2016
35
$150,000
$30,000
$350,000
No
Half Baked Goodness is not just another bakery—it’s a celebration of creativity, craftsmanship, and comfort food made with passion. As a rising name in America’s gourmet dessert and bakery sector, Half Baked Goodness has built a loyal following with its signature cookies, brownies, cakes, and pastries that blend nostalgic flavors with a modern twist. Known for its fresh-baked aroma, cozy interiors, and commitment to quality ingredients, the brand has transformed the classic neighborhood bakery into a thriving franchise model designed for today’s food-loving consumers.
The concept was created around a simple yet powerful idea: desserts should taste as if they were made in your own kitchen—but better. From the first bite to the last crumb, Half Baked Goodness delivers indulgence and comfort that keeps customers coming back. With strong community ties, efficient operations, and scalable store formats, this brand has quickly become one of the most attractive bakery franchise opportunities across the USA.
Whether located in bustling downtowns, suburban centers, or college towns, Half Baked Goodness shops radiate warmth, sweetness, and success.
Why Invest in the Half Baked Goodness Franchise?
Investing in Half Baked Goodness means joining a proven, fast-growing bakery brand with a clear business model and a supportive franchise system. The U.S. bakery industry is currently valued at over $17 billion and continues to rise as Americans seek high-quality desserts, coffee pairings, and grab-and-go indulgence. Half Baked Goodness stands out by combining the artisanal charm of small-batch baking with the efficiency of modern franchise systems.
Top Reasons to Invest:
Proven Bakery Concept: Built around high-margin products and repeat customers.
Strong Brand Identity: Distinct, warm, and Instagram-worthy design and product presentation.
Flexible Store Formats: Options for cafés, kiosks, or takeout-focused stores based on territory size and investment level.
Operational Simplicity: Streamlined menu, easy supply chain, and minimal food waste.
Growing Customer Base: Dessert lovers of all ages, from students to families and professionals.
Marketing Strength: Professionally designed campaigns, seasonal promotions, and local community partnerships.
Established: 2016
Founder: Sarah Collins
Headquarters: Portland, Oregon
Franchise Units: 35+ across the USA (as of 2025)
Industry Category: Bakery & Café Franchise
Half Baked Goodness was founded by pastry chef Sarah Collins, who started her journey by baking small batches of cookies and brownies for local farmers’ markets. Her passion for quality ingredients and homestyle desserts soon caught attention, and by 2018, she opened the first flagship store in downtown Portland.
As the word spread, demand for franchise opportunities followed. With the help of a dedicated team, Sarah expanded the brand into multiple states including Washington, California, Texas, and Florida. The company’s focus on handcrafted recipes, seasonal specials, and a welcoming atmosphere quickly positioned it among the top emerging bakery franchises in the U.S.
Today, Half Baked Goodness is known for its signature cookie sandwiches, gooey brownies, artisanal breads, and specialty coffee pairings, making it a go-to destination for both dessert enthusiasts and everyday café visitors.
Half Baked Goodness provides a comprehensive training and support system that ensures every franchisee starts strong and stays successful. The brand believes that its growth depends on franchisee success, and therefore provides hands-on assistance at every step.
Pre-Launch Support:
Location analysis and site selection assistance.
Store design and layout planning.
Guidance on equipment procurement and vendor partnerships.
Pre-opening marketing and social media strategy.
Initial Training Program:
2–3 weeks of in-store and classroom training at corporate headquarters.
Product preparation, customer service, and daily operations training.
POS system usage, financial reporting, and inventory management.
Ongoing Support:
Continuous marketing campaigns and seasonal promotions.
Regular business reviews and performance insights.
Access to a franchisee portal with manuals, recipes, and operational updates.
Field visits and mentorship from the corporate support team.
Marketing & Brand Support:
Professionally designed advertising materials.
Local launch campaigns and community event support.
Social media templates and influencer collaboration guidance.
From your grand opening day to long-term operations, Half Baked Goodness ensures every franchise owner feels supported and confident.
Half Baked Goodness seeks passionate, motivated, and community-driven entrepreneurs who share the brand’s love for delicious desserts and genuine hospitality.
Ideal Candidates Include:
Food Lovers & Bakers: Individuals who appreciate the craft of baking and the joy it brings to others.
First-Time Entrepreneurs: Those seeking a proven system with strong support and low entry barriers.
Multi-Unit Investors: Experienced operators looking to diversify with a fast-growing bakery brand.
Local Community Leaders: Entrepreneurs who enjoy connecting with people and building relationships in their neighborhoods.
Preferred Qualities:
Strong work ethic and hands-on involvement during the initial phase.
Minimum liquid capital of $75,000 and net worth of $250,000+.
Passion for customer service and brand integrity.
Willingness to follow proven systems and maintain quality standards.
Ideal territories include urban downtowns, college towns, suburban retail centers, and high-footfall plazas.
Total Investment Required: $150,000 – $350,000
Minimum Investment Required: $75,000
Franchise Fee: $30,000
Royalty Fee: 6% of gross sales
Marketing Fee: 2% of gross sales (national + local fund)
Working Capital: Approx. $20,000 – $40,000
Expected ROI: 25–30% annually (average)
Break-Even Time: 12–18 months (depending on location and size)
Average Revenue: $400,000 – $750,000 annually (based on current units)
Revenue Streams Include:
In-store retail sales (cookies, cakes, brownies, breads)
Custom cakes and catering orders
Online and delivery sales through third-party apps
Merchandise and gift boxes
With its affordable entry cost, consistent profitability, and strong repeat customer base, Half Baked Goodness is an ideal investment for anyone looking to join a feel-good, growth-oriented franchise in the U.S. bakery industry.
