2010
25
$350,000
$39,500
$550,000
No
Fitness 1440 is redefining the gym experience in America with its innovative “You Fit Here” concept — a fitness franchise built around community, technology, and results. Unlike traditional gyms that operate on fixed programs, Fitness 1440 empowers members and franchisees through a flexible and data-driven model that prioritizes engagement, personalized fitness plans, and a sense of belonging.
As one of the most forward-thinking fitness franchise brands in the USA, Fitness 1440 provides franchise owners with a proven system to build a thriving business in the ever-growing $30+ billion fitness industry. With advanced technology, personalized training programs, and an inclusive environment, the brand caters to everyone — from first-time gym-goers to seasoned athletes.
Fitness 1440 stands out because it’s not just about memberships — it’s about community impact. Every location is designed to become a neighborhood wellness hub, offering a combination of group training, personal coaching, nutritional support, and cutting-edge equipment — all backed by powerful brand marketing and franchisee support systems.
Why Invest in the Fitness 1440 Franchise?
Investing in a Fitness 1440 franchise means stepping into a future-proof business that blends profitability with purpose. The fitness industry continues to experience strong growth, driven by increasing health awareness and the demand for quality, affordable gym experiences. Fitness 1440 capitalizes on this trend with a scalable business model and adaptable layouts that work for both small-town and urban markets.
The franchise’s model is designed to create multiple revenue streams — including memberships, personal training, group fitness classes, retail products, and digital wellness offerings. Franchisees benefit from Fitness 1440’s strong brand recognition, national marketing power, and a team of experts dedicated to helping you succeed at every step.
With a focus on innovation, the brand leverages fitness technology and community-building strategies to maintain member engagement and retention — key factors in achieving steady revenue and long-term growth.
Established Year: 2010
Founder: Ken Phipps
Headquarters: Oregon, USA
Industry Category: Health, Fitness & Wellness
Franchise Units: 25+ and expanding across the USA
Fitness 1440 was founded in 2010 by Ken Phipps, a fitness industry professional with a vision to create a gym concept that truly puts the member experience at the center of everything. The brand’s name — Fitness 1440 — symbolizes the 1,440 minutes in a day, emphasizing the importance of making every minute count toward a healthier, more active lifestyle.
From the beginning, Fitness 1440 set out to be different from traditional gyms. Instead of just offering equipment and space, it developed a full-spectrum fitness ecosystem designed to engage, motivate, and transform members through data-driven programs, personal accountability, and community-driven energy.
Over the years, Fitness 1440 has grown into a recognized national franchise known for its modern design, affordable membership plans, and technology-based engagement systems. With its unique “You Fit Here” philosophy, the brand ensures that each location adapts to the local community — making members feel valued, included, and empowered.
The company’s expansion model focuses on sustainable growth and strong local ownership, allowing franchisees to maintain flexibility while leveraging corporate support and brand recognition. Fitness 1440’s business model performs well in a variety of markets — from suburban neighborhoods to bustling city centers — appealing to a wide demographic of fitness enthusiasts.
As part of the multi-billion-dollar U.S. health and wellness industry, Fitness 1440 continues to capture a growing share of the market by offering premium-quality facilities without the premium cost. Its focus on personalized member engagement, strong operational systems, and strategic marketing has helped the brand establish a loyal following across the country.
Today, Fitness 1440 stands as a proven franchise opportunity for entrepreneurs looking to enter the booming fitness industry with the backing of an established, trusted brand that blends innovation, technology, and community impact.
Fitness 1440 believes in setting every franchisee up for success from day one. The brand offers a comprehensive support program that covers all aspects of launching and managing a successful fitness center.
Pre-Launch Support:
Assistance with site selection and lease negotiation.
Facility design and layout planning tailored to your market.
Vendor and equipment procurement support.
Pre-opening marketing and local launch campaigns.
Training Program:
Initial franchisee training at headquarters covering operations, sales, management, and customer engagement.
On-site training during the grand opening to ensure a smooth start.
Ongoing education and access to the Fitness 1440 training portal for staff and managers.
Operational & Marketing Support:
Detailed operations manual and technology integration support.
National and regional marketing programs including social media, local SEO, and digital ad campaigns.
Member retention and loyalty program strategies.
Continuous support from field consultants and business coaches.
Ongoing Assistance:
Monthly performance reviews and growth insights.
Access to proprietary business analytics and CRM tools.
Guidance on new service rollouts, community events, and brand promotions.
The ideal Fitness 1440 franchise owner is passionate about health, wellness, and community engagement. While prior experience in the fitness or business sector is beneficial, it is not mandatory. The brand is looking for motivated individuals or investment groups who are committed to building long-term value through a proven franchise model.
Ideal candidates possess:
A passion for fitness and helping others achieve their goals.
Strong leadership and team management skills.
Ability to engage with local communities and drive membership growth.
Business or management background preferred.
Financial capability to meet investment requirements.
Commitment to maintaining brand standards and quality.
Fitness 1440 franchisees come from various backgrounds — entrepreneurs, corporate executives, personal trainers, and investors who recognize the potential of the wellness industry and want to own a meaningful business that makes a difference.
Preferred Locations:
Prime territories across the USA, including suburban areas, college towns, and mid-size cities with populations ranging from 50,000–250,000 residents.
| Category | Estimated Cost (USD) | Details / Notes |
|---|---|---|
| Total Investment Required | $350,000 – $550,000 | Includes all startup costs, build-out, and operational setup. |
| Minimum Investment Required | $350,000 | Ideal for smaller locations or entry-level markets. |
| Franchise Fee | $39,500 – $49,500 | One-time fee for brand licensing, training, and startup assistance. |
| Franchise Units (Current) | 25+ | Operating and expanding across multiple U.S. states. |
| Infrastructure / Build-Out Cost | $180,000 – $300,000 | Covers equipment, interior design, flooring, and branding elements. |
| Marketing & Grand Opening Budget | $15,000 – $25,000 | Includes digital ads, grand opening event, and local awareness campaigns. |
| Working Capital | $25,000 – $50,000 | Recommended reserve for initial months of operation. |
| Royalty Fee | 6% of Gross Revenue | Ongoing fee for continued support, training, and brand use. |
| National Marketing Fund Fee | 2% of Gross Revenue | Supports national advertising and brand growth campaigns. |
| Expected ROI (Return on Investment) | 25% – 35% annually | Based on average franchise performance and consistent member retention. |
| Break-Even Point | 18 – 24 months | Typical timeframe depending on market size and operations. |
| Potential Revenue Streams | Memberships, Personal Training, Group Classes, Retail, Supplements, Online Fitness Programs | Multiple income channels enhance profitability and scalability. |
