2013
15
$250,000
$35,000
$450,000
No
Fish-O-Licious is redefining fast-casual seafood dining in America with a concept that’s both flavorful and profitable. Known for its freshly prepared grilled and fried seafood dishes served in a modern, casual setting, Fish-O-Licious has quickly become a go-to destination for seafood lovers who want quality meals without long waits or high prices.
The brand focuses on freshness, authenticity, and convenience—offering everything from grilled fish platters and shrimp tacos to seafood salads and rice bowls, made-to-order with signature seasonings and house-made sauces. Fish-O-Licious blends the comfort of traditional seafood favorites with a modern, fast-casual approach that appeals to today’s busy, health-conscious consumers.
As dining trends continue to shift toward fresh, high-protein, and customizable menu options, Fish-O-Licious stands out as one of the fastest-growing concepts in the seafood restaurant category. Franchisees benefit from a well-loved brand name, a scalable business model, and a customer base that keeps coming back for the taste and value the brand delivers.
Why Invest in This Franchise?
Investing in a Fish-O-Licious franchise means joining a proven and growing brand that bridges the gap between premium seafood dining and fast-casual convenience. Here’s why this opportunity stands out:
High-Demand Market: The U.S. seafood industry exceeds $100 billion annually, with consumers actively seeking healthier, fresher dining options.
Unique Concept: Fish-O-Licious combines the taste of a full-service seafood restaurant with the speed and simplicity of a quick-service model.
Strong Unit Economics: Efficient operations, limited waste, and high-margin menu items make this franchise a financially sound choice.
Proven Brand Recognition: With years of operational success and a loyal customer base, Fish-O-Licious continues to expand across key U.S. markets.
Comprehensive Support System: Franchisees receive unmatched guidance from site selection to grand opening and beyond.
Fish-O-Licious was established in 2013 in California, founded by a team of seafood enthusiasts and seasoned restaurateurs passionate about bringing high-quality seafood to the masses. The first location quickly gained attention for its flavorful dishes and efficient service, leading to strong local demand and steady expansion.
Today, Fish-O-Licious has over 15 franchise units operating across multiple states, with new territories available throughout the USA. The brand’s journey from a single family-run restaurant to a fast-growing franchise is a testament to its dedication to quality, operational efficiency, and strong community ties.
Owned and operated by a team with decades of combined experience in foodservice and franchise development, Fish-O-Licious continues to focus on innovation, customer satisfaction, and franchisee success.
Industry Category: Fast-Casual Dining / Seafood Restaurant
Headquarters: California, USA
Fish-O-Licious takes pride in ensuring that every franchise owner is fully equipped to succeed from day one. The company’s structured training and ongoing support program cover every aspect of operations:
Pre-Launch Support: Assistance with site selection, lease negotiation, store design, and construction management.
Initial Training: Comprehensive classroom and hands-on training covering operations, menu preparation, POS systems, staff management, and brand standards.
Operational Support: Guidance on staffing, inventory management, vendor relations, and quality control to ensure consistent customer experiences.
Marketing Support: Professional marketing materials, grand opening promotions, and ongoing national and local advertising campaigns to drive awareness and sales.
Technology Support: Access to advanced POS systems, CRM tools, and digital marketing integrations to streamline business operations.
Ongoing Assistance: Continuous field visits, performance reviews, menu innovation updates, and training refreshers to maintain profitability and operational excellence.
This structured support system allows new franchisees to operate confidently while building long-term success under a strong brand name.
Fish-O-Licious is seeking dedicated entrepreneurs who share a passion for great food and hospitality. The ideal franchise owner possesses the following qualities:
Background & Skills: Prior restaurant or foodservice experience is preferred but not mandatory; business or management experience is a plus.
Passion for Customer Service: A genuine commitment to providing excellent food and memorable guest experiences.
Financial Capability: Ability to invest in a growing franchise opportunity with sufficient working capital to support operations.
Hands-On Involvement: A desire to be actively involved in the day-to-day operations, ensuring quality and consistency.
Community Engagement: Willingness to become an active member of the local community, building lasting relationships that drive repeat business.
Fish-O-Licious appeals to both single-unit investors looking for a hands-on business and multi-unit developers interested in scaling quickly across prime territories.
| Investment Category | Estimated Cost (USD) |
|---|---|
| Total Investment Required | $250,000 – $450,000 |
| Minimum Investment | $250,000 |
| Franchise Fee | $35,000 |
| Royalty Fee | 5% of gross sales |
| Marketing Fee | 2% of gross sales |
| Average Unit Size | 1,200 – 2,000 sq. ft. |
| Infrastructure & Equipment | $120,000 – $180,000 |
| Working Capital | $40,000 – $60,000 |
| Expected ROI | 20% – 25% |
| Break-Even Timeline | 12 – 24 months |
| Potential Revenue Streams | Dine-in, takeout, catering, online delivery, and local partnerships |
Fish-O-Licious offers a strong return on investment through efficient operations, repeat customer traffic, and an adaptable menu suited for dine-in and digital platforms alike.
