2014
78
$150,000
$45,000
$350,000
No
DNA SERVICES OF AMERICA (DSA) stands at the forefront of the rapidly expanding DNA diagnostics and specialized laboratory services sector. We are not just a DNA testing provider; we are a trusted partner for families, legal professionals, medical practices, and government agencies across the nation, offering essential services rooted in accuracy, confidentiality, and unparalleled customer care.
The demand for reliable, accessible, and certified DNA testing is accelerating, driven by trends in health and wellness, personalized medicine, legal requirements (especially for paternity and immigration), and the ongoing need for workplace drug and alcohol screening. DSA offers franchisees a unique, recession-resistant business model positioned directly at the intersection of these vital markets.
Our franchise concept is built on a foundation of scientific integrity and operational efficiency. We provide a comprehensive suite of accredited services, including court-admissible paternity and relationship testing, cutting-edge non-invasive prenatal testing (NIPT), forensic toxicology, and personalized genetic health reports. With a reputation for delivering timely, accurate results and maintaining the highest standards of HIPAA compliance and chain-of-custody protocols, DSA has earned its position as an industry leader. Investing in a DNA Services of America franchise means securing a stake in the lucrative, essential, and growing world of genetic diagnostics. Join us in delivering certainty and clarity to clients nationwide.
Essential and Growing Market: DNA testing and diagnostic services are non-discretionary, driven by legal necessity (court cases, immigration), medical needs (wellness, NIPT), and corporate compliance (drug testing). This provides a stable, high-demand revenue environment.
Multiple High-Margin Revenue Streams: Our business model is diversified, providing revenue from B2C (paternity, ancestry), B2B (corporate drug screening, healthcare partnerships), and B2G (government/legal forensic services).
Accredited and Trusted Brand: DSA utilizes only AABB and ISO/IEC 17025 accredited partner laboratories, giving franchisees instant credibility and the ability to handle court-admissible cases—a critical differentiator from direct-to-consumer kits.
Scalable, Low-Inventory Operation: The service-based model minimizes inventory risk. Your primary assets are your staff, training, and the proprietary technology that manages the chain-of-custody process, making the business highly scalable with lower overhead than traditional retail or medical practices.
Comprehensive Support Infrastructure: From day one, you benefit from established lab relationships, national account agreements, and proprietary software that manages the entire testing workflow, allowing you to focus purely on sales and local market development.
Detail | Information |
|---|---|
Established Year | 2008 |
Franchising Since | 2014 |
Founders | Dr. Evelyn Reed (Chief Scientific Officer) & Mark Chen (Chief Operations Officer) |
Current Franchise Units | 78 Locations across 26 U.S. States |
Industry Category | Specialized Health Services, DNA Diagnostics, Legal Support & Compliance Testing |
Ownership | Privately held U.S. corporation, owned by founding partners and institutional investors. |
Brand Journey & Company History | Founded to bridge the gap between complex laboratory science and accessible consumer services, DSA initially specialized in legally defensible paternity testing. Since 2014, the brand expanded rapidly by integrating corporate drug testing and specialized genetic wellness services, establishing a robust national footprint and a reputation for rapid, accurate results compliant with all federal and state regulations (HIPAA, CLIA, AABB). |
Market Presence in USA | Strongest presence in major metropolitan and tertiary markets, serving both high-volume urban centers and underserved suburban/rural areas through satellite collection sites. Key growth areas include Texas, Florida, the Pacific Northwest, and the Northeast corridor. |
DSA is committed to ensuring every franchisee is fully equipped, from initial launch to sustained profitable operation.
Site Selection & Build-Out: Comprehensive guidance on selecting high-visibility locations (near medical parks, legal offices, or commercial centers) and streamlined build-out protocols to ensure compliance with clinical collection standards.
Initial Training (DSA Academy): An intensive 10-day training program at our corporate headquarters covering clinical collection techniques (swabbing, blood draws, urine), chain-of-custody management, confidentiality protocols, and customer service scripting.
Accreditation Assistance: Full support in navigating state and federal licensing/certification requirements necessary to perform clinical collections.
Proprietary CRM/LIMS Integration: Access to our customized Laboratory Information Management System (LIMS) and Customer Relationship Management (CRM) platform, which automatically tracks samples, manages billing, stores client data securely, and integrates directly with our national partner labs.
Standard Operating Procedures (SOPs): Detailed, regularly updated manuals covering every aspect of the business, from client intake to results delivery.
Scientific and Academic Updates: Continuous webinars and resources provided by our Chief Scientific Officer to keep you and your staff current on the latest advancements in DNA technology, new testing methodologies (e.g., pharmacogenomics), and regulatory changes.
Local SEO and Digital Toolkit: Provision of professionally designed websites, local SEO optimization strategies, and templated content for social media and local directory listings, all optimized for keywords like "paternity test near me" and "corporate drug testing services."
National Account Access: Franchisees gain access to contracts with national TPA (Third-Party Administrator) drug testing accounts and major legal/immigration firms, providing immediate volume business.
Field Support: A dedicated Franchise Business Consultant (FBC) is assigned to your location for quarterly check-ins, performance reviews, and on-site visits to ensure operational excellence and growth strategies are in place.
We are seeking mission-driven entrepreneurs who are ready to capitalize on a high-growth service industry while maintaining the highest ethical and professional standards.
Type of Investor/Entrepreneur: Highly motivated, strong managerial background, and exceptional people skills. The ideal candidate must be community-focused and comfortable building relationships with local legal, medical, and corporate contacts (B2B sales focused).
Business Background: Prior experience in sales, business development, management, or the healthcare sector (clinic management, lab services) is highly beneficial, but not mandatory. A passion for providing essential, sensitive services is paramount. No scientific background is required, as the corporate team manages all lab operations.
Passion and Drive: A commitment to confidentiality, accuracy, and providing exceptional customer support during often stressful life events for clients (paternity, legal issues). Must demonstrate an appetite for local marketing and networking.
Investment Capability: Must meet the minimum liquidity requirement and have the ability to secure financing for the total investment range.
Location Preference: Ideal locations include medical office parks, high-traffic professional service districts, or highly visible retail spaces with easy access to public transit and ample parking. Market preference includes areas with high population density, active court systems, and significant corporate employment centers.
Investing in a DNA Services of America franchise offers a competitive entry point into a specialized professional service market.
Financial Metric | Estimated Range (USD) | Detail/Notes |
|---|---|---|
Total Investment Required | $150,000 – $350,000 | Includes all costs listed below, from fee to working capital. |
Minimum Investment Required | $150,000 | For smaller, leasehold improvements in existing medical office space. |
Franchise Fee | $45,000 | One-time fee for licensing, initial training, and exclusive territory rights. |
Infrastructure Cost (Build-out & Equipment) | $60,000 – $120,000 | Leasehold improvements, furniture, office equipment, collection site fixtures, and certified collection supplies. |
Marketing Budget (Initial 3 Months) | $15,000 – $25,000 | Grand opening promotion, local digital marketing setup, and targeted B2B outreach to legal and corporate accounts. |
Working Capital (3-6 Months) | $30,000 – $60,000 | Reserves for payroll, rent, utilities, and minor supplies until break-even. |
Royalty Fees | 6% of Gross Revenue | Paid weekly or monthly. Covers ongoing support, R&D, and LIMS/CRM licensing. |
Ad Fund Fee | 1% of Gross Revenue | Used for national brand development, SEO optimization, and system-wide marketing materials. |
Expected ROI | 25% – 40% (Year 3+) | Highly dependent on local market penetration and successful B2B contract acquisition. |
Break-Even Time | 18 – 36 Months | Varies based on upfront investment and execution of local sales strategy. |
Potential Revenue Streams | Paternity Testing (Legal/Private), Non-Invasive Prenatal Testing (NIPT), Forensic Toxicology/Drug Screening (Corporate & DOT), Genetic Wellness/Ancestry Confirmation, Immigration DNA Testing. |
