2017
10
$85,000
$45,000
$150,000
No
Elite Home Fitness is transforming the way Americans approach personal training by bringing top-tier fitness experiences directly into clients’ homes. As the nation’s premier in-home personal training brand, Elite Home Fitness offers a flexible, high-demand franchise opportunity that combines the booming fitness industry with the convenience of at-home service. Unlike traditional gyms that require large spaces and expensive buildouts, Elite Home Fitness operates on a lean, mobile model—empowering entrepreneurs to tap into the $35-billion fitness market with low overhead and strong recurring revenue potential.
Founded with the mission to make fitness more personal, convenient, and results-driven, Elite Home Fitness connects clients with certified trainers who deliver customized workouts wherever the client feels most comfortable—at home, in an apartment gym, or even outdoors. The brand has earned national recognition for its modern business model, professional service standards, and exceptional client retention rates. By combining technology, personal engagement, and fitness expertise, Elite Home Fitness has positioned itself as a category disruptor in the home-based fitness and wellness sector across the USA.
Investing in an Elite Home Fitness franchise means stepping into a rapidly growing market with a proven business model designed for scalability and profitability. The fitness industry has shifted significantly toward convenience and personalization—two pillars at the heart of Elite Home Fitness’s success.
Key reasons to invest include:
High-Growth Market: The demand for home-based fitness and personalized training has surged post-pandemic and continues to rise as consumers value time efficiency and privacy.
Low Overhead Model: No need for costly gym leases, equipment-heavy setups, or large staff. Franchisees operate a lean, mobile business supported by an advanced scheduling and CRM platform.
Recurring Revenue Stream: With subscription-based personal training and wellness plans, franchisees enjoy steady income from loyal, long-term clients.
Technology-Driven System: The brand’s proprietary technology streamlines operations, client management, and trainer coordination, allowing franchise owners to focus on growth.
Established Brand Trust: Elite Home Fitness has built a strong reputation for professionalism, trainer quality, and measurable results—making it easier for new franchisees to attract and retain clients.
Established Year: 2017
Founder: Luis Mendonca
Headquarters: Massachusetts, United States
Franchise Units (2025): 10+ and expanding nationwide
Industry Category: Fitness, Wellness, and Personal Training
Franchise Model: Mobile / In-Home Personal Training
Elite Home Fitness was founded in 2017 by Luis Mendonca, a fitness professional and entrepreneur who saw a major opportunity in the changing landscape of health and wellness. Recognizing that most people struggled to balance their busy lifestyles with regular gym visits, he envisioned a premium in-home fitness experience—one that offered the same level of professionalism and accountability as a luxury gym, but in the convenience of the client’s own home.
Starting in Massachusetts, the company quickly gained popularity for its personalized training programs, flexibility, and high-quality service. Elite Home Fitness built its brand reputation on three core values—Convenience, Customization, and Consistency—helping thousands of clients achieve their fitness goals without stepping into a gym.
As word spread, the brand expanded to multiple cities across the East Coast, becoming a trusted name for those seeking personalized, one-on-one training delivered to their doorstep. In response to growing demand, Elite Home Fitness officially launched its franchise program, offering entrepreneurs across the United States a chance to join a proven, tech-driven business model that requires low overhead and offers high scalability.
Each franchise operates with the backing of the corporate team, benefiting from cutting-edge technology, marketing expertise, and trainer recruitment systems designed to streamline operations. The franchise’s model thrives on subscription-based revenue, high client retention rates, and a strong focus on community engagement.
Today, Elite Home Fitness is widely recognized as one of America’s most innovative fitness franchise opportunities, combining personal training expertise with the convenience and flexibility modern consumers demand. With ongoing national expansion, strategic partnerships, and a growing client base, Elite Home Fitness continues to redefine how fitness is delivered—bringing the gym to the client, anywhere and anytime.
Elite Home Fitness is committed to setting every franchise partner up for success with a comprehensive onboarding and support program that covers all aspects of the business:
1. Pre-Launch Support:
Assistance in securing local territory and understanding demographic potential.
Guidance on licensing, insurance, and operational setup.
Access to the Elite Home Fitness Operations Manual and business plan templates.
2. Training Program:
Intensive franchise training at headquarters, covering business management, sales techniques, scheduling systems, and client service excellence.
Trainer recruitment and certification guidance to ensure service quality and brand consistency.
3. Marketing Support:
National and local marketing strategies tailored for franchise growth.
Digital campaigns including SEO, Google Ads, and social media advertising.
Professionally designed materials for promotions, partnerships, and lead generation.
4. Operational & Ongoing Support:
Dedicated franchise success coach for personalized performance reviews.
Access to Elite’s custom CRM for client tracking, trainer scheduling, and payments.
Continuous R&D and innovation in fitness programs to stay ahead of trends.
With this 360° support system, franchisees can focus on client satisfaction and business growth while leveraging Elite Home Fitness’s proven operational framework.
Elite Home Fitness is ideal for entrepreneurs passionate about health, fitness, and helping others achieve their goals, even if they don’t have a background as a trainer. The franchise model is designed for both fitness professionals and business-minded investors who value flexibility and community impact.
The ideal franchise owner:
Has strong leadership and communication skills.
Possesses sales, marketing, or operations experience.
Enjoys networking and building local community relationships.
Is dedicated to promoting health and wellness in their region.
Has the financial capability to invest and sustain operations during the early growth phase.
Location Preference:
Elite Home Fitness territories are available in major U.S. metro areas and suburban markets with populations seeking premium in-home wellness services. Areas with affluent demographics and health-conscious communities are ideal.
Investing in an Elite Home Fitness franchise offers entrepreneurs a low-cost entry into one of the fastest-growing sectors of the fitness industry. The business model is designed for scalability, recurring revenue, and quick profitability with minimal overhead.
The total initial investment typically ranges from $85,000 to $150,000, depending on the size of the territory, local market conditions, and initial marketing efforts. This investment includes the franchise fee, startup costs, technology setup, and working capital required to launch operations smoothly.
A minimum cash requirement of $50,000 to $70,000 is recommended to sustain the business through its early growth phase. The franchise fee is set at $45,000, which grants full rights to operate under the Elite Home Fitness brand and access to its training programs, technology systems, and ongoing support.
Franchisees pay a 6% royalty fee on gross sales, which covers continuous access to business systems, national brand recognition, and operational support.
Additionally, a 2% marketing contribution supports both local and national brand-building campaigns, including digital marketing, SEO, social media advertising, and lead generation.
Operational costs are kept intentionally low due to the mobile service model, which eliminates the need for a large gym facility or expensive equipment.
Franchisees may choose to invest in vehicle branding, uniforms, and lightweight training equipment, typically ranging from $5,000 to $10,000.
Technology and software setup costs approximately $2,000 to $3,500, covering Elite’s proprietary CRM, scheduling, and client management tools. Training and onboarding costs are about $3,000 to $5,000, which includes comprehensive instruction on business management, marketing, sales, and operations.
A working capital reserve of $10,000 to $20,000 is suggested to cover operating expenses during the initial months before reaching profitability. Most
franchisees achieve break-even within 6 to 12 months, depending on their territory size, local demand, and marketing execution.
The expected return on investment (ROI) typically falls between 25% and 35% annually, based on current franchise performance and client retention rates. Revenue streams include in-home personal training, virtual training, nutrition consulting, and corporate wellness programs, offering multiple ways to scale and grow income.
Overall, the Elite Home Fitness franchise provides an attractive financial model for entrepreneurs seeking a flexible, low-overhead, and high-demand business in the booming health and wellness sector.
