Established
1990
Franchise Units
6
Minimum Investment
$150,000
Franchise Fee
$25,000
Total Investment Range
$300,000
Home Based
No
Description
Shapes Fitness for Women is a purpose-driven, women-only fitness franchise designed around simplicity, community, and real results. Unlike large, intimidating gyms, Shapes offers a welcoming and supportive environment tailored exclusively for women of all ages and fitness levels. The brand’s structured circuit-based workout model combines strength training, cardio, and flexibility into efficient sessions that easily fit into busy daily routines.
Positioned within the fast-growing women’s wellness and boutique fitness segment, Shapes Fitness for Women has built a loyal following by focusing on consistency, comfort, and accountability. Members are drawn to the non-judgmental atmosphere and easy-to-follow programs, while franchise owners benefit from predictable operations and recurring membership revenue. In the U.S. market, where demand for specialized and community-focused fitness concepts continues to rise, Shapes Fitness for Women stands out as a proven and scalable franchise opportunity.
Why Invest in This Franchise?
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Women-only fitness concept with a clearly defined and loyal target audience
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Proven circuit-training model that simplifies operations and staffing
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Recurring monthly membership revenue with strong retention rates
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Lower complexity compared to traditional full-service gyms
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Strong alignment with growing health, wellness, and lifestyle trends
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Community-based brand that drives referrals and long-term memberships
Background
- Established Year: 1990
- Founders: Developed by fitness-focused entrepreneurs with a mission to empower women through accessible exercise
- Brand Journey: Shapes Fitness for Women began as a single women-only studio and gained popularity due to its structured circuit-training format. As demand grew, the brand expanded through franchising, refining its operating systems, workout programs, and member engagement strategies over time
- Ownership Model: Franchise-based system with centralized brand standards and operational support
- Market Presence in the USA: Multiple franchise locations operating across various U.S. markets
- Industry Category: Women-only fitness franchise, boutique gym, health and wellness
- Franchise Active Units (USA): 6
Support Training
Shapes Fitness for Women provides comprehensive end-to-end support to ensure franchisee success from launch through long-term operations.
Pre-Launch Support
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Territory analysis and site selection guidance
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Studio layout planning and equipment specifications
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Assistance with lease review and build-out coordination
Training & Onboarding
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Initial training covering business operations, sales processes, and customer experience
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Instruction on fitness programming and coaching methodology
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Hiring support and staff onboarding systems
Operational Support
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Detailed standard operating procedures
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Membership sales systems and retention strategies
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Ongoing performance reviews and operational coaching
Marketing Support
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National brand marketing initiatives
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Local marketing playbooks and promotional campaigns
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Guidance on digital and community-based marketing efforts
Ongoing Support
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Continuous education and refresher training
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Access to franchise support teams and peer network
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Regular updates to programs, branding, and operational tools
Ideal Candidate
The Shapes Fitness for Women franchise is well suited for motivated individuals who want to combine business ownership with a positive community impact.
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Entrepreneurs or first-time business owners
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No prior fitness industry experience required
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Passion for women’s health, wellness, and empowerment
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Strong people-management and customer-service skills
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Financial capability to meet investment and working capital requirements
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Ability to operate hands-on or manage a studio manager
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Preference for suburban or community-based retail locations with strong female demographics
Financial Detail
| Financial Category | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $25,000 |
| Total Initial Investment | $150,000 – $300,000 |
| Minimum Investment Required | $150,000 |
| Infrastructure & Build-Out Cost | $80,000 – $160,000 |
| Equipment & Studio Setup | $30,000 – $60,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital | $20,000 – $40,000 |
| Royalty Fee | ~6% of Gross Revenue |
| Advertising / Brand Fund | Typically 1% – 2% |
| Estimated Break-Even Period | 18 – 30 Months |
| Expected ROI | Market-competitive for well-run units |
| Franchise Units Available | Single-Unit & Multi-Unit |