Established
1986
Franchise Units
150
Minimum Investment
₹ 40,00,000
Franchise Fee
₹ 1,00,000
Total Investment Range
₹ 50,00,000
Home Based
No
Description
Atul Auto Limited is one of India’s most resilient and respected commercial vehicle manufacturers. From pioneered roots with the iconic "Chhakada" in rural Gujarat to today’s sleek, high-efficiency last-mile transport solutions, Atul Auto has carved an indelible market position. Operating in the booming three-wheeler segment—encompassing diesel, petrol, CNG, LPG, and cutting-edge Electric Vehicles (EVs)—the brand provides reliable passenger mobility and freight transport across rural, semi-urban, and metro regions. Partnering with Atul Auto offers an entry point into India’s expanding commercial mobility ecosystem, backed by decades of engineering expertise, strong customer trust, and a nationwide network.
Why Invest in this Franchise?
Diverse Product Range: Portfolio covers cargo haulers, passenger auto-rickshaws, and eco-friendly EVs.
In-House Vehicle Financing: In-house financing support via subsidiary Khushbu Auto Finance Limited (KAFL) eases retail customer purchases.
Rising EV Demand: Early access to next-gen electric three-wheeler technology tapping into green transport incentives.
Solid Brand Legacy: Over three decades of brand equity ensuring quick customer conversion and local reliability.
High ROI & Scalability: Steady revenue from vehicle sales, spare parts distribution, and mandatory servicing schedules.
Background
Established Year: 1986
Founders: Promoted by the Chandra family, originating from Jagjivanbhai Karsanbhai Chandra's vision.
Active Units: 150+ exclusive dealerships, 100+ sub-dealers, and 14 regional offices across India.
Industry Category: Automobile – Commercial 3-Wheelers & Electric Vehicles.
Brand Journey & Market Presence: Listed on the NSE and BSE, Atul Auto transitioned from a regional leader in Gujarat into a top-tier Indian OEM with global export footprints spanning Asia, Africa, and South America. Its primary manufacturing units in Rajkot and Ahmedabad power a diverse
Support Training
Pre-Launch Setup: Full assistance in showroom design, layout approval, workshop architectural planning, and 3S (Sales, Service, Spares) compliance.
Technical & Operational Training: Hands-on technical programs for mechanics, service technicians, and workshop managers regarding motor mechanics, EV diagnostics, and battery management systems.
Sales & Staff Coaching: Structured modules covering customer engagement, test-drive protocols, product features, and financing pitch scripts.
Marketing & Promotional Support: Co-op local marketing, point-of-sale materials, digital ad campaigns, launch events, and regional print collateral support.
Ongoing Operational Audits: Regular site visits from regional managers to streamline inventory control, warranty claims processing, and customer satisfaction index (CSI) scores.
Ideal Candidate
Business Background: Experience in automobile dealerships, transportation logistics, auto components, or industrial distribution is preferred.
Investment Capability: Strong financial backing to commit capital towards real estate, workshop tools, and inventory stock.
Location Preference: Prominent presence on high-visibility main roads, industrial zones, or auto-market hubs in Tier-2, Tier-3, or suburban Tier-1 cities.
Entrepreneurial Mindset: Hands-on operational involvement, customer-first attitude, and local network ties with commercial fleet operators and driver unions.
Financial Detail
| Financial Parameter | Details / Breakdown |
| Minimum Investment Required | ₹30.00 Lakhs |
| Total Investment Range | ₹40.00 Lakhs – ₹50.00 Lakhs |
| Franchise / Brand Fee | ₹1.00 Lakh – ₹2.00 Lakhs (or waived under OEM agreements) |
| Space & Infrastructure Cost | ₹10.00 Lakhs – ₹15.00 Lakhs (For 1,000 – 2,000 sq. ft. Showroom + Workshop) |
| Initial Working Capital & Inventory | ₹20.00 Lakhs – ₹30.00 Lakhs (Vehicle display stock & spare parts) |
| Marketing Budget | ₹1.00 Lakh – ₹2.00 Lakhs |
| Royalty Fees | 0% (Standard OEM dealership model based on vehicle margins) |
| Expected ROI | 30% – 40% annually |
| Break-Even Time | 12 – 24 Months |