2014
20
$75,000
$25,000
$200,000
No
FIRE Fitness Camp is one of America’s most innovative fitness franchise concepts, transforming the traditional gym experience into a high-energy, results-driven fitness community. Known for its motivating boot camp-style workouts, FIRE Fitness Camp combines cutting-edge training programs, passionate coaching, and a powerful brand culture that ignites transformation in both members and franchise owners.
Founded on the principles of accountability, community, and results, FIRE Fitness Camp stands out in the booming fitness and wellness industry by offering 30-minute high-intensity workouts designed to burn fat, build strength, and inspire lasting lifestyle change. Each location operates with a mission to empower members to become the best version of themselves—physically and mentally.
With fitness now being a multi-billion-dollar industry in the USA and consumer demand for group training and boutique fitness experiences at an all-time high, FIRE Fitness Camp is positioned as one of the fastest-growing and most accessible fitness franchises for passionate entrepreneurs looking to make an impact.
Why Invest in this Franchise?
Investing in a FIRE Fitness Camp franchise offers the opportunity to join a proven system that blends profitability with purpose. Unlike traditional gyms that require massive square footage and equipment investments, FIRE Fitness Camp operates on a lean, efficient business model with smaller facilities, lower overhead, and high member retention.
Each camp leverages a well-defined operational playbook, proprietary fitness programs, and ongoing marketing support that drives growth. The brand’s “FIRE Family” culture creates strong community ties, leading to consistent member referrals and recurring revenue.
With the growing consumer shift toward personalized group training and accountability-based fitness, FIRE Fitness Camp provides franchisees a chance to enter a booming market with a concept built on results, motivation, and sustainable growth.
FIRE Fitness Camp was founded in 2014 by Matt Pribonic, a passionate fitness professional and entrepreneur based in Wisconsin. Matt’s vision was to build a results-driven fitness community that broke away from the typical “gym membership” model—focusing instead on accountability, energy, and measurable transformation. What started as a single camp in Wisconsin quickly ignited into a powerful fitness movement known for its motivating environment and life-changing results.
Over the years, FIRE Fitness Camp has evolved into a recognized boutique fitness franchise brand that blends high-intensity interval training (HIIT) with a structured coaching system and community-focused culture. Its name—FIRE—stands for Focus, Intensity, Resistance, and Enthusiasm, the four pillars that define both the workouts and the company’s philosophy.
The brand’s explosive growth began when members began sharing their success stories and bringing friends and family to classes, fueling organic expansion across multiple states. By maintaining smaller group sizes, top-tier coaching, and personalized accountability programs, FIRE Fitness Camp ensures that every member receives the motivation and structure needed to achieve real results.
Headquartered in Wisconsin, FIRE Fitness Camp operates in the Health, Wellness & Fitness Franchise category and has built a strong national reputation for its innovative training model, affordable franchise investment, and supportive ownership culture. With more than 20+ operating units and several more in development, the brand continues to expand throughout the Midwest and Southern USA, offering a proven system that empowers entrepreneurs to own a business with purpose and profitability.
FIRE Fitness Camp remains independently owned and driven by its founding mission: to ignite personal transformation—both for members who seek to improve their fitness and for franchise owners who aspire to build impactful local businesses.
FIRE Fitness Camp’s franchise support system is designed to set owners up for long-term success from day one. Franchisees receive comprehensive pre-launch, operational, and ongoing support covering every aspect of business development, operations, and marketing.
Pre-Launch Support:
Guidance with site selection and lease negotiation
Assistance with studio design, equipment layout, and setup
Vendor partnerships and discounted purchasing programs
Initial marketing plan and pre-sale campaign support
Training Programs:
Intensive initial franchisee training at FIRE Fitness Camp headquarters
On-site staff training and systems implementation
Access to digital learning modules, operations manuals, and best practices
Marketing & Growth Support:
Proven digital marketing campaigns for local lead generation
Brand-approved content, graphics, and social media templates
Reputation management and local PR guidance
Access to centralized CRM and referral systems for retention and upselling
Ongoing Support:
Continued coaching and business development sessions
Regular webinars, regional meetings, and annual conferences
Access to an active community of franchisees for idea sharing and collaboration
FIRE Fitness Camp is best suited for driven, community-minded entrepreneurs who are passionate about health, fitness, and helping others succeed. You don’t need prior fitness experience—just strong leadership, a positive mindset, and a commitment to growing a people-first business.
Ideal candidates typically possess:
A background in business management, marketing, or customer service
Strong communication and motivational skills
The ability to lead and inspire teams and members
Financial readiness to invest in and operate a franchise location
Desire to become a local leader in the health and wellness community
FIRE Fitness Camp is ideal for those who thrive in high-energy environments and want to own a purpose-driven business that changes lives while delivering steady income potential.
| Investment Category | Estimated Cost (USD) |
|---|---|
| Total Investment Range | $75,000 – $200,000 |
| Minimum Liquid Capital Required | $50,000 |
| Franchise Fee | $25,000 |
| Royalty Fee | 6% of gross sales |
| Marketing/Brand Fund Contribution | 2% of gross sales |
| Equipment & Buildout Cost | $30,000 – $80,000 |
| Working Capital (First 3–6 Months) | $20,000 – $40,000 |
| Average Size of Facility | 2,000 – 3,500 sq. ft. |
| Average Monthly Members | 200 – 400+ |
| Expected ROI Period | 18 – 36 months |
| Average Revenue Streams | Memberships, Merchandise, Personal Training, Supplements |
FIRE Fitness Camp’s low overhead model and scalable structure make it one of the most affordable fitness franchises in the U.S. market. With its proven training system and strong retention rates, franchise owners can achieve a solid return on investment while positively impacting their communities.
