2005
1000
$2,000,000
$35,000
$5,000,000
No
ExtraMile Convenience Stores is one of America’s fastest-growing and most trusted convenience store and gas station franchise brands. Known for its fresh, high-quality products and exceptional service, ExtraMile has successfully redefined what convenience retailing means in today’s market. Combining premium food and beverage options with fuel sales and a customer-first experience, the brand continues to expand across the western and southern United States, offering entrepreneurs a proven business model backed by one of the strongest brand networks in the country.
Founded as a joint venture between Chevron and Jacksons Food Stores, ExtraMile brings together decades of retail and petroleum expertise. Each store is designed to provide quick, friendly service while offering customers everyday essentials, snacks, beverages, and branded products—all within a clean, safe, and modern environment. For entrepreneurs looking to own a high-traffic business that blends fuel retailing with convenience shopping, the ExtraMile franchise represents a premier investment opportunity.
Investing in an ExtraMile Convenience Store franchise means joining a brand built on trust, innovation, and performance. The franchise leverages Chevron’s global reputation and Jacksons’ operational expertise to provide franchise owners with a turnkey system for growth.
Key reasons to invest include:
Established Brand Recognition: Benefit from Chevron’s powerful brand equity and customer loyalty.
High-Traffic Locations: Stores are strategically positioned near Chevron and Texaco fuel stations, ensuring consistent foot traffic and repeat customers.
Diversified Revenue Streams: Earn from fuel sales, retail products, branded beverages, and food programs.
Comprehensive Support: From store design and site selection to operations and marketing, the brand provides full-scale franchise support.
Sustainability & Innovation: ExtraMile focuses on technology integration, modern retail design, and energy-efficient operations, appealing to modern consumers.
Founded: 2005
Founders: Joint venture between Chevron Corporation and Jacksons Food Stores
Headquarters: San Ramon, California, USA
Industry: Convenience Store, Fuel & Retail Franchise
Franchise Units: Over 1,000 locations across California, Oregon, Washington, Nevada, Idaho, Utah, and expanding nationwide
ExtraMile was launched to enhance the customer experience at Chevron fuel stations by combining fuel service with premium retail offerings. The concept was so successful that it evolved into a nationwide franchise opportunity. Today, ExtraMile’s franchise network spans over a thousand units, making it one of the most recognized names in the fuel retail and convenience store sector.
The brand’s journey reflects a commitment to quality, speed, and consistency—values that have helped it earn consumer trust and strong franchisee satisfaction. Supported by Chevron’s extensive marketing and operational resources, ExtraMile continues to attract entrepreneurs who want to own a future-proof retail business backed by global expertise.
ExtraMile ensures every franchisee receives extensive training and operational support designed to maximize profitability and brand consistency.
Pre-Launch Support
Site Selection Assistance: Guidance in identifying high-potential locations integrated with Chevron and Texaco fuel stations.
Store Design & Buildout: Turnkey design plans, layout assistance, and access to approved vendors.
Initial Training Program: Comprehensive classroom and in-store training covering operations, safety, POS systems, inventory management, and customer service excellence.
Operational Support
Marketing & Branding: National advertising, local promotions, and digital marketing strategies to drive visibility and traffic.
Product Procurement: Access to exclusive ExtraMile product lines, foodservice programs, and beverage partnerships.
Operational Manuals: Detailed handbooks covering SOPs, merchandising, maintenance, and employee training.
Ongoing Support
Field Support & Business Reviews: Regular visits from regional consultants to ensure operational excellence.
Technology & Systems Integration: Proprietary systems for sales tracking, inventory control, and customer analytics.
Continued Education: Workshops, webinars, and annual franchisee conferences to share insights, new offerings, and growth strategies.
This structured training ensures every franchise owner—regardless of previous retail experience—can confidently manage daily operations and scale efficiently.
The ideal ExtraMile Convenience Store franchisee is a motivated, business-minded individual or investor who values operational excellence, brand consistency, and long-term growth. Since ExtraMile operates at the intersection of fuel retail and convenience shopping, successful franchise owners typically combine strategic thinking with hands-on leadership and a genuine passion for customer service.
Key Qualities of an Ideal Franchisee:
Business & Management Experience: While direct retail experience is an advantage, ExtraMile welcomes franchisees from diverse professional backgrounds—especially those with experience in multi-unit management, operations, or customer-facing industries such as hospitality, retail, or foodservice.
Strong Leadership Skills: The ability to recruit, train, and motivate employees is critical. Franchisees should be prepared to lead by example and uphold the brand’s standards of cleanliness, efficiency, and customer satisfaction.
Commitment to Quality & Brand Integrity: ExtraMile maintains strict quality and service standards under the Chevron partnership. Ideal candidates should be dedicated to preserving the brand’s image and consistently delivering a best-in-class customer experience.
Financial Capability: Franchisees should have sufficient liquidity and net worth to meet the investment requirements—typically a minimum liquid capital of $500,000 and overall investment capacity between $2 million and $5 million.
Operational Involvement: ExtraMile encourages owner-operators or hands-on investors who are actively engaged in their business, monitoring performance, ensuring compliance, and optimizing local marketing.
Growth Mindset: Many ExtraMile franchisees begin with a single store but expand to multi-unit operations as they gain experience and see the brand’s profitability potential.
Ideal Locations & Market Focus:
ExtraMile franchisees are best positioned in high-traffic urban, suburban, or interstate areas—particularly near major commuter routes, residential neighborhoods, and business districts. Chevron’s real estate team assists in identifying prime sites to ensure maximum exposure and profitability.
In summary, the best ExtraMile franchise owners are disciplined entrepreneurs who appreciate the value of operating under a trusted national brand. They are community-driven, customer-focused, and financially prepared to manage a thriving, recession-resistant business that delivers daily value and long-term success.
| Investment Component | Estimated Cost (USD) |
|---|---|
| Total Investment Range | $2,000,000 – $5,000,000 |
| Minimum Liquid Capital Required | $500,000+ |
| Franchise Fee | $35,000 – $75,000 |
| Royalty Fee | 5% of gross sales |
| Marketing Fee | 2% of gross sales |
| Average Store Size | 2,400 – 3,000 sq. ft. |
| Working Capital Requirement | $100,000 – $250,000 |
| Expected ROI | 15% – 25% annually (depending on location & volume) |
| Estimated Break-Even Period | 2 – 4 years |
| Franchise Units (2025) | 1,000+ operating locations |
Revenue Streams:
Fuel sales (Chevron/Texaco branded)
Convenience retail products
Fresh food and beverage programs
Branded coffee and snack offerings
Car wash and value-added services
ExtraMile’s strong financial model allows franchise owners to benefit from both high-margin retail sales and steady fuel revenue, making it a well-balanced investment opportunity in the convenience retailing space.
