Established
2011
Franchise Units
3
Minimum Investment
₹ 8,00,000
Franchise Fee
₹ 2,50,000
Total Investment Range
₹ 25,00,000
Home Based
No
Description
India’s coffee culture is undergoing a dramatic evolution. What was once predominantly a tea-drinking nation has transformed into one of the fastest-growing specialty coffee and café markets in South Asia. Fuelled by a rapidly growing youth demographic, rising disposable incomes, remote work culture, and an increasing appetite for global food experiences, cafes have become the preferred third space for socializing, working, and unwinding.
At the center of this shift is Coasters Coffee (also popular as Coaster, The Coffee Club), a homegrown F&B brand known for handcrafted beverages, delicious multi-cuisine bites, and an inviting, modern aesthetic. Coasters Coffee successfully bridges the gap between high-end specialty roasteries and affordable neighborhood hangouts. Rather than catering strictly to ultra-premium niches, the brand offers a polished café experience accessible to students, young professionals, families, and remote workers.
The Coasters Coffee business model revolves around high operational efficiency, high-margin beverage menus, lean staffing models, and diversified culinary offerings. By combining specialty espresso beverages with popular international fast-casual staples—including Italian, Mexican, Chinese, and Indian savory items—Coasters Coffee drives high store throughput across all hours of the day. For prospective investors and entrepreneurs, Coasters Coffee provides a scalable, turnkey franchise opportunity with multiple entry formats designed to suit diverse real estate profiles and investment capacities.
Background
Establishment Year: 2011 (Commenced F&B operations)
Franchising Launch Year: 2015
Industry Category: Food & Beverage / Café / Quick Service Restaurant (QSR)
Active Franchise Units: 3+ operating units (Expanding across Pan-India)
Ownership Structure: Privately Held Enterprise
Brand Origin & Expansion Target: Established out of Jodhpur, Rajasthan, with active expansion targeted across Rajasthan, Gujarat, Madhya Pradesh, and high-growth Tier-1 and Tier-2 cities nationwide.
Brand Journey & Heritage
Coasters Coffee was established in 2011 with a simple vision: to build a warm, vibrant café where patrons could enjoy authentic coffee flavors alongside delicious, high-quality international cuisine. Emerging as a beloved local hangout spot in Jodhpur, the brand established a loyal customer base by catering to the youth and working population with a blend of coffees, Italian, Mexican, and Asian fast-casual dishes.
After perfecting store workflows, recipe standardization, and kitchen economics, Coasters Coffee formally initiated its franchising program in 2015. Recognizing the nationwide boom in India's café culture, the franchisor developed flexible store formats—Single Unit, Multi-Unit, and Master Franchise options—allowing local partners to launch profitable café operations across commercial high streets, shopping malls, corporate parks, and educational hubs.
Support Training
Coasters Coffee equips its franchise partners with structured 360-degree support across pre-launch, operational, and ongoing growth phases:
1. Pre-Launch & Setup Support
Site Selection & Market Feasibility: Guidance on evaluating high-footfall locations, demographic alignment, pedestrian traffic, and commercial viability.
Architectural Layout & Design: Standardized floor plans, kitchen ergonomics, interior design guidelines, and exterior 3D branding layouts tailored to Kiosk, QSR, or Casual Dining formats.
Equipment Sourcing: Complete specifications and vendor networks for commercial espresso machines, grinders, refrigeration units, display counters, and POS hardware.
2. Operational & Barista Training
Barista & Culinary Training: Hands-on instruction in espresso extraction, milk texturing, latte art, beverage recipes, and multi-cuisine kitchen preparation.
Standard Operating Manuals: Comprehensive physical and digital operational guides detailing inventory management, food safety, hygiene protocols, waste reduction, and daily checklists.
Store Management Systems: Staff management techniques, order handling procedures, customer handling standards, and peak-hour management routines.
3. Supply Chain & Quality Control
Centralized Supply Network: Access to proprietary coffee bean blends, specialized sauces, seasonings, and branded packaging materials to preserve brand consistency.
Tech & POS Integration: Billing systems for automated order processing, inventory tracking, live sales reports, and stock alerts.
Quality Audits & Ongoing R&D: Periodic store audits, mystery shopping checks, and continuous recipe innovation by the central culinary team.
4. Marketing & Local Launch Support
Grand Opening Campaign: Marketing collateral, grand opening promotions, flyers, banners, and digital buzz strategies to drive launch week footfall.
Digital & Social Media Presence: Centralized social media branding, seasonal drink promotions, and local festival campaigns.
Aggregator Onboarding: Assistance with setting up online storefronts on major food delivery apps to ensure strong delivery revenue from day one.
Ideal Candidate
Coasters Coffee seeks enthusiastic franchise partners who are motivated to grow a vibrant hospitality brand in their market.
Target Investors: Aspiring entrepreneurs, existing F&B/retail operators, real estate owners looking to commercialize property, or multi-unit investors seeking entry into the café sector.
Business Acumen & Customer Focus: A strong customer-first mindset, basic financial literacy, team leadership skills, and a commitment to maintaining brand standards.
Investment Capability: Access to necessary unencumbered capital for initial franchise fees, interior setup, equipment, and working capital reserves.
Operational Commitment: Open to either hands-on owner-operator management or hands-off investment with a dedicated full-time store manager.
Preferred Store Locations: Commercial high streets, shopping centers, corporate tech hubs, university areas, transit stations, and high-density residential corridors.
Financial Detail
The Coasters Coffee franchise model features three distinct formats tailored to different property sizes and budget levels:
| Financial Component | Kiosk Format (Option A) | QSR Format (Option B) | Casual Dining Café / CDR (Option C) |
| Required Floor Area | 200 – 300 Sq. Ft. | 600 – 800 Sq. Ft. | 1,000 – 1,200 Sq. Ft. |
| Total Estimated Investment | ₹8 Lakhs – ₹9 Lakhs | ₹18 Lakhs – ₹19 Lakhs | ₹23 Lakhs – ₹25 Lakhs |
| Minimum Investment Required | ₹8 Lakhs | ₹18 Lakhs | ₹23 Lakhs |
| Franchise / Brand Fee | ₹2.5 Lakhs | ₹4.0 Lakhs | ₹5.0 Lakhs |
| Infrastructure & Fit-Out Cost | Included in total investment | Included in total investment | Included in total investment |
| Equipment & Furniture | Included in total investment | Included in total investment | Included in total investment |
| Marketing & Launch Collateral | Provided by franchisor; local activations borne by franchisee | Provided by franchisor; local activations borne by franchisee | Provided by franchisor; local activations borne by franchisee |
| Recommended Working Capital | ₹1.0 Lakh – ₹1.5 Lakhs | ₹1.5 Lakhs – ₹2.0 Lakhs | ₹2.0 Lakhs – ₹3.0 Lakhs |
| Expected Payback / Break-Even Time | ~24 Months (2.0 Years) | ~30 Months (2.5 Years) | ~30 Months (2.5 Years) |
| Anticipated Return on Investment (ROI) | 50% – 60% per annum | 50% – 60% per annum | 50% – 60% per annum |