2017
1
$250,000
$35,000
$500,000
No
Saucy Asian is a bold, modern Asian fusion restaurant concept that brings together the vibrant flavors of Korea, Japan, and other Asian cuisines with a contemporary American twist. Known for its signature Korean BBQ bowls, bao buns, sushi burritos, and flavorful street food favorites, Saucy Asian has quickly built a reputation as a fresh, fast, and flavorful dining option that appeals to diverse audiences across the United States.
As consumer demand for fast-casual Asian dining continues to grow, Saucy Asian stands out with its chef-driven menu, Instagram-worthy branding, and trendy dining atmosphere. By blending authenticity with innovation, the franchise has established a strong position in the competitive restaurant industry, attracting both younger foodies and families seeking convenient, delicious meals. With a proven business model and scalable operations, Saucy Asian presents a lucrative franchise opportunity for entrepreneurs ready to invest in one of the fastest-growing food categories in the U.S. market.
High-Growth Industry: The U.S. Asian food industry is projected to grow steadily, fueled by increasing consumer demand for healthier, diverse, and flavor-packed options.
Proven Business Model: Saucy Asian has developed streamlined operations, efficient kitchen systems, and a strong supply chain to ensure consistent quality.
Unique Brand Identity: The bold branding, social-media-friendly presentation, and vibrant restaurant design make it stand out in a crowded market.
Broad Customer Appeal: Popular with millennials, Gen Z, and families, Saucy Asian attracts repeat customers through crave-worthy dishes.
Multiple Revenue Streams: Dine-in, takeout, delivery, catering, and third-party app partnerships provide franchisees with diverse income opportunities.
Established Year: Saucy Asian was founded in 2017 in San Francisco, California.
Founder: The brand was created by Chef Andrew Shinn, a Korean-American entrepreneur with a strong passion for blending authentic Korean flavors with contemporary American fast-casual dining. His vision was to create a restaurant where Asian cuisine could be experienced in a fun, bold, and modern way, appealing to a wide demographic.
Company History & Brand Journey:
Saucy Asian started as a trendy eatery in the heart of San Francisco’s Mission District, quickly gaining popularity for its flavorful Korean BBQ bowls, sushi burritos, bao buns, and innovative Asian street food items. The bold flavors, colorful presentation, and vibrant atmosphere resonated with younger food enthusiasts and families alike. Within a short period, Saucy Asian evolved from a local favorite into a franchise-ready brand. Its unique positioning—combining the demand for healthier, customizable, and globally inspired fast-casual food—helped it stand out in the competitive U.S. restaurant landscape.
Franchise Units (Current Number):
As of now, Saucy Asian operates 1 active restaurant unit in the U.S., with franchising opportunities available nationwide. The brand is in its early growth stage, offering investors the chance to get in on the ground floor of a concept with strong expansion potential.
Ownership: Saucy Asian is privately owned and operated by its founder and management team, who remain actively involved in day-to-day brand development and franchisee support.
Market Presence in USA:
Though still emerging, Saucy Asian has built strong recognition in California’s competitive dining scene. Its fresh take on Asian fusion gives it significant appeal in urban markets, college towns, high-foot traffic shopping centers, and suburban areas with growing demand for fast-casual, globally inspired cuisine.
Industry Category: Saucy Asian operates in the Food & Beverage – Asian Fusion / Fast-Casual Restaurant Industry, one of the fastest-growing sectors in the U.S. restaurant market.
Other Information:
Positioned as a social-media-friendly brand, Saucy Asian attracts younger generations who value presentation as much as taste.
The concept is designed for scalability, with a flexible store footprint suitable for both inline strip mall units and standalone restaurants.
Saucy Asian caters to multiple customer needs through dine-in, takeout, third-party delivery, and catering services, maximizing its revenue opportunities.
Saucy Asian provides franchisees with a comprehensive support system to ensure long-term success:
Pre-Launch Support: Guidance on site selection, lease negotiation, restaurant design, and setup.
Training Program: Hands-on training for franchise owners and staff covering kitchen operations, customer service, menu preparation, and business management.
Marketing Assistance: National and local marketing campaigns, social media strategies, grand opening promotions, and access to branded marketing materials.
Operational Support: Proven systems for inventory management, supply chain coordination, staffing strategies, and quality control.
Ongoing Support: Dedicated franchise consultant, periodic performance reviews, menu updates, seasonal product rollouts, and technology support for POS and delivery platforms.
Saucy Asian is best suited for passionate, business-minded entrepreneurs who are eager to build a thriving restaurant business:
Background: Experience in food service, retail, or hospitality is helpful but not mandatory. A strong business acumen and commitment to customer service are key.
Investment Capability: Must have the financial resources to meet franchise investment requirements, including working capital.
Passion for Food & Culture: Enthusiastic about Asian cuisine and committed to maintaining the brand’s high-quality standards.
Location Preference: Ideal for high-traffic urban centers, college towns, shopping districts, and suburban communities with strong dining demand.
| Financial Component | Estimated Cost (USD) | Details / Notes |
|---|---|---|
| Total Investment Required | $250,000 – $500,000 | Covers full setup, equipment, inventory, marketing, and working capital. |
| Minimum Investment | $250,000 | Entry-level capital required to qualify as a franchisee. |
| Franchise Fee | $35,000 | One-time fee granting rights to operate under the Saucy Asian brand. |
| Infrastructure / Build-Out | $150,000 – $300,000 | Restaurant construction, design, signage, furniture, fixtures, and kitchen equipment. |
| Marketing Budget | $10,000 – $25,000 | Grand opening campaigns, local advertising, and ongoing promotional efforts. |
| Working Capital | $30,000 – $50,000 | Recommended liquidity for operations during the initial months. |
| Royalty Fees | 6% of Gross Sales | Paid monthly to the franchisor for brand use and ongoing support. |
| Ad / Marketing Fund | 2% of Gross Sales | Contribution toward national and regional brand campaigns. |
| Expected ROI | 2 – 3 years | Depending on location, operations, and market demand. |
| Break-Even Time | 12 – 18 months | Average time to reach profitability. |
| Revenue Streams | Dine-in, Takeout, Delivery, Catering, Online Orders | Multiple channels enhance profit potential. |
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