Established
1993
Franchise Units
30
Minimum Investment
$750,000
Franchise Fee
$50,000
Total Investment Range
$1,500,000
Home Based
No
Description
Eggspectation is more than a breakfast restaurant — it’s an elevated dining experience that blends creativity, comfort, and culinary excellence. Founded on the belief that breakfast should be both indulgent and inspiring, Eggspectation has become a globally recognized brand offering a full-service dining concept that serves breakfast, lunch, and dinner with a unique twist.
With its contemporary bistro-style ambiance, upscale comfort food, and an all-day breakfast menu that delights every age group, Eggspectation stands out as a category leader in the booming brunch and casual dining sector. The brand’s loyal customer base, premium branding, and high-quality menu offerings have allowed it to expand successfully across North America, including a growing presence in the United States.
Eggspectation’s strength lies in its ability to combine a family-friendly environment with a refined culinary experience, appealing to a wide demographic — from young professionals to families and weekend brunch enthusiasts. For investors, it presents a rare opportunity to own a sophisticated, high-traffic dining franchise with global appeal and strong financial potential.
Why Invest in this Franchise?
The breakfast and brunch restaurant segment is one of the fastest-growing sectors in the U.S. food industry. Consumers are seeking elevated breakfast experiences — and Eggspectation delivers exactly that.
Here’s why entrepreneurs and investors choose Eggspectation:
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Proven Concept with Global Recognition: With over two decades of experience, Eggspectation has perfected its operational model, menu innovation, and guest experience.
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All-Day Revenue Streams: Unlike traditional breakfast-only concepts, Eggspectation operates throughout the day — breakfast, lunch, dinner, and bar service — maximizing earning potential.
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Premium Brand Positioning: The brand’s modern décor, signature cocktails, and elevated dining menu differentiate it from typical breakfast diners or cafés.
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Strong Marketing and Brand Identity: From its distinctive logo to social media presence, Eggspectation is designed to attract high-value guests and repeat visits.
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Supportive Franchise System: Franchisees benefit from comprehensive training, ongoing operational guidance, and national marketing support to ensure sustainable success.
Background
Established Year: 1993
Founders: The brand was founded in Montreal, Canada, by a team of passionate restaurateurs with a vision to revolutionize the breakfast and brunch experience.
Headquarters: Montreal, Quebec, Canada
Franchise Units: 30+ locations worldwide, including multiple units across the United States, Canada, India, and the Middle East.
Industry Category: Full-Service Restaurant / Casual Dining / Breakfast & Brunch
Eggspectation began as a single restaurant concept built around a love for great food and creative presentation. Over the years, the brand expanded internationally, earning recognition for its bold menu innovations and consistent guest satisfaction. Its entry into the U.S. market has been met with enthusiasm, particularly in cities that appreciate premium breakfast and brunch experiences.
The company continues to grow strategically across North America, focusing on key metropolitan and suburban markets with strong demographics for dining and hospitality investment.
Support Training
Eggspectation takes franchise support seriously, ensuring that every partner receives the tools and knowledge to thrive. The franchise program covers every phase — from site selection to daily operations.
Pre-Launch Support:
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Real estate assistance and site analysis
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Restaurant design and layout guidance
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Vendor and equipment sourcing
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Pre-opening marketing campaigns and community engagement
Comprehensive Training:
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Extensive hands-on training for franchise owners, managers, and kitchen staff
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Curriculum covering brand standards, operations, menu execution, and service excellence
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In-restaurant training at an existing Eggspectation location
Ongoing Operational Support:
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Continuous updates on menu innovations and seasonal offerings
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Field consultants and performance coaching
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Technology integration support for POS, online orders, and delivery platforms
Marketing & Branding Support:
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National and local marketing campaigns
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Social media content, photography, and brand materials
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Grand opening promotional guidance and ongoing PR assistance
Eggspectation’s dedicated corporate team provides ongoing mentorship and best practices to help franchisees build profitable and community-loved establishments.
Ideal Candidate
Eggspectation seeks passionate entrepreneurs who value hospitality, consistency, and guest satisfaction. Ideal candidates should have experience in restaurant management, hospitality, or multi-unit operations — though corporate professionals and investors with a strong management team are also encouraged to apply.
Key Qualities of a Successful Franchisee:
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Strong business acumen and leadership ability
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Commitment to maintaining brand standards and customer service excellence
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Financial stability with access to necessary capital
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Passion for food, hospitality, and building local community connections
Ideal Locations:
High-traffic areas such as urban centers, suburban plazas, lifestyle malls, hotel zones, and business districts are preferred. U.S. markets showing strong interest include Texas, Florida, California, Illinois, and the East Coast corridor.
Financial Detail
| Investment Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $800,000 – $1,500,000 |
| Minimum Investment Required | $750,000 |
| Franchise Fee | $50,000 |
| Royalty Fee | 5% of gross sales |
| Marketing Fund Contribution | 2% of gross sales |
| Infrastructure & Build-Out | $400,000 – $900,000 |
| Initial Inventory & Equipment | $100,000 – $150,000 |
| Working Capital | $75,000 – $150,000 |
| Expected ROI | 20% – 25% annually |
| Break-Even Period | 24 – 36 months |
| Potential Revenue Streams | Dine-in, Takeout, Delivery, Catering, Bar Service |
Eggspectation’s financial model offers strong scalability for investors who aim to own multiple units. Its strong unit economics, loyal customer base, and premium average ticket size make it a lucrative long-term investment in the U.S. casual dining sector.