1992
20
$150,000
$35,000
$350,000
No
Firespring is a full-service marketing, printing, and creative services franchise that empowers small to medium-sized businesses and nonprofits to grow through powerful branding, design, and technology solutions. As one of the most respected names in marketing communications in the United States, Firespring has built its reputation by blending traditional printing expertise with cutting-edge digital marketing strategies. The franchise offers an all-in-one platform where clients can access website development, design services, social media marketing, direct mail, signage, promotional materials, and more — all under one trusted brand.
With its proven systems, culture of innovation, and customer-first approach, Firespring has evolved into one of America’s most trusted providers of marketing and communication solutions. The franchise combines creativity, technology, and community impact — offering franchisees a chance to own a purpose-driven business with strong recurring revenue potential.
Why Invest in this Franchise?
Investing in a Firespring franchise means becoming part of a mission-driven brand that goes beyond profits. Firespring stands out as a Certified B Corporation, committed to doing good while doing business — a distinction that resonates deeply with modern consumers and businesses alike.
As a franchisee, you’ll be tapping into the multi-billion-dollar marketing, print, and digital services industry, supported by Firespring’s reputation for excellence and innovation. The franchise’s diversified service portfolio ensures stability, with multiple revenue streams including web development, creative design, branding, signage, and promotional printing.
Firespring’s unique mix of digital technology, creative expertise, and business consulting gives franchisees a competitive edge over traditional print shops or ad agencies. Whether you are expanding an existing marketing firm or starting fresh, the Firespring model is designed to help you scale efficiently and profitably.
Key reasons to invest include:
Proven, scalable business model with high client retention.
Recurring revenue streams from ongoing marketing contracts.
Strong community engagement and social responsibility mission.
Robust franchise training and continuous innovation.
Backing of a brand with national recognition and a growing network.
Firespring was founded in 1992 by Jay Wilkinson in Lincoln, Nebraska, originally as a small print and design firm focused on serving local businesses and nonprofits. Over the next three decades, the company transformed into one of the most innovative marketing and communications brands in the United States, offering an integrated suite of printing, creative, and digital marketing solutions under one roof.
The turning point for Firespring came when the brand embraced technology and began combining web development, design, printing, and branding into a cohesive, full-service experience for clients. This strategic evolution helped Firespring build a solid reputation among small and medium-sized enterprises, educational institutions, and nonprofit organizations that needed both affordability and quality.
In 2014, Firespring made history as Nebraska’s first Certified B Corporation, demonstrating its long-term commitment to using business as a force for good. The company’s “people, planet, and purpose” philosophy continues to influence every decision, setting Firespring apart from traditional marketing and print franchises.
Today, Firespring operates over 20 franchise and company-owned units across the USA, with an expanding footprint in major markets such as Texas, Colorado, Arizona, Illinois, and Florida. Each location provides tailored creative and marketing support to local businesses, leveraging Firespring’s national systems, centralized technology, and world-class design resources.
The franchise operates within the Advertising & Marketing Services industry — one of the fastest-growing segments in the U.S. economy. Firespring’s hybrid model allows franchisees to serve both digital marketing clients and traditional print customers, ensuring multiple revenue streams and consistent cash flow.
From its humble beginnings in Lincoln to becoming a nationally recognized brand with a purpose-driven culture, Firespring’s journey represents innovation, adaptability, and a deep-rooted belief in community impact — making it an ideal choice for entrepreneurs looking to build a business that makes a difference while achieving lasting profitability.
Firespring provides a comprehensive franchise training and support system designed to help franchisees launch successfully and operate confidently.
Pre-Launch Support:
Assistance with site selection and setup of printing/creative space.
Guidance on business planning, budgeting, and marketing launch campaigns.
Access to Firespring’s technology infrastructure and creative suite setup.
Initial Training:
Franchisees attend an intensive training program covering:
Brand and culture immersion.
Operations management and client onboarding.
Digital marketing tools, web design systems, and printing processes.
Financial management, quoting systems, and CRM operations.
Ongoing Support:
Continuous access to Firespring’s central creative and technical teams.
Regular webinars and workshops on new marketing trends.
Marketing collateral, campaign templates, and promotional support.
Dedicated franchise support manager for day-to-day assistance.
National marketing initiatives to drive brand awareness and lead generation.
With Firespring, you’re never alone — franchisees benefit from a collaborative community of peers and experts who are deeply invested in each other’s success.
The ideal Firespring franchisee is a passionate entrepreneur with a vision for helping businesses grow through creative marketing and technology. Experience in marketing, sales, business management, or B2B services is advantageous but not mandatory — what matters most is leadership, ambition, and a commitment to excellence.
Ideal traits include:
Strong communication and relationship-building skills.
Entrepreneurial mindset with a customer-first attitude.
Passion for marketing, creativity, and technology.
Ability to lead a small team of designers, marketers, and account managers.
Desire to make a positive social and community impact.
This franchise is perfect for professionals transitioning from corporate roles, marketing consultants looking to expand, or entrepreneurs who want to own a purpose-driven business in a dynamic, growing industry.
Preferred territories include urban and suburban areas with a thriving business community, such as Dallas, Atlanta, Chicago, Phoenix, and Denver — but Firespring offers nationwide opportunities.
| Investment Breakdown | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $150,000 – $350,000 |
| Minimum Liquid Capital | $75,000 |
| Franchise Fee | $35,000 – $45,000 |
| Royalty Fee | 6% of gross sales |
| Marketing/Brand Fund Fee | 2% of gross sales |
| Working Capital Requirement | $20,000 – $50,000 |
| Infrastructure & Equipment | $60,000 – $120,000 |
| Local Marketing Budget (Pre-launch) | $10,000 – $25,000 |
| Expected ROI | 25% – 35% annually after maturity |
| Average Break-even Time | 12 – 18 months |
| Revenue Streams | Website development, branding, digital marketing, printing, signage, promotional products, design services |
Firespring’s business model is designed for long-term scalability. With multiple recurring income sources and a high client retention rate, franchisees enjoy stable, predictable growth and the satisfaction of helping local businesses thrive.
