1970
1501
$292,634
$35,000
$8,281,441
No
The hospitality industry remains a bedrock of the US economy, and the economy lodging segment is a resilient, high-demand category. At the forefront of this segment is Days Inn by Wyndham, a globally recognized, iconic brand synonymous with providing "The Best Value Under the Sun®."
For over 50 years, Days Inn has successfully served the value-conscious traveler, commanding a massive footprint off major highways, near airports, and in key secondary markets across the country. As a franchisee, you step into immediate, built-in demand supported by the vast resources of Wyndham Hotels & Resorts, the world's largest hotel franchising company. Days Inn offers a proven, streamlined operational model that is often conversion-friendly, making it an ideal choice for both seasoned hoteliers and ambitious entrepreneurs looking to enter the lucrative hotel franchising business in the United States. Leverage a trusted brand name, connect to a global reservation system, and tap into the immense power of the award-winning Wyndham Rewards loyalty program with over 120 million enrolled members. This is not just a hotel investment; it’s an opportunity to own a piece of a powerhouse economy brand in a stable, high-volume market.
Investing in a Days Inn by Wyndham franchise in the USA offers several distinct competitive advantages:
Massive Brand Recognition: Days Inn is one of the most recognized and established names in economy travel, giving your property instant credibility and guest trust from day one.
Power of Wyndham: You gain immediate access to the scale and resources of Wyndham Hotels & Resorts, including its global distribution network, best-in-class technology, and comprehensive procurement savings.
Wyndham Rewards Loyalty Program: Tapping into over 120 million active members of the Wyndham Rewards program is a powerful driver of direct, high-value bookings and repeat business that is essential for maximizing RevPAR (Revenue Per Available Room).
Resilient Market Positioning: As a leader in the economy and midscale segment, Days Inn hotels benefit from demand stability across various economic cycles, as guests consistently seek out high-value lodging options. The model is often favored for conversions, potentially reducing development costs and time-to-market compared to new construction.
Comprehensive Support: The corporate team provides extensive support in key areas such as revenue generation, operational efficiency, and ongoing training, ensuring you are never left to navigate the complex hospitality market alone.
Established Year: Days Inn was founded in 1970 by Cecil B. Day.
Founders: Cecil B. Day opened the first location in Tybee Island, Georgia.
Company History & Ownership: The brand built its reputation on offering a great value proposition, centered around a friendly experience and amenities like complimentary breakfast. The "by Wyndham" moniker was officially added in April 2018 to clearly associate the brand with its powerful parent company, Wyndham Hotels & Resorts, which is headquartered in Parsippany, New Jersey, U.S.
Industry Category: Economy/Midscale Lodging.
Franchise Units (Global Presence): As a key brand within Wyndham Hotels & Resorts, Days Inn boasted approximately 1,501 worldwide locations as of December 31, 2023.
Market Presence in USA: Days Inn maintains a vast and strategic presence across the US, primarily located along major interstate highways, near commercial hubs, and in drive-to leisure destinations, serving both business and leisure travelers.
Wyndham Hotels & Resorts provides a robust, multi-faceted support system designed to assist franchisees through every stage of development and ongoing operations, centered around their "Count on Me" service promise:
Pre-Launch Support:
Development & Design: Assistance with site selection, architectural plans, and adherence to brand standards for both new construction and hotel conversions.
HR & Recruitment: Guidance on organizational design, a critical path for HR needs, recruitment planning, and advice on competitive compensation for hotel staff.
Operational & Academic Training:
Wyndham University: Franchisees and their teams gain access to world-class learning and development resources covering:
Property Operations: Standardized procedures for efficiency and quality control.
Revenue Generation: Strategies for maximizing occupancy and room rates.
Marketing & Sales Management: Local and regional sales initiatives.
Guest Experience: Training focused on delivering the brand's service promise.
Leadership & People Management: Development for hotel leaders.
Initial Training: Typically includes an intensive mix of both Classroom Training (around 4 days) and practical On-The-Job Training (around 3-4 days), often supplemented by regional workshops.
Ongoing Support:
Global Reservation System: Integration into a powerful, centralized reservation system that drives bookings through Wyndham's official website, mobile app, travel agencies, and corporate partnerships.
Marketing & Advertising: Contribution to national and international marketing campaigns, including digital, social media, and traditional advertising that builds brand awareness and drives traffic.
Technology Infrastructure: Access to proprietary technology platforms for property management, revenue optimization, and guest data analytics.
Dedicated Consultancy: Ongoing professional advisory support and resources to continually optimize operational performance and profitability.
The ideal candidate for a Days Inn by Wyndham franchise is a dedicated entrepreneur with a deep understanding of or experience in business management and hotel operations.
Business Background: The brand is particularly favorable to experienced hospitality operators who possess multi-unit management capabilities. However, the system is simple enough that it can also be an excellent opportunity for a first-time franchisee with a strong business acumen and liquid capital.
Passion & Mindset: A commitment to the brand's core value—delivering "The Best Value Under the Sun"—and a focus on exceptional customer service (aligning with the "Count on Me" culture) are crucial. The franchisee must be operationally hands-on or have a strong, capable management team in place.
Investment Capability: Due to the scale of hotel investment, prospective franchisees must demonstrate a high level of financial preparedness.
Net-Worth Requirement: A minimum net-worth of $292,634 is generally required to secure financing and initial approval.
Liquid Capital: Access to significant liquid capital (cash, marketable securities) is necessary to cover immediate startup and working capital needs, with some profiles suggesting access to $1.5 million to $2 million in liquid capital as ideal for hotel development.
Location Preference: Ideal locations are high-traffic areas that benefit from constant traveler flow:
Proximity to major interstate highways and exits.
Near airports, business districts, or convention centers.
In key secondary markets and popular tourist attractions or drive-to destinations.
The financial commitment for a Days Inn franchise can vary significantly based on the hotel's size, location, and whether the project is a new construction or a conversion of an existing property. The following figures are ranges and estimates; prospective franchisees must consult the official Franchise Disclosure Document (FDD) for the most current and specific details.
