Established
2015
Franchise Units
2
Minimum Investment
₹ 30,00,000
Franchise Fee
₹ 3,54,000
Total Investment Range
₹ 30,00,000
Home Based
No
Description
The Indian food and beverage landscape is undergoing a massive cultural shift. Consumers are no longer just looking for a quick bite; they are actively seeking premium, lifestyle-driven culinary experiences that successfully marry indulgence with health. Enter Joups, an innovative beverage and premium dessert brand that has captured the imagination of modern, urban Indian consumers.
Positioned as India's First "Make Your Own Smoothie" Brand, Joups has carved out a highly profitable niche in the thriving quick-service restaurant (QSR) and cafe sectors. By offering 100% real fruit smoothies (with absolutely no added sugar, artificial preservatives, colors, or gluten), premium frozen yogurt (Froyo) bowls, thick shakes, and an eclectic menu of international light bites like gourmet paninis, wraps, and pita pockets, Joups has transformed from a simple juice bar into a complete lifestyle dessert cafe.
Its market positioning is distinctly premium yet highly accessible. Joups targets fitness-conscious professionals, college students, and families who demand transparency in what they consume without compromising on flavor. With Instagram-friendly aesthetics, a vibrant youth-focused appeal, and a high-margin product lineup, Joups is perfectly poised to capture the rapidly growing demand for healthier dessert and beverage choices across India's Tier-1 and Tier-2 cities.
Background
- Brand Name: Joups
- Established Year: 2015
- Industry Category: Food & Beverage / QSR / Premium Dessert Cafe
- Founders & Core Vision: Founded by visionary entrepreneurs who identified a glaring gap in the Indian market for clean, preservative-free, premium beverages that cater to the evolving health-conscious youth.
- Brand Journey & Market Presence: Joups began its journey with a simple ideology: serving happiness in a bottle without the accompanying guilt. Starting with corporate and premium high-street hubs in regions like Delhi-NCR (including flagship spots like Hauz Khas and Gurgaon), the brand quickly established an international-standard supply chain. Today, Joups is rapidly expanding across India and has targeted international footprints in markets like the USA and Nepal.
- Franchise Active Units: 2
Support Training
Pre-Launch Support
Site Selection & Feasibility Analysis: The corporate team assists in identifying high-footfall locations such as malls, premium high streets, tech parks, and affluent residential zones.
Turnkey Interior Design: Complete layout blueprints, interior fabrication guidelines, and civil work direction to ensure your store looks exactly like a signature Joups outlet.
Licensing Assistance: Handholding through the process of securing necessary local compliance permissions and FSSAI certifications.
Operational & Supply Chain Support
Standardized Raw Materials: Centralized supply chain distribution ensuring you receive consistent, premium-grade frozen yogurt bases, fruit pulps, and packaging materials.
Kitchen Equipment Procurement: Provision of automated, commercial-grade blenders and refrigeration equipment to ensure zero-error product consistency.
Academic & Staff Training
Comprehensive Staff Training: Intensive pre-opening training for your kitchen staff and counter executives, focusing on recipe compliance, portion control, and hygiene.
Customer Service Excellence: Standard Operating Procedures (SOPs) designed to teach staff how to manage the "Make Your Own Smoothie" bar seamlessly.
Marketing & Growth Support
Grand Launch Marketing: Hyper-local digital marketing, influencer collaborations, and localized promotional campaigns to create buzz prior to the launch.
Ongoing Digital & Social Media Support: Continuous national-level brand marketing and integration with major online food delivery aggregators to maximize delivery revenues.
Ideal Candidate
Joups is looking for passionate, growth-oriented individuals who want to lead the health-and-wellness dessert revolution in India.
Business Acumen: Prior experience in retail, hospitality, or the F&B sector is a plus, though not mandatory. A strong understanding of local market dynamics and customer service is highly valued.
Investment Capability: Financial readiness to commit to a total project cost of approximately ₹30 Lakhs, with a buffer for initial operational cycles.
Brand Passion: Individuals who genuinely connect with the brand’s philosophy of healthy indulgence, fitness, and premium lifestyle choices.
Location Preference: Entrepreneurs targeting high-visibility commercial hubs, upscale residential markets, areas near premium colleges, or high-footfall shopping malls in Tier-1, Tier-2, or Tier-3 cities.
Financial Detail
| Cost Component | Financial Estimates (INR) |
| One-Time Franchise Fee | ₹3,54,000 (₹3 Lakh + 18% GST) |
| Interiors, Fit-outs, Electrical & CCTV | ₹7,00,000 |
| Kitchen & Café Equipment | ₹7,10,000 |
| Equipment & Furniture | ₹2,76,000 |
| Initial Stock, Consumables & Licenses | ₹2,10,000 |
| 3-Month Working Capital Reserve | ₹5,50,000 (Covers initial rent, salaries, and cash-in-hand) |
| Refundable Property Deposit | ₹2,00,000 (Varies by location) |
| Total Gross Project Investment | ₹30,00,000 (Approx.) |