Established
2020
Franchise Units
120
Minimum Investment
₹ 6,50,000
Franchise Fee
₹ 1,50,000
Total Investment Range
₹ 10,50,000
Home Based
No
Description
The quick-service beverage market in India is witnessing a massive structural shift. While western-style cafe chains continue to charge premium prices for espresso-based drinks, a parallel revolution is taking place at the roots: the demand for authentic, high-quality South Indian filter coffee served in clean, modern, and accessible environments. Madras Premium Coffee stands directly at the intersection of this high-volume consumer demand and modern operational efficiency.
Founded to take traditional filter coffee from informal street stalls to a standardized, hygienic quick-service brand, Madras Premium Coffee has rapidly expanded across tier-1, tier-2, and tier-3 Indian cities. The core concept centers on speed, flavor consistency, and affordability. By pairing traditional chicory-blended filter coffee with a curated menu of South Indian snacks, tea varieties, flavored cold brews, and quick bites, the brand creates a high-frequency customer repeat loop.
For prospective business owners, Madras Premium Coffee offers a zero-royalty, turnkey franchise model built to lower entry barriers and accelerate payback periods. By removing high operational complexity and reliance on specialized chefs, the brand delivers a lean capital expenditure setup that yields predictable daily cash flow and strong long-term profit margins.
Background
Established Year: December 2020
Founders: Founded by Varuntej Krishnamsetty
Active Franchise Units: 120+ operational outlets across South and Central India
Industry Category: Quick Service Restaurant (QSR) / Food & Beverage (Specialty Tea & Coffee)
Brand Journey & Market Presence: Starting with a single outlet in late 2020, Madras Premium Coffee expanded rapidly across Andhra Pradesh, Telangana, Tamil Nadu, and neighboring states. The brand established a dedicated 10,000 sq. ft. central processing plant to manage roasting, grinding, and inventory packaging in-house. This vertical integration gives the brand total control over flavor consistency, supply chain logistics, and production costs as it scales nationally.
Support Training
Site Selection & Spatial Layout Engineering: The brand’s technical team evaluates potential shop locations, analyzing pedestrian traffic density, parking accessibility, power/water connectivity, and lease terms before approving a site.
Turnkey Outlet Setup: From store design and branded signage to commercial counter construction and machinery installation, the company delivers a fully operational store within 30 days of site finalization.
Staff Training Program: Franchisees and their hired staff receive comprehensive hands-on training covering machine operation, brewing precision, inventory tracking, customer service, and hygiene protocols.
Supply Chain & Inventory Support: All core proprietary ingredients—including signature coffee powder, tea blends, specialty syrups, and branded packaging—are supplied directly from the central processing facility.
Marketing & Local Launch Campaigns: Provision of marketing collaterals, store opening promo templates, social media designs, and local catchment launch strategies to drive footfall during the first weeks of operation.
Operational SOPs & Licensing Guidance: Detailed assistance with licensing requirements (FSSAI, trade license, GST registration) along with standard operating procedure manuals for daily inventory control and cash management.
Ideal Candidate
First-Time Entrepreneurs & Local Investors: Individuals seeking an entry-level retail business with low upfront capital risk and a quick launch schedule.
Hands-on Business Owners: Operators willing to manage daily counter staff, oversee inventory levels, and drive local customer engagement.
High-Footfall Property Holders: Commercial real estate owners looking to monetize 100 to 250 sq. ft. spaces in high-density areas.
Preferred Locations: High-street retail zones, bus terminals, railway station vicinities, IT park food courts, hospital surroundings, college campuses, and dense residential markets.
Financial Detail
| Expense / Return Metric | Estimated Figures (INR) |
| Minimum Total Investment | ₹6.5 Lakhs – ₹10.5 Lakhs (varies by store size) |
| Franchise Fee | ₹1,50,000 + 18% GST |
| Kiosk Outlet / Interior Cost | ₹2,00,000 – ₹6,00,000 |
| Branding & Signage Cost | ₹2,00,000 |
| Equipments & Utensils | ₹1,50,000 |
| Space Required | 100 sq. ft. – 250 sq. ft. (10x10 minimum for Kiosks) |
| Royalty Fee | 0% (Zero Royalty Model) |
| Working Capital | ₹50,000 – ₹1,00,000 |
| Expected Break-Even Period | 8 to 12 months |
| Expected Annual Net Profit | ~₹6.0 Lakhs per annum (location dependent) |
| Revenue Streams | Hot Coffees & Teas, Flavored Cold Coffees, Milkshakes, Coolers/Mojitos, Quick South Indian Snacks, & Packaged Coffee Powder |