Established
2009
Franchise Units
70
Minimum Investment
₹ 20,00,000
Franchise Fee
₹ 1,00,000
Total Investment Range
₹ 30,00,000
Home Based
No
Description
The Indian footwear industry is undergoing a massive transformation, moving rapidly from unbranded products to organized, affordable retail. Standing right at the forefront of this shift is Walkway, a highly successful value-retail footwear brand backed by the legendary Metro Brands Limited. Originally launched to bridge the gap between premium fashion and budget-conscious buyers, Walkway offers an extensive, trend-setting range of shoes and accessories for men, women, and children. Whether it is everyday casuals, smart office wear, sturdy school shoes, or celebratory festive pairs, the brand delivers premium craftsmanship without the premium price tag.
What sets Walkway apart in India's highly competitive retail space is its exceptional market positioning. Operated under the robust ecosystem of Metro Brands, Walkway benefits from over seven decades of footwear expertise, a highly optimized supply chain, and an subtle understanding of what the Indian consumer desires. Walkway addresses the massive, underserved mass-market segment—families looking for durability and style on a budget. By establishing a presence in both standalone High Street Multi-Brand Outlets (MBOs) and strategic Shop-in-Shops (SIS) within major departmental stores, Walkway has secured an unshakeable retail footprint across Tier-1, Tier-2, and Tier-3 cities. Investing in a Walkway franchise means partnering with an industry giant to capture India's explosive retail growth.
Background
Established Year: 2009
Franchise Operations Commenced: 2017
Current Active Units: 70+ exclusive brand stores across 48+ cities and 12+ states, alongside a widespread network of Shop-in-Shops (SIS) in leading departmental stores.
Founders / Key Leadership: Founded and managed under the parentage of Metro Brands Limited (historically established by Malik Tejani, and led by industry veterans Rafique Malik and Farah Malik Bhanji).
Brand Journey & History: Metro Brands started its journey with a single standalone store in Mumbai back in 1955. Realizing that a massive segment of Indian consumers needed durable, fashionable shoes at budget-friendly prices, the group introduced Walkway. The brand has rapidly grown from an experimental value format into a mainstream retail powerhouse, expanding deep into India’s emerging tier markets.
Industry Category: Footwear, Fashion Accessories, and Retail.
Support Training
Partnering with Walkway means you are guided through every step of your entrepreneurial journey. The brand provides a multi-layered support ecosystem:
Pre-Launch & Site Selection Support: Walkway’s retail expansion experts help you identify, evaluate, and secure high-visibility commercial spaces in prominent markets to guarantee optimal footfall from day one.
Store Design & Visual Merchandising: The brand provides comprehensive layouts, contemporary interior blueprints, and precise visual merchandising guidelines to ensure your store matches Walkway’s latest modern retail design concepts.
Staff Recruitment & Academic Training: Walkway assists in hiring store managers and sales executives. The company provides rigorous, venue-based training focusing on product knowledge, customer relationship management (CRM), inventory tracking, and billing soft skills.
Operational & Software Support: Franchisees are equipped with proprietary Retail ERP and inventory management software integrated seamlessly into the master warehouse system for smooth billing and stock replenishment. Detailed operational manuals are provided to maintain standard operating procedures.
Marketing & Promotional Support: From localized launch campaigns and digital marketing strategies to seasonal festive promotions and regional advertisements, Walkway actively drives customer traffic directly to your store.
Ideal Candidate
Walkway looks for passionate partners who can uphold the brand's decades-long reputation for customer satisfaction. The ideal profile includes:
Business Acumen & Entrepreneurial Drive: Prior experience in retail, fashion, apparel, or consumer goods management is highly preferred, though not mandatory if the investor possesses strong leadership skills.
Financial Capability: The prospective franchisee must have the financial stability to comfortably cover the initial setup capital, working capital requirements, and store infrastructure costs.
Commitment to Brand Compliance: A mindset dedicated to maintaining the strict operational benchmarks, customer service standards, and ethical business guidelines set by Metro Brands Ltd.
Location Preference: The applicant must possess or be willing to lease a commercial property measuring between 1,000 to 1,200 sq. ft. in prime, high-visibility commercial hubs, main markets, or prominent shopping streets with heavy foot traffic.
Financial Detail
| Financial Component | Investment Details (Estimates) |
| Total Initial Investment | ₹20 Lakhs – ₹30 Lakhs |
| Minimum Capital Required | ₹20 Lakhs |
| Franchise / Brand Fee | ₹1,00,000 |
| Space / Property Area Required | 1,000 – 1,200 Sq. Ft. (Commercial Space) |
| Infrastructure & Setup Cost | Encompassed within the total setup investment (includes interiors, lighting, racks, and facade signages). |
| Working Capital & Billing Systems | Factored into the initial launch budget |
| Franchise Commission / Margin Share | Up to 30% margin/payout structure |
| Expected Return on Investment (ROI) | ~30% annually |
| Franchise Agreement Term | 5 to 10 Years (Renewable) |