Established
2017
Franchise Units
15
Minimum Investment
₹ 24,00,000
Franchise Fee
₹ 2,50,000
Total Investment Range
₹ 1,50,00,000
Home Based
No
Description
The Indian retail and grocery ecosystem is undergoing a massive paradigm shift. As consumer preferences pivot from chaotic local kirana shops to organized, clean, and digitized shopping environments, the demand for high-quality everyday retail formats has skyrocketed. Enter Fairway Supermarket, a rapidly growing and highly dynamic grocery and retail brand meticulously engineered to bridge the gap between traditional fusion retail and a modern, frictionless customer experience.
Operating under its parent company, Whiteville Retails Pvt. Ltd., Fairway Supermarket stands out as a consumer-centric powerhouse. The brand is built around a simple yet incredibly potent concept: offering daily essentials, organic foods, groceries, personal care products, kitchenware, and lifestyle items under one roof at deeply competitive, wholesale-beating prices. By prioritizing high fill rates, clean layouts, and value-for-money propositions, Fairway Supermarket captures the loyalty of India’s fast-expanding middle and upper-middle-income segments.
For entrepreneurs looking to carve out their market share in India's booming retail industry, a Fairway Supermarket franchise represents a highly lucrative, recession-proof business venture. Rather than adopting a rigid corporate hierarchy, the brand views its franchise network as a collective of equal stakeholders. By ensuring an optimized supply chain and robust margins, Fairway Supermarket delivers an incredible shopping experience to buyers and exceptional, sustainable financial returns to investors across India.
Background
Established Year: Founded in 2017 (with organized corporate franchising expansion scaling rapidly from 2022 onwards).
Founders & Corporate Parent: Owned and operated by Whiteville Retails Pvt. Ltd., backed by an expert panel of veteran consultants and retail industry pioneers with deep experience in major national hypermarkets.
Active Units: 15
Market Presence in India: Headquartered in Sector-63, Noida, Uttar Pradesh, Fairway Supermarket has scaled aggressively across high-street commercial hubs, IT/Tech parks, affluent residential neighborhoods, and premium gated communities throughout Pan-India.
Industry Category: Organized Food & Grocery Retail / FMCG Departmental Stores.
Support Training
Pre-Launch Support
Location Analysis & Real Estate Assistance: Deep demographic evaluation, footfall verification, and location layout vetting to ensure the store is positioned in a high-conversion area.
Civil Design & Store Layout Planning: The company delivers detailed interior blueprints, structural consulting, and visual merchandising guidelines to capture authentic aesthetics tailored to local consumer sensibilities.
Comprehensive Store Setup: Full execution of interior design according to corporate guidelines, including furniture, fixtures, lighting, main signage, and billing counter installations.
Operational Support
Procurement & Inventory Sourcing: Centralized procurement pipelines deliver direct product drop-shippings right to the store, completely removing the stress of managing local wholesale distributors.
Technology & POS Integration: Implementation of advanced cloud-based inventory, E-Billing, automated stock control, and warehouse software alongside stable, secure server integrations.
Staffing & Training Support
Hiring & Training Pipelines: Thorough recruitment screening and extensive training programs for store supervisors, cashiers, and inventory managers covering customer service, billing ethics, and stock management.
Salary and Labor Management Support: Operational guidance for human resources management aligned with regional regulatory guidelines.
Ideal Candidate
Fairway Supermarket values long-term corporate relationships over simple transactional licensing. The brand searches for driven professionals who meet the following criteria:
Financial Capability: Candidates must possess clean liquid capital starting from ₹25 Lakhs to ₹1.5 Crores+ (depending entirely on the targeted store size and chosen business model format).
Business Experience: While direct retail experience is highly valued, a solid background in business management, corporate leadership, hospitality, or supply chain logistics is perfectly suited.
Entrepreneurial Drive: A proactive mindset focused on community engagement, consistent customer retention, and long-term business scaling.
Location/Property Ownership & Preference: Possession of or long-term lease rights to a prime, ground-floor commercial space measuring between 500 Sq. Ft. to 20,000 Sq. Ft. with high frontage, easy accessibility, and excellent visibility in residential or commercial zones.
Financial Detail
| Financial Component | Budgetary Matrix / Cost Breakdowns |
| Total Investment Range | ₹24 Lakhs up to ₹1.5 Crores+ (Based on Square Footage & Store Format) |
| Minimum Capital Required | ₹24,0,000 (For Express/Compact 500 Sq. Ft. models) |
| Franchise Fee | ₹2.5 Lakhs to ₹3.5 Lakhs + GST (Varies by operational model) |
| Store Setup & Interior Cost | ₹1,000 to ₹4,000 per Sq. Ft. (Covers full interior fixtures, branding, and VM) |
| Initial Product/Inventory Cost | Min. Order of ₹1,500 to ₹2,500 per Sq. Ft. (Stocking 5,000+ major FMCG brands) |
| Tech & Software Fee | ₹50,000 to ₹60,000 per system login/server setup |
| Refundable Security Deposit | Undated security cheques valued between ₹2.5 Lakhs to ₹3.5 Lakhs |
| Royalty Fees | 0% for monthly sales below ₹10 Lakhs; 2% of total sales (excluding GST) for sales above ₹10 Lakhs |
| Expected Return on Investment (ROI) | 20% to 30% average gross margins on product categories under the FOFO model |
| Break-Even Timeline | Typically achieved within 12 to 18 months from launch |
| Agreement Lock-In Period | 5 Years (Strong mutual lock-in ensuring long-term operational stability) |