Established
2015
Franchise Units
10
Minimum Investment
₹ 20,00,000
Franchise Fee
Inquire
Total Investment Range
₹ 22,00,000
Home Based
No
Description
Brandwala is a fast-growing, tech-enabled retail model in India's multi-brand offline fashion space. Operating as a 365-day discount retail chain, Brandwala bridges the gap between top-tier national and international apparel brands and value-conscious Indian consumers looking for authentic premium fashion at 30% to 80% off retail price.
The brand sources excess inventory, surplus stock-lots, and liquidation stock directly from major clothing manufacturers, brands, and top e-commerce platforms. By making genuine branded menswear, womenswear, kidswear, and footwear accessible across Tier-1, Tier-2, and Tier-3 cities, Brandwala gives local entrepreneurs a turnkey opportunity to tap into India's high-demand retail market.
Rather than relying on unbranded local apparel, Brandwala stores deliver an authentic department-store feel—complete with barcoded items, POS-enabled checkout, professional interior setups, and curated branded fashion.
Background
| Detail | Fact / Overview |
| Parent Company / Brand Name | Brandwala PVT LTD |
| Origin & Headquarters | Bhilwara, Rajasthan, India |
| Commenced Operations | 2015 |
| Franchise Launch Date | 2019 |
| Industry Category | Retail — Multi-Brand Discount Apparel & Footwear |
| Active Network Units | 10+ franchise outlets & 300+ stock procurement distributor networks across India |
| Core Product Lines | Branded Menswear (Formal/Casual), Womenswear, Kidswear, Footwear |
| Brand Vision | Establish 300+ tech-enabled retail footprints across Pan-India |
Company History & Brand Journey
Founded in Rajasthan's textile hub, Brandwala began as a major liquidator and stock-lot trading enterprise. Recognizing that Indian consumers outside metro hubs wanted authentic branded fashion at accessible price points, the founders transitioned the stockist network into a standardized, tech-enabled retail franchise format.
Brandwala has built a strong procurement pipeline connected directly with apparel factories, brand stockists, and e-commerce clearinghouses. This network allows them to deliver fresh, barcoded branded inventory to franchise outlets nationwide.
Support Training
Brandwala offers full-spectrum, end-to-end handholding to ensure store owners hit the ground running:
1. Pre-Launch & Site Selection
Location Feasibility Check: Site evaluation in commercial centers, high streets, or high-density residential areas.
Interior Layout & Fit-Out Assistance: Standardized 3D store layouts, wall racking, front fascia design, and internal promotional graphics.
POS & Software Setup: Installation of retail management software, barcode scanners, printer integrations, and CCTV layout guidance.
2. Training & Academic Support
Franchisee & Manager Orientation: Practical workshop training covering inventory control, margin calculations, and stock audits.
Sales Staff Training: Onboarding sessions for sales clerks on customer assistance, upselling techniques, billing, and stock display aesthetics.
Operations Manual: Detailed step-by-step operating manuals provided for daily store workflows.
3. Operational & Marketing Support
Inventory Supply Chain: Ongoing supply of authentic, barcoded stock-lots delivered right to your store.
Digital Marketing Collaterals: Localized social media creatives, digital ad campaigns, promotional canopy kits, leaflets, and grand opening templates.
Dedicated Franchise Coordinator: Assigned point of contact for day-to-day logistics, restocking queries, and operational troubleshooting.
Audits & Field Visits: Periodic stock audits and store visits to maintain quality control and sales consistency.
Ideal Candidate
Brandwala is designed for motivated entrepreneurs looking for a hands-on, high-margin retail business.
Business Background: Prior retail experience is helpful but not mandatory. Entrepreneurs, local business owners, or first-time investors looking to run a family business fit well.
Investment Capability: Able to secure an overall investment budget between ₹15 Lakhs and ₹25 Lakhs (for basic to moderate store formats).
Operational Passion: Active involvement in store leadership, staff management, and building customer rapport within the local community.
Property / Space Requirement:
Floor area of 800 sq. ft. to 1,500 sq. ft.
Ground-floor high-street shops, prominent commercial market areas, or high-density residential main roads with good visibility and foot traffic.
Staffing Setup: Willingness to hire 3–4 team members (1 Cashier, 2 Sales Executives, 1 Helper).
Financial Detail
| Financial Metric | Estimated Amount (INR) |
| Minimum Investment Starting Range | ₹10 Lakhs – ₹15 Lakhs (Micro/Basic Outlet) |
| Standard Single Unit Investment | ₹20 Lakhs – ₹22 Lakhs |
| Franchise / Brand Fee | ₹0 (Zero Fee in standard models) or Nominal ₹2 Lakhs |
| Initial Inventory / Stock Billing | Approx. ₹15 Lakhs (Included in Total Investment) |
| Furniture, Fixtures & Interior | Approx. ₹4 Lakhs (Depends on store footprint) |
| IT, POS Hardware & Software | Included in setup package |
| Marketing & Initial Promotion | Provided via brand kit (pamphlets, digital ads, launch collaterals) |
| Working Capital | ₹1 Lakh – ₹2 Lakhs (For initial operational cushion) |
| Royalty / Commission Fee | 0% (Franchisee retains retail sales margins) |
| Average Gross Margin | 40% – 50% |
| Expected ROI | Up to 40% annually |
| Break-Even / Payback Period | 12 – 18 Months |