1978
25
$150,000
$49,500
$350,000
No
Egoscue is a revolutionary wellness and posture therapy franchise that’s changing the way Americans think about pain relief and physical health. Unlike traditional chiropractic, massage, or physical therapy models, Egoscue centers focus on posture alignment therapy—a proven, non-medical approach that helps individuals eliminate chronic pain and restore functional movement. The brand has built a strong national reputation by combining science-backed techniques, personalized corrective exercises, and exceptional client care.
With over five decades of expertise, Egoscue is widely recognized for its unique methodology that corrects musculoskeletal imbalances at their root cause rather than simply masking pain symptoms. Its clients range from athletes and professionals to seniors and everyday individuals seeking natural, lasting solutions for pain-free living. As the global demand for holistic health and pain management continues to grow, Egoscue offers a franchise opportunity positioned at the intersection of wellness, healthcare, and innovation—backed by a proven brand and strong market trust.
Investing in an Egoscue franchise means partnering with a pioneer in posture therapy—a sector that’s experiencing consistent growth due to the rising number of Americans seeking non-invasive, drug-free solutions to pain. The brand’s unique value proposition and proprietary methods create a clear competitive advantage in the $5 trillion global wellness economy.
Franchise owners benefit from:
High Demand Market: Millions suffer from chronic pain, poor posture, or mobility issues—an underserved market looking for sustainable alternatives.
Proven Success Model: Over 50 years of clinical and operational experience with a track record of consistent client success.
Brand Credibility: Trusted by elite athletes, corporate clients, and wellness experts worldwide.
Multiple Revenue Streams: Earn from posture therapy sessions, corrective exercise programs, wellness memberships, and digital services.
Strong Corporate Support: Egoscue provides end-to-end franchise assistance—training, marketing, business systems, and technology tools to ensure your success.
Egoscue was founded in 1978 by Pete Egoscue, a former U.S. Marine who developed his innovative postural alignment therapy method after struggling with chronic pain himself. What began as a small clinic dedicated to posture correction has since evolved into a nationwide network of Egoscue Centers and affiliated practitioners.
Headquartered in San Diego, California, the brand operates across the United States and internationally, providing therapy to clients in over 25 franchise and corporate locations. Egoscue’s scientifically grounded approach—known as The Egoscue Method—has been featured in national media, endorsed by medical professionals, and integrated into top athletic training programs.
Today, Egoscue continues to lead the pain-relief revolution, serving as the #1 brand in posture alignment therapy and maintaining a growing presence in the health, fitness, and wellness franchise sector.
Egoscue offers one of the most comprehensive training and support programs in the health and wellness industry. Franchisees receive the tools, systems, and guidance needed to operate a successful center from day one.
Pre-Launch Support:
Site selection guidance and facility layout design.
Assistance with local licensing and setup requirements.
Recruitment guidance for hiring posture therapists and wellness staff.
Access to Egoscue’s proprietary business model and operating manual.
Training Program:
Intensive multi-week training at Egoscue Headquarters in San Diego.
Hands-on therapy training on posture alignment techniques.
Instruction in client assessment, corrective exercise development, and program customization.
Business management, client acquisition, and retention strategies.
Operational & Marketing Support:
Centralized marketing and brand management assistance.
Access to Egoscue’s CRM and scheduling platforms.
Ongoing regional support and business reviews.
Digital marketing assets, SEO optimization, and social media templates.
Continued research and development updates on new techniques and protocols.
Franchisees are never alone—Egoscue’s corporate team ensures that every owner receives expert guidance, from launch to long-term growth.
Egoscue is ideal for entrepreneurs passionate about health, wellness, and helping others live better lives. Whether you come from a business, healthcare, or fitness background, Egoscue provides the systems and training to help you succeed.
The ideal franchisee:
Has a passion for fitness, wellness, and improving quality of life.
Possesses leadership and management skills to build and motivate a small team.
Is committed to hands-on community involvement and client relationship-building.
Has business acumen and a customer-first mindset.
Is financially capable, with resources to invest in setup, staffing, and marketing.
Preferred candidates include physical therapists, chiropractors, fitness coaches, wellness entrepreneurs, or investors looking for a proven, purpose-driven business model in the health sector.
The Egoscue franchise offers an accessible entry point compared to traditional medical or physical therapy centers, with relatively low overhead and scalable operations.
| Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $150,000 – $350,000 |
| Minimum Investment Required | $150,000 |
| Franchise Fee | $49,500 |
| Royalty Fee | 6% of gross sales |
| Marketing Fund Contribution | 2% of gross sales |
| Initial Working Capital | $25,000 – $50,000 |
| Equipment & Setup | $40,000 – $70,000 |
| Facility Size Required | 1,000 – 2,000 sq. ft. |
| Average ROI Period | 24 – 36 months |
| Potential Annual Revenue | $350,000 – $800,000+ |
| Break-even Time | Typically within 12–18 months |
| Franchise Units (Current) | 25+ locations across the USA |
