Established
2020
Franchise Units
6
Minimum Investment
$10,000
Franchise Fee
$10,000
Total Investment Range
$45,000
Home Based
No
Description
In an era where the "Silver Tsunami" is reshaping the American economy, Keep Safe Care stands out as a disruptive force in the non-medical home care industry. Unlike traditional agencies that often struggle with high caregiver turnover and skyrocketing overhead, Keep Safe Care has pioneered a unique, technology-driven model that empowers both the care seeker and the care provider.
The core philosophy is simple: Better Care Through Better Management. By utilizing a proprietary platform that streamlines scheduling, payroll, and caregiver matching, Keep Safe Care reduces the administrative friction that plagues most home care businesses. This lean approach allows franchise owners to offer more competitive rates to families while ensuring caregivers earn more—a win-win that creates a loyal, high-quality workforce.
Positioned as a premium yet accessible solution in the multi-billion dollar aging-in-place market, Keep Safe Care isn't just about providing "help around the house." It’s about restoring dignity to seniors and providing peace of mind to their adult children. As a franchisee, you aren't just buying a business; you are adopting a scalable system designed to solve the biggest problem in home care: Reliability.
Background
Founded: 2020
Franchise since: 2020
Franchise active Units: 6
Founders: Led by Jerry S. Cohen, a veteran with deep roots in healthcare and business management.
Brand Journey: Keep Safe Care was born out of personal frustration with the traditional "private duty" home care model. The founders realized that the high costs charged to families weren't trickling down to caregivers, leading to poor service. They spent years refining a "Direct Match" philosophy that balances technology with human empathy.
Market Presence: Headquartered in Austin, Texas, the brand is strategically expanding across the United States, targeting key demographics where senior populations are densest.
Industry Category: Healthcare / Non-Medical Home Care / Senior Services.
Support Training
Pre-Launch Support: Assistance with territory mapping, local licensing requirements, and initial office setup (if applicable).
Intensive Training: A multi-day "Founder’s Training" program covering the proprietary software, caregiver recruitment strategies, and sales techniques.
Operational Guidance: You’ll receive a "Business-in-a-Box" manual that details every workflow, from the first client inquiry to billing and long-term care management.
Marketing & Lead Gen: Digital marketing blueprints, SEO-optimized local landing pages, and professional brand collateral to help you become the "go-to" care provider in your area.
Ongoing Mentorship: Regular check-ins with corporate advisors to analyze your P&L, optimize your margins, and troubleshoot operational hurdles.
Ideal Candidate
The "People" Factor: Someone who can build trust with families and inspire loyalty in their caregiving team.
Business Acumen: A background in management, sales, or operations is highly preferred. You should be comfortable looking at a balance sheet and managing a remote workforce.
Mission-Driven: A genuine desire to improve the lives of seniors. This isn't just a transaction; it's a service that impacts families deeply.
Location Preference: Suburban and urban areas with a high concentration of households aged 50+ (the "sandwich generation" who usually makes the hiring decisions).
Financial Detail
Total Investment Range
$10,000 – $45,000
Franchise Fee
$10,000
Royalty Fee
5% of gross revenue
Liquid Capital Required
$25,000
Net Worth Required
$100,000