2016
3
$260,000
$35,000
$520,000
No
Fork & Salad is redefining the fast-casual dining experience with a mission to make healthy eating accessible, affordable, and sustainable for everyone. This innovative concept focuses on locally sourced produce, chef-inspired salads, sandwiches, and healthy bowls — all crafted fresh to order. With a modern approach to quick service, Fork & Salad bridges the gap between convenience and quality, offering a dining experience that appeals to health-conscious consumers and busy professionals alike.
The brand’s emphasis on transparency, community, and farm-to-table values has earned it a loyal following across the United States. As consumer demand for fresh, nutrient-rich meals continues to grow, Fork & Salad stands at the forefront of the booming healthy food franchise category. For aspiring entrepreneurs seeking a proven business model that combines purpose with profitability, this franchise offers a chance to make a real impact in their local community while tapping into a fast-expanding market segment.
The U.S. healthy fast-casual sector is one of the most promising and resilient categories in the food service industry. With consumers shifting toward clean eating and sustainability, Fork & Salad offers a powerful value proposition for both investors and customers.
Here’s why investing in a Fork & Salad franchise makes sense:
Booming Health & Wellness Industry: The global health food market is worth over $1 trillion and growing — making now the ideal time to invest.
Proven Business Model: Fork & Salad’s operational systems, supply chain partnerships, and scalable design make it easy to manage and expand.
Community-Driven Brand: The brand focuses on supporting local farmers, building strong community relationships, and reducing environmental impact.
Strong Unit Economics: With moderate start-up costs, a compact store footprint, and high average ticket size, franchisees enjoy healthy profit margins.
Comprehensive Support: Franchise partners receive extensive guidance from site selection to grand opening and beyond, ensuring long-term success.
Brand Name: Fork & Salad
Established Year: 2016
Founders: Jaron Blosser, Cody Christopher, and Travis Morrin
Headquarters: Maui, Hawaii, USA
Current Franchise Units: 3 (with continued expansion across the U.S.)
Industry: Fast-Casual Restaurant / Health & Wellness / Farm-to-Table Dining
Fork & Salad was founded in Kihei, Maui, with a simple yet powerful mission — to make farm-fresh, locally sourced food accessible to everyone at an affordable price. The three co-founders, who are accomplished chefs and restaurateurs, wanted to bridge the gap between healthy eating and convenience, creating a space where people could enjoy nutritious meals quickly without compromising on quality.
The concept took off rapidly in Hawaii, known for its agricultural richness and community-driven values. Fork & Salad’s menu, featuring fresh salads, sandwiches, soups, and smoothies, highlights ingredients from local farms and producers, supporting Hawaii’s agricultural ecosystem while promoting sustainability.
Following the success of their flagship location, the founders expanded the concept through franchising to bring their “Eat Local, Be Healthy” vision to communities across the mainland United States. The brand’s strong identity, transparent operations, and eco-friendly practices have positioned it as a leading name in the healthy fast-casual segment.
Today, Fork & Salad is recognized for combining culinary creativity with responsible business practices. It represents a new generation of restaurant franchises — one that values community, health, and environmental stewardship as much as profitability.
Fork & Salad offers an exceptionally comprehensive franchise support program designed to help every franchisee thrive. The team guides new partners through every phase of ownership, from pre-launch to daily operations.
Pre-Opening Support:
Real estate guidance and site selection assistance
Architectural design and layout support
Construction oversight and vendor coordination
Pre-opening marketing and PR campaigns to build awareness
Training Program:
Intensive multi-week training at the company’s headquarters and flagship stores
Hands-on operations, customer service, and food preparation training
Management training focused on leadership, hiring, and retention strategies
Operational Support:
Continuous field support and operational audits
Access to proprietary recipes, vendor networks, and POS systems
Ongoing product innovation and menu development
Marketing Support:
National brand campaigns and social media strategy
Local marketing templates and guidance for community engagement
Seasonal promotions, email marketing, and influencer partnerships
Fork & Salad’s franchise system is designed to empower owners with the knowledge, confidence, and resources needed to deliver a consistent, top-quality guest experience while maximizing profitability.
Fork & Salad is seeking passionate entrepreneurs who share the brand’s commitment to health, sustainability, and community. While restaurant experience is helpful, it’s not mandatory — what matters most is alignment with the brand’s mission and a desire to lead a purpose-driven business.
Ideal candidates include:
Multi-unit restaurant owners seeking to diversify into the health-food category
First-time business owners passionate about healthy living and hospitality
Investors with a background in food service, retail, or wellness
Community-focused individuals eager to promote local produce and sustainability
Personal Attributes:
Strong leadership and team management skills
Dedication to delivering high-quality guest experiences
Financial stability and the ability to meet investment requirements
Willingness to engage with local farmers and communities
Preferred Locations:
Fork & Salad is actively expanding across the United States, with high potential in urban centers, suburban communities, and college towns where demand for fast-casual healthy dining continues to surge.
| Category | Details |
|---|---|
| Franchise Fee | $35,000 |
| Total Investment Range | $260,000 – $520,000 |
| Minimum Liquid Capital Required | $150,000 – $200,000 |
| Net Worth Requirement | $350,000+ |
| Royalty Fee | 6% of gross sales |
| Marketing/Brand Fund | 2% of gross sales |
| Average Store Size | 1,800 – 2,200 sq. ft. |
| Initial Training Duration | 2–3 weeks (classroom + in-store) |
| Ongoing Support | Operations, marketing, technology, and product development |
| Franchise Term | 10 years (renewable) |
| Expected ROI (Return on Investment) | Typically within 2–3 years |
| Break-Even Period | 12–18 months (average) |
| Franchise Units (Current) | 3 operational units |
| Revenue Potential | Varies by location; strong margins from dine-in, delivery, and catering |
| Additional Revenue Streams | Online orders, meal prep, catering, and local partnerships |
| Working Capital Required | $25,000 – $50,000 (for initial operations and staffing) |
| Infrastructure & Build-Out Costs | $150,000 – $250,000 (depending on size and market) |
| Marketing Budget (Pre-Launch) | $10,000 – $20,000 for grand opening promotions |
Summary:
Fork & Salad offers a moderate investment opportunity with scalable potential in the booming health and wellness dining market. Its flexible footprint, efficient kitchen design, and focus on locally sourced ingredients allow franchisees to manage operational costs effectively while building a business that resonates with modern consumers seeking fresh, sustainable, and quick dining options.
