2013
34
$87,795
$25,000
$170,295
No
Discount Nutrition is a rapidly expanding health and wellness franchise that offers a unique opportunity for entrepreneurs seeking to enter the booming nutritional supplement industry. With a commitment to providing high-quality products at competitive prices, Discount Nutrition has established itself as a trusted brand among health-conscious consumers across the United States.
The franchise model is designed to be both scalable and profitable, catering to a wide range of investors, from first-time business owners to seasoned entrepreneurs. By focusing on customer education, exceptional service, and a diverse product range, Discount Nutrition ensures that each franchise location becomes a cornerstone of health and wellness in its community.
Growing Market Demand: The health and wellness industry, particularly the nutritional supplement sector, continues to experience significant growth. Consumers are increasingly seeking products that support their fitness and wellness goals, creating a lucrative market for franchisees.
Proven Business Model: Discount Nutrition offers a comprehensive business model that includes site selection assistance, store design, inventory management, and marketing strategies, ensuring franchisees are well-equipped to succeed.
Comprehensive Training and Support: Franchisees receive extensive training covering all aspects of operations, from product knowledge to customer service, ensuring they are fully prepared to manage their business effectively.
Exclusive Product Lines: Access to a wide range of high-quality, exclusive nutritional supplements and wellness products that differentiate Discount Nutrition from competitors.
Veteran Incentives: Discount Nutrition offers incentives for military veterans, making the franchise opportunity more accessible to those who have served.
Company Name: Discount Nutrition Superstores
Founded: 2013
Headquarters: Las Vegas, Nevada, USA
CEO: Terrence Vick
Industry: Health & Wellness Retail
Company History & Evolution
Discount Nutrition Superstores began in 2013 with a singular mission: to provide the best pricing and largest selection of nutritional products, paired with exceptional customer service. Starting with one location in Las Vegas, the brand quickly gained popularity due to its commitment to quality and affordability. Within a short period, it became the highest-rated and most-reviewed nutrition store in the USA.
Recognizing the growing demand and success of the initial store, the company expanded its operations, opening additional locations in Phoenix, Arizona, and other regions. This expansion was driven by the brand's dedication to offering a vast inventory of over 4,000 different items, totaling more than $1 million in stock, all at 30 to 60 percent off retail prices .
In 2017, Discount Nutrition Superstores began offering franchise opportunities, allowing entrepreneurs across the United States to join the brand and benefit from its established business model and reputation.
As of October 2025, Discount Nutrition Superstores operates multiple locations across the United States, including:
Las Vegas, Nevada: The flagship store
Phoenix, Arizona: Multiple locations
Colorado: Franchisee-operated stores
Florida: Franchisee-operated stores
The brand continues to seek expansion opportunities, aiming to bring its unique blend of quality products and exceptional service to more communities nationwide.
Customer-Centric Approach: Prioritizing customer satisfaction through personalized service and expert nutritional advice.
Affordability: Offering top-quality products at prices significantly lower than traditional retail outlets.
Education: Providing customers with the knowledge they need to make informed decisions about their health and wellness.
Community Engagement: Building strong relationships within local communities through events, promotions, and partnerships.
Discount Nutrition Superstores remains committed to its mission of making health and wellness accessible to all. With plans for continued expansion and a focus on maintaining high standards of quality and service, the brand is poised for sustained growth in the competitive health and wellness retail industry.
The ideal Discount Sport Nutrition franchisee is a motivated, health-minded entrepreneur who is ready to immerse themselves in their business and community.
Passion & Personality: Must have a genuine passion for fitness, nutrition, and wellness. The franchisee should be results-oriented, highly competitive, outgoing, and possess strong leadership qualities to inspire both staff and customers.
Business Background: Prior retail or management experience is beneficial, but the primary requirement is a strong work ethic and a willingness to follow a proven system. A sales-focused mindset is crucial.
Investment Capability: Must meet the minimum liquid capital and net worth requirements as detailed in the Financial Details section.
Hands-On Ownership: This is generally not a semi-absentee opportunity. The franchisor expects the owner to be actively involved in the day-to-day operations, building local relationships, and driving the consultative sales model.
Location Preference: DSN is actively seeking expansion in high-traffic retail corridors across the entire US market, prioritizing locations with strong demographics for health and fitness engagement.
| Financial Item | Details |
|---|---|
| Franchise Fee | $25,000 |
| Total Investment Required | $87,795 – $170,295 |
| Minimum Liquid Capital Required | $50,000 |
| Royalty Fees | 5% of gross sales |
| Marketing Fees | 1% of gross sales |
| Franchise Units (Current Number) | 34 locations |
| Infrastructure / Store Setup Cost | $50,000 – $100,000 (varies by location) |
| Working Capital | $10,000 – $20,000 |
| Expected ROI | 20% – 35% annually (approx.) |
| Break-even Time | 18 – 24 months |
| Potential Revenue Streams | Retail sales of supplements, vitamins, weight loss products, health foods, alkaline water, online sales, personalized nutrition services |
