
Total Investment Required	$$ [200, 000 - 450, 000]$	This includes all items above and contingencies.
Royalty Fees	$[6 - 8] %$ of Gross Revenue	Paid weekly or monthly for ongoing support, brand development, and system usage.
Marketing/Ad Fund Fee	$[1 - 2] %$ of Gross Revenue	Contributes to national/regional brand building and marketing technology.
Potential Revenue Streams	Core Services: Microblading, Nano Brows, Lip Blush, Eyeliner. Advanced Services: Scalp Micro-Pigmentation (SMP), Areola Restoration. Retail: Aftercare products and branded merchandise. Training: Potential to host certified training sessions (with approval).
Expected ROI & Break-Even Time	Varies significantly. Detailed FDD Item 19 (Earnings Claim) will provide historic performance data. Goal: Targeted break-even within $[12 - 18]$ months of operation, with strong ROI potential thereafter due to high-margin service pricing .

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