1999
1000
$183,600
$35,000
$372,000
No
Edible Arrangements is one of America’s most beloved franchise brands, known for transforming everyday gifting into a meaningful, mouthwatering experience. Famous for its stunning fruit bouquets, chocolate-dipped strawberries, smoothies, and gourmet treats, Edible Arrangements has redefined how people celebrate birthdays, holidays, corporate events, and life’s special moments.
Founded on the idea of combining creativity with quality, the brand has grown into a household name that stands for freshness, innovation, and customer delight. Today, Edible Arrangements operates across the United States and globally, offering entrepreneurs a proven and profitable business model that blends food artistry with convenience.
Whether it’s a joyful delivery of chocolate-dipped fruit or an in-store experience filled with vibrant colors and aromas, Edible Arrangements franchises deliver happiness daily. With strong consumer demand, nationwide brand recognition, and a flexible franchise model designed for growth, this opportunity is ideal for those looking to own a business that’s both profitable and purposeful.
Investing in an Edible Arrangements franchise means joining one of the most trusted and innovative gifting and specialty food brands in the world. The business operates in multiple high-demand categories — including gift giving, dessert, health-conscious treats, and local delivery — offering multiple revenue streams under one roof.
Key advantages include:
Strong Brand Equity: Over 20 years of national recognition with a loyal customer base and top-tier brand awareness.
Proven Franchise Model: Streamlined operations, supply chain support, and easy-to-follow business systems designed for scalability.
Multi-Channel Revenue Streams: In-store sales, online orders, delivery, catering, and seasonal promotions.
Innovation-Driven Menu: Constant product updates — from fruit bouquets to smoothies, dipped fruit boxes, and baked goods.
Growing Gifting Market: The U.S. gifting industry exceeds $200 billion annually, and Edible Arrangements continues to dominate the edible gifting segment.
Founded: 1999
Founder: Tariq Farid
Headquarters: Atlanta, Georgia, USA
Industry: Food & Beverage, Gifting, Specialty Retail
Franchise Units: Over 1,000 worldwide
Edible Arrangements was founded in 1999 by Tariq Farid, who combined his love for floral design and fresh fruit to create a new gifting concept — one that looked as beautiful as it tasted. What began as a single store in East Haven, Connecticut, quickly captured hearts and taste buds across the country.
The franchise model was introduced in 2001, leading to rapid national expansion. Today, Edible Arrangements operates more than 1,000 locations across the U.S. and abroad, serving millions of customers each year. The company continues to innovate with digital ordering, delivery apps, and strategic brand partnerships to stay ahead in the evolving online gifting market.
Edible Brands, the parent company, continues to diversify product offerings while maintaining a strong commitment to franchisee support, food quality, and community connection.
Edible Arrangements offers a world-class support structure that equips franchisees with everything needed to launch and grow a successful business:
Pre-Launch Support:
Comprehensive site selection assistance and real estate guidance.
Store design, layout, and construction support to align with brand standards.
Access to preferred vendors and proprietary supply chains for fresh produce and ingredients.
Training:
Intensive initial training program at Edible University in Atlanta, covering operations, product preparation, customer service, marketing, and financial management.
On-site training before and after opening to ensure seamless operations.
Continued education and digital learning resources for team members.
Marketing Support:
National advertising campaigns and digital marketing strategy managed by the corporate team.
Local marketing toolkit and promotional materials for community engagement.
Social media content, seasonal campaigns, and loyalty programs to drive repeat sales.
Ongoing Support:
Field consultants and franchise business coaches for continuous guidance.
Advanced POS systems and technology integration for efficient management.
Access to analytics dashboards, sales data, and performance tracking tools.
This 360-degree franchise support ecosystem ensures franchisees feel confident, capable, and connected from day one.
An Edible Arrangements franchise is best suited for passionate, community-driven entrepreneurs who want to combine creativity, customer service, and strong business acumen. Franchisees who thrive with this brand typically share a love for celebrations, fresh food, and making people smile through memorable gifting experiences.
Here’s what the ideal Edible Arrangements franchise owner looks like:
Customer-Focused & Community-Oriented: You enjoy interacting with customers, building relationships, and becoming a recognizable name in your community. You take pride in delivering exceptional service and high-quality products that make every celebration special.
Hands-On Operator: While Edible Arrangements offers a strong support system, successful franchisees are actively involved in daily operations, team management, and local marketing to ensure smooth performance and strong local visibility.
Business-Minded Entrepreneur: You possess strong organizational and management skills, with the ability to handle staffing, inventory control, and financial tracking. Prior retail, food service, or management experience is beneficial but not required.
Passionate About Brand Values: You align with Edible Arrangements’ mission — spreading happiness through innovative, fresh, and delightful products. Franchisees who embrace this vision tend to build loyal customer bases and long-term profitability.
Financially Prepared: You should have the financial capability to invest in the business — typically a minimum liquid capital of $80,000–$100,000 and a net worth of $250,000 or higher — ensuring you can comfortably support operations during the early growth phase.
Growth-Oriented: Ideal candidates are ambitious and willing to expand into multiple locations once the first store becomes successful. Many of Edible Arrangements’ top-performing owners are multi-unit franchisees.
Preferred Markets: High-traffic retail areas, suburban communities, or mixed-use zones with strong household income and corporate gifting potential.
Owning an Edible Arrangements franchise is not just about running a store — it’s about spreading happiness, creating community connections, and building a rewarding business that celebrates life’s sweetest moments every day.
| Category | Amount (USD) | Details / Description |
|---|---|---|
| Initial Franchise Fee | $35,000 – $45,000 | One-time fee granting franchise rights and brand use |
| Total Estimated Investment | $183,600 – $372,000 | Includes build-out, equipment, inventory, and initial working capital |
| Minimum Liquid Capital Required | $80,000 – $100,000 | Funds required for operations and setup |
| Minimum Net Worth Required | $250,000 | Ensures financial capacity for startup and ongoing expenses |
| Royalty Fee | 5% of Gross Sales | Paid monthly to Edible Brands for continued support and brand access |
| Marketing / Advertising Fee | 5% of Gross Sales | Covers national marketing campaigns and local promotions |
| Equipment, Fixtures & Furnishings | $50,000 – $100,000 | Includes refrigeration, kitchen appliances, and display fixtures |
| Initial Inventory | $10,000 – $20,000 | Fresh fruit, packaging materials, and branded supplies |
| Leasehold Improvements | $60,000 – $120,000 | Construction, signage, décor, and compliance with brand standards |
| Working Capital (First 3 Months) | $25,000 – $50,000 | Covers payroll, utilities, and local marketing during ramp-up |
| Training & Travel Expenses | $2,000 – $5,000 | raining program at corporate headquarters and travel costs |
| Technology / POS System | $3,000 – $7,000 | Point-of-sale software and operational management tools |
| Grand Opening Marketing | $5,000 – $10,000 | Local promotional campaign to launch your store successfully |
| Average Break-Even Period | 18 – 36 Months | Depends on location, sales volume, and operating efficiency |
| Expected ROI Period | 2 – 4 Years | Based on average store performance and revenue growth |
| Revenue Streams | Multiple | In-store sales, online orders, delivery, catering, and corporate gifting |
