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Deli Delicious USA Franchise Opportunity

USA
Minimum Investment

$122,250

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Established

1995

layers

Franchise Units

53

payments

Minimum Investment

$122,250

payments

Franchise Fee

$30,000

payments

Total Investment Range

$473,850

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Home Based

No

Description

Are you searching for a proven and distinctive franchise opportunity in the booming U.S. fast-casual dining sector? Look no further than Deli Delicious, an award-winning sandwich shop that has captivated customers with its unique, proprietary recipes and commitment to high-quality, fresh ingredients.

Since its founding, Deli Delicious has cultivated a stellar reputation, moving far beyond the average sub shop. We specialize in crafting premium, made-to-order sandwiches, salads, soups, and fries, all delivered with a commitment to "family-like service" that fosters a welcoming environment and drives unparalleled customer loyalty. Our differentiation lies in our unique, time-tested recipes and menu variety, setting us apart from major competitors like Subway, Jersey Mike's, and Jimmy John's. With a focus on creating a local "Mom & Pop" deli feel within a scalable franchise model, Deli Delicious is perfectly positioned to capture the growing demand for fresh, healthier, and high-quality meal options nationwide. Join a brand recognized for excellence and poised for significant growth across the United States.


Why Invest in this Franchise?

Investing in a Deli Delicious franchise is a strategic move into a resilient and growing segment of the food service industry. Here are the compelling reasons to choose our brand:

  • Award-Winning Brand Recognition: Deli Delicious has consistently earned "Best Sandwich Shop" awards (2009–2016), solidifying our reputation for superior quality and driving strong, repeat business.

  • Unique and Diverse Menu Offerings: Our menu features over 30 proprietary hot and cold sandwiches, plus a wide variety of sides and catering options. This diverse product mix attracts a broad customer base, including professionals, families, and catering clients, creating multiple revenue streams.

  • Proven, Scalable Business Model: We offer a time-tested, turn-key operating system designed for efficiency and growth. Our streamlined systems and vendor support enable franchisees to efficiently operate a single deli or scale up to multiple units, maximizing market expansion potential.

  • SBA-Approved Financing: Our positive relationship with Small Business Administration (SBA) preferred lenders facilitates a smoother funding process for qualified franchisees, making the path to ownership more accessible.

  • Robust Franchisee Support: From expert site selection and lease negotiation to comprehensive training and ongoing operational support, we provide a complete system to help ensure a seamless launch and sustained success.

  • Focus on Premium Quality: We differentiate ourselves through the use of premium, fresh ingredients and proprietary recipes, meeting the rising consumer demand for high-quality, better-for-you fast-casual dining options.


Background


DetailInformation
Industry CategoryRestaurants & Food, Fast-Casual, Sandwiches
Established Year1995 (Original sandwich shop)
Franchising Since2008
Founder
Mohammed Hobab (Hobab Family built the original shop)

Company History
Founded in Fresno, California, in 1995 when Mohammed Hobab purchased the original location. The Hobab family built a loyal following based on premium sandwiches and quality service. Franchising began in 2008 under Deli Delicious Franchising Inc., rapidly expanding the proven concept initially across the Central Valley and Central Coast of California.

Market Presence (USA)
Franchises are available and seeking expansion throughout the United States. The brand has grown from a single location to dozens of units across the US. (Unit counts have varied, with sources indicating approximately 35-53 total units in recent years).

Parent CompanyDeli Delicious Franchising Inc.
Brand Reputation
Known for its distinctive, high-quality sandwiches, loyal customer base, and multiple "Best Sandwich Shop" awards. The company has also been recognized by the International Franchise Association for diversity and inclusion among its store owners.



Support Training

Deli Delicious provides a comprehensive support system designed to guide franchisees from initial inquiry through successful daily operations.


Support PhaseDetailed Offering
Initial Training (Academic & On-the-Job)
Franchisees receive extensive training covering all aspects of the business. This typically includes 41 hours of Classroom Training and 90 hours of On-The-Job Training. Topics include food preparation, customer service standards, financial management, POS system operation, and local marketing strategies.

Pre-Launch & Site Selection
Expert assistance with Site Selection to identify high-potential locations. Support also includes Lease Negotiation Help to secure favorable terms, Design Expertise for stylish restaurant layout and build-out processes, and guidance on securing all necessary Business Licenses, Permits, and Certifications.

Operational & Ongoing Support
Continuous support from field experts. This includes access to proprietary recipes and systems, Toll-Free Line support, Field Operations consultations, security and safety procedure guidelines, and Ongoing Operations manuals. Franchisees also benefit from a secure Vendor Support system with negotiated supplier deals for consistent, quality ingredients.

Marketing & Advertising Support
A multi-faceted approach to brand building. Support includes an Initial Marketing Kit For New Restaurants, assistance with Grand Opening Marketing Expense, and ongoing access to marketing materials like Ad Templates, co-op advertising, national and regional advertising campaigns, and digital support covering Social Media, SEO, Website Development, and Email Marketing. Franchisees are also required to dedicate a portion of revenue to local marketing efforts.

Purchasing & ResourcesAccess to Purchasing Co-ops for economies of scale, Meetings & Conventions for networking and continuing education, and a periodic Newsletter with system updates and best practices.


Ideal Candidate

Deli Delicious seeks motivated, full-time entrepreneurs who are committed to quality and hospitality. While no prior food service experience is strictly necessary, candidates must possess the following:

  • Entrepreneurial Passion: A driven leader eager to run a thriving, customer-focused deli.

  • Business Acumen: Business-savvy with a strong understanding of—or a willingness to master—the quick-service restaurant (QSR) industry.

  • Commitment to Brand Standards: A dedication to following the proprietary recipes, systems, and procedures that maintain the award-winning quality of the Deli Delicious sandwich.

  • Investment Capability: Must meet the minimum financial requirements to ensure a stable launch and early operation.

    • Minimum Liquid Capital: $75,000 to $150,000 (Varies by source, common minimum is ).

    • Net Worth Requirement: or higher (Some sources cite up to $750,000 - $10,000,000, but is a common minimum).

  • Role Preference: The initial owner is expected to closely oversee day-to-day operations. While some owners may eventually transition to a managerial/absentee model, a hands-on approach is often required at the start.

  • Location Preference: Seeking entrepreneurs across the entire U.S. market who are ready to build a beloved local sandwich shop within their community.


Financial Detail

The total investment and fees for a Deli Delicious franchise are as follows (ranges vary slightly based on the source and model):


Financial DetailRange or Flat Fee (USD)Notes on Investment
Initial Franchise Fee$30,000 ($25,000 - $30,000 range cited)
A one-time fee to secure the right to operate the franchise and use the brand trademarks and system.

Total Initial Investment$226,850 – $473,850 (Minimum: $122,250 – $227,000)
The total cost to open the store, which includes all startup expenses.

Minimum Cash Required (Liquid Assets)$75,000 – $150,000The amount of non-borrowed cash or assets required to have on hand.
Net Worth Requirement$500,000
The minimum financial stability required for candidacy.

Royalty Fee6% of weekly gross revenues
An ongoing fee paid to the franchisor for use of the operating system and brand support.

Ad Royalty Fee (National Advertising)2% – 3% of weekly/monthly gross revenuesThis funds collective marketing, advertising, and brand development efforts.
Local Advertising1% of monthly gross revenues
A minimum required spend for targeted, community-specific marketing.

Infrastructure Cost (Example Components)$65,000 – $200,000 (Leasehold Improvements)
Major expenses include leasehold improvements, equipment ($38,000 - $75,000), and furniture/fixtures ($18,000 - $28,000).

Working Capital (Additional Funds)$15,000 – $30,000Cash reserve to cover early operating expenses (payroll, utilities, inventory) during the initial ramp-up phase.

Potential Revenue Streams & Profitability: While the franchisor does not publicly guarantee specific financial performance, a Deli Delicious franchise generates revenue from several key areas:

  1. In-Store Retail Sales: High-margin sales of premium, made-to-order sandwiches, sides, and beverages.

  2. Catering Services: A significant additional revenue stream, often targeting local businesses, offices, and events.

  3. Delivery/Take-Out: Leveraging modern digital platforms for convenience, increasing off-premise sales.

Expected ROI & Break-Even Time: Profitability and return on investment (ROI) will vary widely based on location, local market conditions, operating efficiency, and management. Interested candidates must review the current Franchise Disclosure Document (FDD) for detailed financial performance representations of existing units, which is the most reliable source for assessing potential break-even time and financial outlook. Third-party financing options, including SBA loans, are available to help cover startup costs.




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