Established
1991
Franchise Units
20
Minimum Investment
$1,500,000
Franchise Fee
$50,000
Total Investment Range
$2,500,000
Home Based
No
Description
Oggi’s Sports Brewhouse Pizza is a full-service sports restaurant concept that blends handcrafted pizza, house-brewed and curated craft beer, and an energetic game-day atmosphere into one compelling dining experience. Built for high traffic, long dwell times, and repeat local loyalty, Oggi’s occupies a sweet spot between casual dining and sports entertainment—making it a powerful brand in the competitive U.S. restaurant landscape.
The concept is designed to be a neighborhood destination: a place where families gather for dinner, friends meet for happy hour, and sports fans settle in for big games. With a menu anchored by award-winning pizzas, shareable appetizers, burgers, wings, and a robust beer program, Oggi’s captures multiple dayparts and occasions. The brand’s polished yet relaxed environment, large-format screens, and community-focused positioning allow franchisees to drive consistent foot traffic beyond peak sports seasons.
For investors seeking a proven, experiential restaurant franchise with strong brand recognition in select U.S. markets, Oggi’s Sports Brewhouse Pizza offers a compelling blend of food quality, bar margins, and entertainment appeal.
Why Invest in This Franchise?
Balanced Food & Beverage Economics
Oggi’s benefits from the combined margins of pizza and alcohol sales. Pizza offers strong food cost control, while beer and bar beverages provide higher-margin revenue streams that stabilize overall unit economics.
Sports-Driven Traffic & Longer Guest Stays
The sports brewhouse model encourages guests to stay longer, order more, and return frequently—especially during live sports, tournaments, and local team seasons.
Broad Customer Appeal
Unlike traditional bars, Oggi’s is family-friendly during daytime and early evening hours, expanding the customer base while still capturing late-night and weekend sports crowds.
Established Brand with Regional Loyalty
With roots in the Western U.S., Oggi’s has built a loyal following and brand credibility, giving new franchisees a recognized name rather than a startup concept.
Scalable Full-Service Model
The restaurant layout, menu systems, and operating playbook are built to scale across suburban and urban markets with favorable demographics.
Background
Established Year: 1991
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Founders: Founded by restaurateurs with a vision to combine great pizza, craft beer, and sports entertainment under one roof
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Industry Category: Casual Dining / Sports Bar / Pizza & Craft Beer
Oggi’s Sports Brewhouse Pizza began as a single restaurant concept focused on high-quality pizza and freshly brewed beer. Over the years, the brand refined its menu, enhanced its sports-centric ambiance, and expanded into a recognizable sports brewhouse format. The concept evolved alongside the rise of craft beer culture and experiential dining, positioning Oggi’s as more than just a pizza restaurant—it became a social hub.
Today, Oggi’s operates a mix of corporate and franchised locations across the United States, primarily concentrated in California and surrounding regions. Franchise Active Units: Approximately 20+ locations system-wide, including both company-owned and franchised restaurants. The brand continues to pursue strategic expansion in sports-loving, family-oriented U.S. markets.
Support Training
Pre-Launch Support
Franchisees receive assistance with site selection, lease review guidance, restaurant layout planning, and construction coordination. The franchisor helps ensure the space aligns with brand standards and operational flow.
Comprehensive Training Program
Training typically includes several weeks of classroom instruction and hands-on experience at a certified training restaurant. Franchisees and key managers are trained in kitchen operations, bar management, food safety, staffing, inventory control, and guest service standards.
Operational Systems & Playbooks
Oggi’s provides standardized recipes, portion controls, vendor specifications, POS integration, and operational manuals to ensure consistency across locations.
Marketing & Brand Support
Franchisees benefit from national and regional marketing strategies, digital branding guidance, local store marketing playbooks, and promotional calendars tied to sports seasons and events.
Ongoing Support
After opening, franchise owners receive continuous field support, performance reviews, menu innovation updates, and access to operational advisors to help improve profitability and efficiency.
Ideal Candidate
The ideal Oggi’s franchisee is a hands-on or semi-hands-on owner-operator with a passion for hospitality, food, and community engagement. Prior experience in restaurants, bars, or multi-unit retail is highly beneficial, though strong business acumen and leadership skills can substitute for direct industry experience.
Successful candidates typically:
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Enjoy managing teams and delivering memorable guest experiences
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Have the financial capacity to invest in a full-service restaurant
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Are comfortable operating in a fast-paced, people-driven environment
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Prefer territories with strong sports culture, family demographics, and evening/weekend traffic
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Are committed to brand standards, local marketing, and long-term growth
Multi-unit operators and experienced restaurateurs looking to diversify into a sports-driven concept are particularly well-suited for this franchise.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $1,500,000 – $2,500,000 |
| Minimum Liquid Capital | $600,000+ |
| Net Worth Requirement | $1.5 Million+ |
| Initial Franchise Fee | $50,000 (approx.) |
| Restaurant Build-Out & Infrastructure | $800,000 – $1,400,000 |
| Kitchen & Bar Equipment | $300,000 – $500,000 |
| Furniture, Fixtures & Décor (FF&E) | $150,000 – $300,000 |
| Technology & POS Systems | $25,000 – $50,000 |
| Initial Inventory (Food & Beverage) | $20,000 – $40,000 |
| Initial Marketing & Grand Opening | $25,000 – $50,000 |
| Working Capital (3–6 Months) | $150,000 – $300,000 |
| Royalty Fee | ~5%–6% of Gross Sales |
| Marketing / Brand Fund Fee | ~2%–3% of Gross Sales |
| Estimated Break-Even Period | 24 – 36 Months |
| Primary Revenue Streams | Dine-in food, bar & alcohol sales, takeout, catering, sports-event promotions |
Note: All financial figures are estimates and may vary based on location, restaurant size, construction costs, and local market conditions.
