Established
1953
Franchise Units
1400
Minimum Investment
$500,000
Franchise Fee
$40,000
Total Investment Range
$1,428,422
Home Based
No
Description
Denny’s is America’s Diner — a full-service restaurant franchise famous for serving breakfast, lunch, dinner, and late-night meals 24/7. With a time-tested menu and a focus on value and hospitality, Denny’s offers entrepreneurs a powerful national brand with high consumer recognition. Denny's franchisees benefit from a legacy of operational excellence, marketing strength, and franchise support.
Background
Founded in 1953 in Lakewood, California, Denny’s started as a coffee shop and grew into one of the most recognizable family dining chains in the U.S. With over 70 years in the industry and a presence in all 50 states, Denny’s has successfully transitioned into a modern brand while maintaining its classic diner roots. It currently operates both traditional and non-traditional locations such as airports, travel centers, and universities.
Support Training
Denny’s offers robust support systems for franchisees, including:
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Initial 6-week franchise training program
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Ongoing support in operations and marketing
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Assistance with real estate site selection and restaurant design
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Supply chain access through established vendor relationships
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Proprietary management systems and software tools
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Local and national advertising support
Ideal Candidate
Denny’s is seeking franchise partners who are:
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Experienced in restaurant or multi-unit operations
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Financially qualified with a strong business background
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Committed to operational excellence and customer service
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Ready to invest in and grow the Denny’s brand in their local market
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Interested in developing multiple units over time
Financial Detail
Total Investment Range: $1,428,422 – $2,326,537
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Franchise Fee: $40,000 per location
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Minimum Net Worth Requirement: $1,000,000
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Minimum Liquid Capital: $500,000
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Royalty Fee: 4.5% of gross sales
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Marketing Fee: 3.5% of gross sales
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Franchise Units (U.S.): 1,400+ locations