Established
1994
Franchise Units
137
Minimum Investment
$136,064
Franchise Fee
$40,000
Total Investment Range
$305,683
Home Based
Yes
Description
Window Genie is the largest residential window cleaning company in the US. We offer a variety of related services to enhance the relationship between the customer and franchisee and create a stronger bottom line for the owner.
The business offers multiple service categories:
- Window cleaning
- Window tinting
- Gutter cleaning
- Power washing
- Holiday Lighting
Window Genie is a residential and commercial company, with the emphasis on residential, being 80% of business.
Window Genie is a mobile business, initially operated from home, but can move to commercial location any time. Also a year-round business dependent on seasonality.
Highlights:
Background
Window Genie is an established home-services franchise providing professional exterior cleaning and property-maintenance services to residential and commercial customers. The company was founded in 1994 by Rik Nonelle as a small window-cleaning business in Cincinnati, Ohio, and began franchising in 1998. Over time, Window Genie expanded beyond its original window-cleaning services to include pressure washing, gutter cleaning, window tinting and film, holiday lighting, and custom lighting solutions.
The company has developed a national presence across the United States and operates primarily through a mobile service model rather than traditional customer-facing retail locations. This model allows franchisees to focus their investment on service vehicles, equipment, employees, local marketing, and customer acquisition while providing opportunities to generate multiple revenue streams by offering complementary services to the same residential and commercial customers.
In 2016, Window Genie became part of Neighborly, joining a broader network of home-services franchise brands. As part of Neighborly, franchise owners have access to resources, technology, purchasing capabilities, and business support from a larger home-services franchise network. Today, Window Genie continues to operate as a multi-service exterior property-maintenance business, positioning its franchise model around a broader range of complementary services rather than window cleaning alone.
- Brand Name: Window Genie
- Industry: Home Services / Cleaning & Property Maintenance
- Founded: 1994
- Franchising Since: 1998
- Founder: Rik Nonelle / Richard Nonelle
- Franchisor: Window Genie SPV LLC
- Parent Company: Neighborly
- Headquarters: Waco, Texas
- Original Market: Cincinnati, Ohio
Number of Individual Franchisees: 135
- Number of Multi-unit Owners: 2
- Total Number of Units: 137
- Number of Regional Developers: 1
Franchise Agreement Term: 10 years
- Primary Market: United States
- Business Model: Residential and commercial exterior home services
Support Training
Franchise Support & Training
Window Genie provides franchisees with a structured support system covering startup preparation, operations, marketing, technology, and ongoing business development.
- Financial Assistance: Available
- Site Selection Support: Available
- Lease Negotiation Assistance: Not provided
- Recruiting Assistance: Available
- Co-Operative Advertising: Available
Initial Training
New franchisees receive three days of management training in Dallas, along with technical training that takes place before the Grand Opening. The training is designed to prepare owners for both the operational and management sides of the business.
Ongoing Franchisee Support
After launch, franchise owners continue to receive support through a range of programs and resources, including:
- A dedicated Franchise Business Coach (FBC)
- Annual franchise convention
- Field visits
- Online franchisee message boards
- Monthly Best Practices conference calls
- Educational webinars
- Vendor relationship support
- Technical assistance for web-based software
- Graphic design support
- Window Genie University
- Annual Holiday Lighting training
Ideal Candidate
- Be the Owner, NOT the window cleaner
- Build a team of technicians to grow the business
- Take calls NOT make calls. Program is designed to attract customers that pick up the phone and call for an estimate.
- Client Development thru Marketing and Advertising
- Job quoting and customer service
- Recruit and manage technicians
- Create local market awareness of the business
- Add support staff to shift and address the above roles, thus;
- Position yourself to "E-Myth" your business
Financial Detail
Financial Details
| Financial Requirement | Details |
|---|---|
| Total Investment | $136,064 – $305,683 |
| Minimum Net Worth | $150,000 |
| Initial Franchise Fee | $40,000 – $47,500 |
| Royalty Fee | 7% |
| Marketing Fund Contribution | 2% |
| Average Number of Employees | Approximately 6 |
Franchise Fee Structure
The franchise fee begins at $40,000 for a territory containing a minimum of 50,000 households. The fee increases by $0.50 for each additional household, up to a maximum franchise fee of $47,500.
What the Startup Investment Covers
An investment around the $150,000 level includes key expenses associated with launching the business, such as:
Initial franchise fee
Startup equipment and supplies
Initial operating capital
Advertising expenses
Employee-related startup costs
Personal living expenses incurred while establishing the business are not included in the startup investment estimate.
Ownership & Business Model
Passive Ownership: No
Home-Based Business: Yes
B2C: Yes
B2B: Yes
Master Franchise Opportunities: No
Veteran Program
Window Genie offers qualified veterans a benefit valued at $5,500. Rather than reducing the franchise fee directly, the program provides the veteran with an additional 15,000 households added to the purchased territory.