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DJ Got Me Fit USA Franchise Opportunity

USA

Established

2015

Franchise Units

2

dollar

Minimum Investment

$183,700

dollar

Franchise Fee

$35,000

dollar

Total Investment Range

$237,500

Home Based

No

Description

Turn the Music Up on Your Entrepreneurial Dreams with DJ Got Me Fit!

In the dynamic and ever-evolving $30 billion fitness industry, consumers are seeking experiences that transcend the typical gym routine. DJ Got Me Fit Studio is not just another fitness center; it is a groundbreaking, high-energy, and multifaceted concept that seamlessly merges the high-demand industries of fitness, kids' entertainment, and adult social events. Our brand has pioneered the "fitness meets nightclub vibe" experience, creating a space where workouts are parties, and parties are unforgettable events.

This unique market positioning provides our franchisees with a robust and diversified business model featuring multiple revenue streams—a critical advantage in today's competitive landscape. From high-intensity group fitness classes set to exclusive DJ remixes to custom-themed kids' birthday parties, corporate events, and unique adult social workshops like 'Glowga' or 'Paint & Sip,' the studio is a community hub of year-round excitement.

We are actively seeking passionate, driven entrepreneurs across the USA who are ready to own a business that is financially rewarding and deeply engaging. As a franchisee, you'll benefit from a proven system, comprehensive support, and the ability to capture a broad customer base, ensuring profitability even when clients aren't focused on traditional workouts. Join the movement that is changing the game in fitness and entertainment.


Why Invest in the DJ Got Me Fit Franchise?

Investing in a DJ Got Me Fit franchise offers a unique opportunity to capitalize on several highly profitable trends simultaneously:

  1. Multiple, Diversified Revenue Streams: Unlike single-focus fitness concepts, DJ Got Me Fit generates income from:

    • Group Fitness & Personal Training: High-energy classes with a nightclub atmosphere.

    • Kids' Entertainment: High-demand birthday parties, summer camps, and school trips.

    • Private/Corporate Events: Rentals for milestone celebrations, graduations, and team-building events.

    • Social Workshops: Unique adult events like 'Glowga,' 'BinGLOW,' or 'Paint & Sip.'

    • Retail/Merchandise: Branded apparel and accessories.

  2. High-Energy, Low-Boredom Concept: Our 'Fitness Meets Fun' philosophy drives high member retention and word-of-mouth marketing, addressing the common industry challenge of client burnout. The studio is a destination for fun, not just a chore.

  3. Proven Pandemic Resilience: During challenging times, the brand quickly adapted with virtual sessions and drive-by events, demonstrating resilience and a strong commitment to both business operations and community connection.

  4. Low Barrier to Entry in the Party/Event Space: The unique studio setup allows franchisees to enter the lucrative event space without the high overhead of a dedicated venue or traditional event hall.

  5. Strong Community Focus & Brand Loyalty: DJ Got Me Fit is known for its commitment to giving back through charitable initiatives (pajama drives, food donations), which builds deep, positive community relationships and enhances brand reputation.

  6. Comprehensive Support System: Franchisees receive extensive training and ongoing operational support to ensure a smooth launch and sustainable, long-term success.


Background


DetailInformation
Established Year
2015 (Founded as a fitness studio)

Franchise Launch Year2019

Founders/Original Owners

Donny Brandefine and Johnny Lamberti
Current OwnershipDJ Got Me Fit Franchise, LLC (Partnered with Gabrielle Burfeind and Alex Coldoanto for franchise expansion)

Industry Category

Fitness, Entertainment, Kids' Events, and Social Services
Initial ConceptA small, fitness-focused studio specializing in group classes and personal training with a high-energy DJ/Nightclub atmosphere.
Brand Journey
Rapidly expanded beyond fitness to include kids' birthday parties and event hosting within the first year, evolving into the current multi-faceted business model. Celebrated its 10th anniversary in 2025.

USA Market PresenceHeadquartered in Staten Island, New York, with established locations in New York and New Jersey, actively expanding across the entire USA market.
Franchise Units
2+ (Actively seeking aggressive expansion throughout the US)

Company MissionTo offer Franchise Owners an opportunity to build a business that combines the hottest industries in franchising: Fitness, Kids, and Entertainment, providing a safe, fun, and inclusive community destination.


Support Training

DJ Got Me Fit is committed to equipping every franchisee with the knowledge and tools necessary to successfully launch and operate their studio. Our comprehensive support structure covers all aspects of the business:


Support AreaDetail of Provision
Pre-Launch & Setup
Real Estate/Site Selection:
Guidance on preferred demographics, location size, and lease negotiation. Build-Out Assistance: Approved vendor list, studio design blueprints, and assistance with equipment procurement (lighting, sound, fitness gear). Initial Staffing: Guidance on hiring key roles, including managers, fitness instructors, and party hosts.

Operational & AcademicInitial Training Program (DJGMF University): An intensive, multi-day training at the corporate headquarters for the franchisee and key management staff. Covers all operational procedures, business management, customer service, sales, and event coordination protocols. Proprietary POS & Booking Systems: Access to recommended software for membership, party scheduling, and inventory management. Curriculum & Programming: Detailed access to all proprietary fitness class formats and event party themes (Glow, Slime, Nerf, etc.).
Marketing & Sales
Grand Opening Marketing Kit:
Customized promotional materials, PR templates, and local marketing strategies to drive initial membership and bookings. Digital Marketing Strategy: SEO-optimized website template, social media best practices, and digital advertising guidance. Branding & Collateral: Full access to the established DJ Got Me Fit branding, logos, and high-quality marketing collateral.

Ongoing & Continuing SupportDedicated Franchise Consultant: Continuous remote and on-site support from a dedicated consultant to assist with operations, P&L analysis, and local market growth strategies. Refresher Training: Periodic online and in-person training updates on new fitness trends, party concepts, and operational efficiencies. Franchise Network: Access to an exclusive online portal and annual franchisee conventions for peer-to-peer networking, shared best practices, and collaborative brand growth.



Ideal Candidate

The ideal candidate for a DJ Got Me Fit franchise is a dynamic, community-oriented entrepreneur who possesses a blend of passion, business acumen, and financial capability.


Profile ComponentDescription
Entrepreneurial Spirit & Passion
A high-energy, motivated individual with a genuine passion for fitness, entertainment, and building a thriving community hub. Must possess a can-do attitude and a commitment to customer experience.

Business BackgroundPrior experience in management, sales, or business ownership is beneficial, but not required, due to the comprehensive training. Must be proficient in basic business finance and have strong leadership skills to manage a team of instructors and event staff.
Community & Sales Focus
Must be outgoing, comfortable with local networking, and dedicated to community involvement (a core tenet of the brand). The franchisee must be the lead brand ambassador in their territory.

Investment CapabilityMust meet the minimum liquid capital and net worth requirements to secure financing and cover the initial investment. Financial stability and a long-term investment horizon are crucial.
Location Preference
Seeking entrepreneurs in high-growth, suburban, and urban-fringe markets across the Continental USA with strong family populations and high consumer demand for both fitness services and unique entertainment venues. Prime territories are available.

Time CommitmentMust be prepared for an active role, particularly during the launch phase, to ensure operational standards and community engagement are executed flawlessly.


Financial Detail

The total initial investment for a DJ Got Me Fit Studio franchise is competitive for a multi-revenue concept, offering a significant opportunity for high potential return. Note: These are estimates based on information publicly available and should be confirmed in the Franchise Disclosure Document (FDD).


Financial ComponentEstimated Amount (USD)Detail/Explanation
Initial Franchise Fee$$$35,000
The cost for the rights to use the brand name, trademarks, proprietary systems, and initial training.

Total Initial Investment Required$$$183,700 - $$$237,500Covers all pre-opening expenses, including franchise fee, build-out, equipment, starting inventory, and working capital.

Minimum Investment Required

$$$183,700Lowest estimated amount to open a studio, depending on location, existing lease, and build-out costs.
Infrastructure/Build-Out CostVaries WidelyIncludes leasehold improvements (flooring, lighting, sound system), specialized fitness equipment, and interior design to create the nightclub-vibe atmosphere.
Marketing Budget (Pre-Launch)Included in Total Investment
Allocation for grand opening advertising, local PR, and digital marketing to build a founding member base and event bookings.

Working Capital (3-6 Months)Included in Total InvestmentFunds required to cover operating expenses (payroll, rent, utilities) until the business reaches a break-even point.
Royalty Fees (Ongoing)7% of Gross Sales
Paid weekly or monthly for continuous operational support, proprietary updates, and brand development.

Brand Development Fund (BDF)Up to 2% of Gross SalesContributed to a system-wide fund used for national advertising, brand building, and corporate marketing initiatives.
Potential Revenue StreamsHigh
Derived from multiple sources: Recurring Membership Dues, Personal Training Revenue, Event/Party Fees (Kids & Adults), Private Venue Rental Fees, and Retail Sales.

Expected ROI / Break-Even TimeVaries by LocationDependent on management, market, and operational efficiency, but the multi-revenue model is designed to accelerate break-even and maximize ROI. Detailed projections are available in the FDD.



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