1992
100
$25,000
$7,500
$45,000
No
Flower Tent is one of America’s most beloved seasonal retail franchises, offering vibrant, locally sourced flowers and plants to communities each spring. Known for its iconic green-and-white tents that bloom across parking lots and shopping centers, Flower Tent has redefined the garden retail experience with a model that’s affordable, community-driven, and easy to operate.
Founded on the belief that fresh flowers bring joy and color to people’s lives, Flower Tent has built a reputation for quality, value, and convenience. Each pop-up location transforms into a bright oasis of seasonal beauty, attracting loyal customers year after year. With decades of success and proven operations, the Flower Tent franchise offers entrepreneurs an opportunity to step into a high-demand, low-overhead business model that thrives during the spring and early summer seasons.
Whether you’re seeking a flexible business with strong profit margins or a supplemental income opportunity, the Flower Tent franchise delivers a perfect blend of independence, scalability, and community engagement—all backed by one of the most recognized seasonal brands in the floral industry.
Why Invest in This Franchise?
Investing in a Flower Tent franchise means joining a brand with deep roots in the American retail landscape. The franchise appeals to entrepreneurs who want a proven, turnkey concept that operates during peak flower seasons, allowing flexibility and freedom throughout the rest of the year.
Here’s why Flower Tent stands out:
Proven Seasonal Model: Operate for approximately 10–12 weeks a year, generating impressive revenue with minimal year-round overhead.
Recognized Brand: Flower Tent has built a trusted name across multiple U.S. states, known for top-quality flowers, hanging baskets, and garden plants.
Simple Operations: No prior floral experience is needed. The system is designed for easy setup, daily operations, and tear-down.
Strong Supply Network: Benefit from a network of experienced growers and suppliers ensuring top-quality, fresh products.
Community Appeal: Customers love the convenience and charm of Flower Tent locations—creating repeat sales and word-of-mouth marketing.
Flexible Lifestyle: Perfect for individuals seeking a seasonal business that allows time for other ventures or extended family time during off months.
Flower Tent was founded in 1992 in Reading, Pennsylvania by Tom Hughes and Bill Levengood, two entrepreneurs who saw an opportunity to bring affordable, high-quality flowers directly to local communities during the spring season. What started as a single roadside flower tent quickly gained popularity for its convenience, vibrant product selection, and friendly neighborhood atmosphere.
By combining the freshness of local greenhouses with the accessibility of a pop-up retail format, Flower Tent carved out a unique niche in the floral and garden retail industry. Over the years, the business flourished—expanding from a small local operation into a well-structured franchise network with more than 100 locations across multiple states, including Pennsylvania, New York, New Jersey, Ohio, Maryland, and Delaware.
The company’s core philosophy has always been rooted in quality, community, and customer delight. Each tent is locally managed, ensuring that customers receive personalized service while benefiting from the strength of a nationally recognized brand. Flower Tent’s streamlined business model allows franchisees to operate during peak flower-selling seasons—typically from March to June—offering both financial potential and lifestyle flexibility.
As a leader in the seasonal retail and floral franchise category, Flower Tent stands out for its proven system, low initial investment, and rapid return on capital. Its continued growth and customer loyalty reflect the strength of its brand identity and its ability to adapt to local markets while maintaining consistent quality across the network.
The brand remains privately owned and continues to be guided by the same entrepreneurial spirit and community-focused vision that inspired its founders over three decades ago. Today, Flower Tent is a trusted name in American seasonal retail, recognized for turning parking lots into cheerful pop-up flower markets that signal the start of spring for thousands of loyal customers each year.
Flower Tent ensures every franchisee is fully equipped to succeed. The brand’s comprehensive support system covers every phase of business development—from setup to daily management.
Pre-Launch Support:
Assistance with site selection, lease negotiations, and setup logistics.
Access to approved suppliers for flowers, plants, and equipment.
Initial inventory guidance and ordering support.
Training Program:
Hands-on training at an existing Flower Tent location to learn operations, merchandising, and customer service best practices.
Instruction on sales techniques, pricing strategy, and seasonal management.
Comprehensive manuals and business guides provided for reference.
Operational Support:
Ongoing assistance with inventory management, staffing, and scheduling.
Regular updates on product trends and vendor relations.
Field support visits and continuous mentoring throughout the season.
Marketing Support:
Proven local advertising templates, social media campaigns, and promotional materials.
Guidance on grand opening marketing, local sponsorships, and customer loyalty programs.
Brand-wide digital exposure through the Flower Tent website and social media platforms.
With Flower Tent, you’re never alone—franchisees receive continued support every season to ensure successful setup, strong sales, and smooth closure at the end of each operating period.
The Flower Tent franchise is perfect for entrepreneurs who love community engagement, seasonal work, and outdoor retail operations. You don’t need floral expertise—just enthusiasm, attention to detail, and a willingness to learn.
Ideal Candidates:
Individuals seeking a seasonal, lifestyle-friendly business.
Investors looking for low-overhead, high-return opportunities.
People with sales, retail, or customer service backgrounds.
Local entrepreneurs who enjoy community interaction and event-style businesses.
Husband-and-wife teams or families seeking a collaborative venture.
Personal Traits:
Outgoing and customer-focused personality.
Strong organizational and leadership skills.
Ability to manage temporary staff and logistics.
Willingness to follow a proven system and brand standards.
Flower Tent also appeals to those transitioning from corporate careers or retirees seeking a part-time, high-reward business that fits their lifestyle.
| Financial Aspect | Estimated Amount (USD) | Description |
|---|---|---|
| Total Investment Required | $25,000 – $45,000 | Includes tent setup, equipment, inventory, and marketing. |
| Minimum Liquid Capital | $20,000 | Recommended for initial working capital and inventory. |
| Franchise Fee | $7,500 | One-time fee for brand license and training. |
| Ongoing Royalty Fee | 10% of gross sales | Covers brand support, marketing, and operations. |
| Marketing Fund Contribution | 1% – 2% | Contributes to regional and brand-level marketing. |
| Expected ROI | Within 1 season (typically 3 months) | High-margin seasonal business model. |
| Break-Even Point | 4–8 weeks of operation | Dependent on sales and weather conditions. |
| Potential Revenue | $75,000 – $150,000 per tent per season | Based on average franchise performance. |
| Franchise Units (Current) | 100+ | Operating across multiple U.S. states. |
