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DNA Pro Cleaning USA Franchise Opportunity

USA

Established

2015

Franchise Units

25

dollar

Minimum Investment

$75,000

dollar

Franchise Fee

$35,000

dollar

Total Investment Range

$155,000

Home Based

No

Description

Unlock Your Entrepreneurial Potential with a [DNA Pro Cleaning] Franchise

The demand for professional, reliable, and high-quality cleaning services—both residential and commercial—has never been stronger in the United States. With increasingly busy lifestyles and a heightened focus on hygiene and cleanliness post-2020, the cleaning industry represents a robust, recession-resistant, and essential service sector. DNA Pro Cleaning stands at the forefront of this booming market, offering a premier franchise opportunity built on a foundation of proprietary systems, unparalleled customer satisfaction, and a unique "Deep-N-Accurate" (DNA) cleaning methodology.

We are not just a cleaning service; we are a sanitation and organization partner committed to delivering a consistently superior clean that goes beyond the surface. Our reputation is built on reliability, trustworthiness, and the implementation of eco-friendly, cutting-edge cleaning technology. As a [DNA Pro Cleaning] franchisee, you are immediately positioned as a market leader, equipped with a proven business model that minimizes startup risk and maximizes potential profitability. We have successfully carved out a lucrative niche by offering customized, detailed cleaning protocols that cater to a discerning clientele who demand the best. Join us in capitalizing on this essential service industry and build a scalable, successful business in your local community.


Why Invest in the DNA Pro Cleaning Franchise?

Investing in a [DNA Pro Cleaning] franchise is a strategic decision for several compelling reasons:

  1. Recession-Resistant, High-Demand Industry: Cleaning services are consistently needed, regardless of economic fluctuations. Our dual focus on both the stable commercial market (offices, medical facilities, schools) and the ever-growing residential sector provides diversified and consistent revenue streams.

  2. Proprietary DNA Cleaning System: Our unique, systematized cleaning process ensures consistency and efficiency, resulting in higher customer retention rates and better margins than competitors. This system is easy to learn and replicate.

  3. Scalability and Flexibility: The model is designed for growth. Franchisees can start lean and quickly scale by adding service teams, offering high-margin specialized services (e.g., floor care, deep sanitization), and expanding their exclusive territory.

  4. Low Overhead & Quick Startup: With the potential to operate initially from a home office, infrastructure costs are minimal, allowing for quicker launch and a faster path to profitability.

  5. Comprehensive Support System: From sophisticated CRM and scheduling software to ongoing marketing campaigns and a dedicated field support team, we provide every tool necessary for success.

  6. Strong Unit Economics: Our detailed financial model demonstrates excellent potential for a high Return on Investment (ROI) and a manageable break-even period, driven by efficient operations and premium service pricing.


Background


DetailInformation
Established Year
2015

FoundersJane & John Smith
Brand Journey & Company History
Founded in Atlanta, Georgia, [DNA Pro Cleaning] began as a single-unit operation focused on meticulous, detail-oriented cleaning for high-end residential clients. The immediate success and high referral rate validated the 'DNA' methodology. By 2018, it expanded into the commercial sector, establishing a reputation for reliability and deep sanitization. The franchising program was officially launched in 2020 to meet the nationwide surge in demand for professional cleaning, particularly the need for heightened hygiene standards.

OwnershipPrivately Held, Founder-led

Industry Category

Business Services - Commercial and Residential Cleaning & Janitorial Services
Market Presence in USACurrently operating 25 Franchise Units across 12 U.S. states, with prime territories available nationwide. Our goal is to reach 100 units by 2028.


Support Training

DNA Pro Cleaning is committed to the success of every franchisee, providing a multi-phased, comprehensive support structure:


Support PhaseDetailed Offering
Pre-Launch & Setup (Academic)
40 hours of intensive training at our Corporate Headquarters (DNA University) covering the proprietary cleaning system, equipment usage, chemical safety, compliance, and back-office procedures. We assist with securing initial equipment, setting up business licenses, and establishing the foundational local supply chain.

Operational & Field TrainingA dedicated Field Operations Manager spends 5 days on-site with the franchisee for the launch week, assisting with initial client acquisition, staff recruitment and training, scheduling optimization, and service delivery protocol execution.
Marketing & Technology
Access to a comprehensive Brand Asset Library, ready-to-use digital marketing templates, a centralized CRM and scheduling platform, and an optimized local SEO strategy guide. We manage national lead generation campaigns and provide ongoing local marketing coaching.

Ongoing & Continuing SupportDedicated Business Coach: A franchise consultant is assigned for weekly performance reviews, strategic planning, and operational troubleshooting. Annual Franchise Convention: Networking, best-practice sharing, and new product/service training. 24/7 Knowledge Base: Access to an online portal with manuals, training videos, and documentation.


Ideal Candidate

We are seeking driven, community-focused entrepreneurs who align with the DNA Pro Cleaning ethos of quality and integrity.

  • Business Background: Prior experience in sales, management, or team leadership is highly beneficial, but not required. The ideal candidate is a proactive "people person" capable of managing a team and building local business relationships.

  • Passion & Drive: Must possess a strong work ethic, a commitment to customer service excellence, and a passion for growing a scalable business. Must be willing to follow a proven system precisely.

  • Investment Capability: Must meet the minimum liquid capital requirement and have access to the total estimated investment funds (see Financial Details).

  • Location Preference: Seeking owner-operators who live in and are passionate about serving the local community of their exclusive territory. Candidates must be willing to dedicate full-time effort to the business's initial growth phase.

  • Mindset: A strong aptitude for recruiting, training, and retaining quality personnel is essential.


Financial Detail

Investing in a DNA Pro Cleaning franchise offers a clear path to owning a valuable asset. The following figures are estimates based on our current Franchise Disclosure Document (FDD).

Financial DetailEstimated Range (USD)Notes
Total Investment Required$75,000 - $155,000
Includes all costs up to 3 months of operation.

Minimum Investment Required (Liquid Capital)$40,000Funds readily available (cash, stocks, savings).
Franchise Fee$35,000
A one-time fee for the license, initial training, and exclusive territory.

Infrastructure/Equipment Cost$10,000 - $25,000Vehicles (initial), cleaning equipment, tools, and technology.
Initial Marketing Budget$5,000 - $10,000
Required spending during the first 3-6 months for local launch.

Working Capital (3-6 Months)$20,000 - $50,000Funds needed for payroll, rent (if applicable), utilities, and operating expenses until break-even.
Royalty Fees7% of Gross Revenue
Paid weekly/monthly for ongoing support, brand development, and system access.

Ad Fund Contribution2% of Gross RevenueContributes to national brand building and lead generation campaigns.
Potential Revenue StreamsResidential Recurring Cleaning, Commercial Contract Cleaning, Deep Cleaning/Move-out Services, Specialized Services (Carpet/Window Cleaning).Diversified income portfolio.
Expected ROI
High potential for strong ROI driven by scalable recurring revenue contracts. Specific returns are detailed in the FDD.

Typical Break-Even Time6 - 12 MonthsDependent on territory density, franchisee effort, and working capital management.



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