1953
1400
$500,000
$40,000
$1,428,422
No
Denny’s is America’s Diner — a full-service restaurant franchise famous for serving breakfast, lunch, dinner, and late-night meals 24/7. With a time-tested menu and a focus on value and hospitality, Denny’s offers entrepreneurs a powerful national brand with high consumer recognition. Denny's franchisees benefit from a legacy of operational excellence, marketing strength, and franchise support.
Founded in 1953 in Lakewood, California, Denny’s started as a coffee shop and grew into one of the most recognizable family dining chains in the U.S. With over 70 years in the industry and a presence in all 50 states, Denny’s has successfully transitioned into a modern brand while maintaining its classic diner roots. It currently operates both traditional and non-traditional locations such as airports, travel centers, and universities.
Denny’s offers robust support systems for franchisees, including:
Initial 6-week franchise training program
Ongoing support in operations and marketing
Assistance with real estate site selection and restaurant design
Supply chain access through established vendor relationships
Proprietary management systems and software tools
Local and national advertising support
Denny’s is seeking franchise partners who are:
Experienced in restaurant or multi-unit operations
Financially qualified with a strong business background
Committed to operational excellence and customer service
Ready to invest in and grow the Denny’s brand in their local market
Interested in developing multiple units over time
Total Investment Range: $1,428,422 – $2,326,537
Franchise Fee: $40,000 per location
Minimum Net Worth Requirement: $1,000,000
Minimum Liquid Capital: $500,000
Royalty Fee: 4.5% of gross sales
Marketing Fee: 3.5% of gross sales
Franchise Units (U.S.): 1,400+ locations
