1988
70
$195,000
$25,000
$455,000
No
Erbert & Gerbert’s Sandwich Shop is more than just a sandwich franchise — it’s a community-driven, flavor-forward brand that has built a loyal following across the United States. Known for its unique sandwich recipes, playful brand personality, and commitment to high-quality ingredients, Erbert & Gerbert’s has carved out a distinctive niche in the highly competitive fast-casual dining market.
Founded on the story of two imaginative brothers, Erbert & Gerbert’s offers customers an experience filled with storytelling, warmth, and bold flavors. From slow-roasted meats to fresh-baked bread and creative toppings, every sandwich delivers a taste that’s crafted to perfection. The brand’s modern, streamlined operations, coupled with its proven franchise model, make it a compelling opportunity for entrepreneurs looking to own a business with heart, flavor, and strong financial potential.
With over 30 years of history and a loyal customer base, Erbert & Gerbert’s has become a recognized name in the sandwich franchise segment — a brand that continues to innovate with delivery, digital ordering, and catering services, driving multiple revenue streams for franchise owners.
Investing in an Erbert & Gerbert’s Sandwich Shop franchise means joining a brand that blends community connection with operational excellence. The franchise thrives on a streamlined business model that allows for efficient kitchen operations, reduced waste, and optimized staffing — all designed to help franchisees succeed.
The fast-casual restaurant industry continues to experience strong growth in the USA, with consumers demanding fresh, high-quality, and customizable meals. Erbert & Gerbert’s has met this demand through flavorful sandwiches, hearty soups, and catering options that appeal to both individuals and large groups.
Franchise owners benefit from:
A proven, recession-resistant business model that thrives in urban, suburban, and college-town markets.
Multiple revenue streams, including dine-in, takeout, catering, and delivery.
Strong brand recognition built over three decades of customer trust.
Ongoing marketing and operational support from an experienced corporate team dedicated to your success.
Established Year: 1988
Founders: Kevin and Beth Schippers
Headquarters: Eau Claire, Wisconsin, USA
Franchise Units: Over 70+ locations across multiple U.S. states
Erbert & Gerbert’s was founded in 1988 in Eau Claire, Wisconsin, by Kevin and Beth Schippers, inspired by bedtime stories told by Kevin’s father about two brothers named Erbert and Gerbert. The storytelling concept became the foundation for the brand’s name and playful identity.
Since its founding, the company has expanded across the Midwest and beyond, maintaining its strong reputation for friendly service, signature sandwiches, and community involvement. With over three decades of experience in the food service industry, the brand is owned and operated by seasoned professionals who understand what it takes to run a successful franchise network.
Today, Erbert & Gerbert’s continues to stand out in the fast-casual restaurant sector through innovation, customer engagement, and a deep focus on supporting franchise owners with tools to succeed in their markets.
Erbert & Gerbert’s takes pride in offering comprehensive support from the moment you sign your franchise agreement through every stage of operation.
Pre-Launch Support:
Assistance with site selection, lease negotiation, and restaurant design/layout.
Guidance with equipment procurement, vendor partnerships, and initial inventory setup.
Access to pre-opening marketing plans and community launch strategies to ensure a successful grand opening.
Training Program:
A detailed, hands-on training program covering store operations, team management, food preparation, and customer service.
In-person and online modules designed to equip franchisees and their management team with all necessary skills to operate efficiently.
Ongoing Support:
Continuous operational support, including quality control visits and business performance reviews.
Dedicated marketing and advertising assistance, including local and national campaigns, social media content, and promotional materials.
Access to proprietary systems for POS, inventory, and online ordering.
Ongoing innovation in menu development, ensuring that franchisees always have new and exciting products to offer customers.
The goal is simple — Erbert & Gerbert’s wants every franchise owner to feel fully supported and confident from day one.
Owning an Erbert & Gerbert’s Sandwich Shop franchise is an exciting opportunity for entrepreneurs who want to combine business ownership with community impact. The brand is designed for individuals who are passionate about delivering exceptional food experiences and creating a welcoming environment where guests feel like family.
Erbert & Gerbert’s seeks franchisees who share its core values of quality, consistency, and customer care — people who want to make a difference in their communities while running a profitable, growing business. You don’t need extensive restaurant experience; what matters most is your attitude, leadership, and willingness to follow a proven system.
Here’s a deeper look at what makes the ideal franchise partner:
1. Entrepreneurial Mindset
The perfect Erbert & Gerbert’s franchisee is someone who is ambitious, proactive, and business-savvy. They understand the importance of managing operations efficiently, marketing locally, and engaging with their team and customers. Whether you’re a single-unit owner or a multi-unit investor, you’re driven by results and community connection.
Erbert & Gerbert’s thrives on the idea of neighborhood sandwich shops that bring people together. The brand seeks owners who are outgoing, community-oriented, and passionate about making people happy through great service and flavorful food. Franchisees often get involved with local events, sponsorships, and outreach, building loyal relationships that fuel long-term success.
3. Strong Leadership & People Skills
Leading a successful Erbert & Gerbert’s location means building and motivating a team that delivers a consistent guest experience. Franchise owners should be confident leaders who know how to inspire, train, and retain employees while maintaining high operational standards.
4. Business & Financial Capability
Ideal candidates have the financial readiness to invest responsibly and the discipline to manage day-to-day operations. Franchisees should have:
Minimum liquid capital: $100,000
Net worth: $300,000 or more
The ability to secure funding or work with financing partners if needed.
5. Commitment to Growth & Brand Standards
Franchisees must be committed to upholding Erbert & Gerbert’s brand image, product quality, and operational excellence. They should be open to continuous learning, adapting to new menu innovations, and leveraging corporate support to scale their success.
Erbert & Gerbert’s franchises perform best in:
College towns and university districts
Suburban neighborhoods
Urban business centers and high-traffic retail areas
Communities that value quick, fresh, and flavorful meals
Ideal territories offer strong lunchtime traffic, delivery potential, and catering opportunities — enabling franchisees to build steady, repeat business throughout the year.
Below is a detailed breakdown of the estimated investment and financial structure for owning an Erbert & Gerbert’s Sandwich Shop franchise in the USA. These figures are based on current franchise disclosures and may vary slightly depending on location, store size, and market conditions.
| Category | Low Investment (USD) | High Investment (USD) | Description / Notes |
|---|---|---|---|
| Initial Franchise Fee | $25,000 | $25,000 | One-time fee to access the Erbert & Gerbert’s brand, systems, and training. |
| Leasehold Improvements | $60,000 | $160,000 | Includes construction, signage, and interior décor per brand standards. |
| Equipment, Fixtures & Furniture | $55,000 | $95,000 | Kitchen equipment, prep tables, POS system, and seating setup. |
| Initial Inventory | $5,000 | $10,000 | Starting food supplies, beverages, and packaging materials. |
| Technology & POS Systems | $5,000 | $8,000 | Point-of-sale software, digital ordering setup, and IT support. |
| Marketing & Grand Opening | $5,000 | $10,000 | Pre-launch promotions, local advertising, and opening events. |
| Training Expenses | $3,000 | $6,000 | Travel, lodging, and related costs during franchise training. |
| Working Capital (3 Months) | $15,000 | $25,000 | Covers operating expenses such as payroll, rent, and utilities. |
| Additional Funds / Miscellaneous | $2,000 | $5,000 | Permits, licenses, insurance, and legal documentation. |
| Total Estimated Investment | $195,000 | $455,000 | Complete investment range to open a fully operational location. |
| Fee Type | Amount / Percentage | Notes |
|---|---|---|
| Royalty Fee | 6% of gross sales | Paid weekly; covers ongoing operational and brand support. |
| Marketing & Advertising Fee | 2% of gross sales | National and local marketing fund contribution. |
| Renewal Fee | 25% of current franchise fee | Due upon franchise agreement renewal. |
| Franchise Term | 10 years | Renewable upon satisfactory performance and compliance. |
| Average Revenue (per location) | $500,000 – $900,000 annually | Based on location, demographics, and local marketing efforts. |
| Estimated ROI | 20% – 25% annually | After achieving stable sales volume. |
| Break-Even Period | 18 – 24 months | Depending on sales performance and cost management. |
Revenue Streams for Franchise Owners
Dine-in & Takeout: Steady sales from walk-in customers and regulars.
Delivery: Integrated third-party and in-house delivery systems.
Catering: Strong corporate and event catering potential.
Digital Orders: Robust mobile app and online ordering system driving consistent growth.
