Established
2019
Franchise Units
150
Minimum Investment
₹ 6,50,000
Franchise Fee
₹ 1,50,000
Total Investment Range
₹ 12,00,000
Home Based
No
Description
In India, tea isn't just a beverage; it’s a daily emotion, a morning ritual, and a social tradition woven into the fabric of everyday life. Operating squarely within this high-demand Quick Service Restaurant (QSR) sector, Amrut Chaha has carved out a distinct market position as one of India's most rapidly expanding authentic tea chains. Built around the concept of serving premium, aromatic jaggery-infused and traditional spiced teas at affordable price points, the brand bridges the gap between unorganized street-side tea stalls and premium, expensive cafes.
Amrut Chaha’s core value proposition lies in its unique taste profile, standardized brewing techniques, and strict quality control. By replacing excessive refined sugar with healthier options like organic jaggery in key signature offerings, the brand appeals directly to today's health-conscious consumers without sacrificing authentic taste.
For prospective business owners, Amrut Chaha offers an accessible entry point into the lucrative Indian Food & Beverage (F&B) industry. Built around low overhead costs, compact operational footprints, and high profit margins, this business model is designed to deliver rapid inventory turnover and consistent daily cash flow.
Background
Established Year: 2019
Founders & Leadership: Founded by Patkotwar and team in Nagpur, Maharashtra.
Company History & Journey: Starting as a single outlet serving traditional, authentic tea, Amrut Chaha quickly gained a loyal customer base due to its signature taste and hygienic preparation standards. Recognizing the massive scalability of a standardized tea model, the brand expanded across Maharashtra and neighboring states via franchising.
Franchise Active Units: 150+ operational outlets across India.
Industry Category: Food & Beverage (F&B) / Quick Service Restaurant (QSR) / Tea Chain.
Market Presence: Strong footprint across Tier-1, Tier-2, and Tier-3 cities in western and central India, with active expansion drives across North and South India.
Support Training
To ensure operational excellence across all units, the Amrut Chaha parent team provides end-to-end guidance to franchise partners:
Pre-Launch Site Selection & Store Layout: Assistance in evaluating potential retail spaces based on footfall density, visibility, and target demographics, complete with standardized floor plans and interior guidelines.
Equipment & Raw Material Supply: Supply of specialized commercial brewing equipment, branded paper cups, billing software, and standard tea premixes/spices to preserve taste consistency.
Academic & Kitchen Training: Comprehensive hands-on operational training for franchise owners and staff, covering brewing formulas, hygiene protocols, inventory control, and customer service standards.
Marketing & Promotional Support: Guidance on grand opening campaigns, local print advertising materials, promotional banners, offer strategies, and digital media creative support.
Ongoing Operational Assistance: Regular quality audits, menu updates, software updates, and ongoing supply chain support for daily inventory replenishment.
Ideal Candidate
Amrut Chaha looks for driven entrepreneurs who are passionate about customer service and hands-on business management.
Business & Professional Background: Prior experience in retail, sales, or hospitality is helpful, though first-time entrepreneurs are fully welcome due to the brand's simplified operational model.
Entrepreneurial Mindset: Dedication to active daily oversight, staff management, and maintaining strict food hygiene standards.
Investment Capability: Financial readiness to cover the initial setup, franchise fees, inventory, and a buffer for working capital.
Location Preference: Access to high-density footfall commercial locations—such as near transit hubs (bus stands, metro stations), college clusters, market lanes, office complexes, or commercial street corners.
Financial Detail
| Financial Parameter | Details / Estimates (INR) |
| Total Investment Required | ₹6.5 Lakhs – ₹12 Lakhs (varies by format/size) |
| Minimum Capital Required | ₹6.5 Lakhs |
| Franchise Fee (5-Year Tenure) | ₹1.5 Lakhs – ₹2.5 Lakhs + GST |
| Infrastructure / Outlet Setup Cost | ₹3.5 Lakhs – ₹6 Lakhs (interiors, counters, signage, seating) |
| Kitchen Equipment & POS Hardware | Included in standard setup package (~₹1.5 Lakhs – ₹2.5 Lakhs) |
| Initial Inventory & Raw Materials | ₹50,000 – ₹1.5 Lakhs |
| Marketing & Launch Budget | ₹30,000 – ₹50,000 |
| Working Capital Requirement | ₹50,000 – ₹1 Lakh |
| Royalty / Commission Fees | 0% – 2% monthly sales (or fixed margin-sharing model depending on location type) |
| Store Footprint Required | 100 sq. ft. – 300 sq. ft. |
| Expected Break-Even Period | 6 – 12 Months |
| Target ROI (Return on Investment) | 80% – 120% annually |
| Key Revenue Streams | Standard Tea, Jaggery Tea, Special Masala Tea, Coffee, Packaged Snacks, Biscuits, Bakery items, and Delivery App Orders (Swiggy/Zomato). |