Established
2018
Franchise Units
15
Minimum Investment
₹ 8,00,000
Franchise Fee
₹ 2,00,000
Total Investment Range
₹ 12,00,000
Home Based
No
Description
In India’s rapidly accelerating retail and Quick-Service Restaurant (QSR) space, MEKENTERS stands out as a high-performance beverage and fast-casual dining brand tailored specifically for modern Indian consumers. Built on the core philosophy of delivering fresh, high-quality beverages, snacks, and specialty café fare at reachable price points, MEKENTERS bridges the gap between high-end international coffee chains and unorganized local street stalls.
The concept revolves around vibrant, fast-footfall café spaces designed to maximize revenue per square foot. By combining standardized kitchen operations with high-margin menu offerings, MEKENTERS offers a business framework that blends strong brand equity with low operational complexity. Whether located in high-street markets, university hubs, corporate parks, or regional malls, MEKENTERS creates a distinct community hub that captures consistent daily foot traffic and drives recurring customer visits.
Background
- Established Year: 2018–2019
Active Franchise Units: 15+ Operational Units (with pan-India expansion underway across Tier 1 & Tier 2 cities)
Founder / Key Leadership: Arvind Juneja (Owner / Founder)
Industry Category: Food & Beverage / Quick-Service Restaurant (QSR) / Beverage Café
Brand Journey & Company History: Founded in Gujarat, MEKENTERS established its market presence by offering a wide menu of over 200 specialty beverages—ranging from thick shakes and frappes to protein shakes and coffee blends. Built on high ingredient standards and fast service, the brand has scaled from a strong regional base into a rapidly expanding national franchise network.
Support Training
MEKENTERS equips every partner with a complete operational ecosystem:
Pre-Launch Support: Comprehensive site assessment, footfall audit, lease negotiation advice, architectural layouts, and full interior turnkey execution guidance.
Academic & Kitchen Training: Intensive hands-on instruction covering recipe standardization, equipment operation, inventory management, and hygiene protocols.
Operational Management: Point-of-Sale (POS) system integration, supply chain onboarding, central kitchen vendor access, and regular mystery audits.
Marketing & Promotions: National brand marketing initiatives, local store marketing (LSM) toolkits, Grand Opening playbooks, and targeted digital campaign execution.
Ongoing Mentorship: Dedicated regional field ops support to track prime operational metrics, waste control, and labor optimization.
Ideal Candidate
- Target Investor: Entrepreneurially driven individuals, first-time business owners, or seasoned investors looking to diversify into the lucrative F&B space.
Skill set: Strong people-management capabilities, customer service orientation, and a hands-on approach to daily operations (or designated active managers).
Location Preference: High-visibility retail storefronts, mall food courts, transit hubs, or prime university and corporate catchment areas.
Investment Capability: Financially stable partners with sufficient capital reserves for initial setup, initial operational runway, and local promotion.
Financial Detail
| Financial Parameter | Specifics / Investment Range |
| Minimum Setup Investment | ₹8 Lakhs |
| Total Investment Range | ₹8 Lakhs – ₹12 Lakhs (dependent on format and floor area) |
| Franchise Fee | Included in setup / ₹2 Lakhs – ₹3 Lakhs + GST |
| Space Requirement | 150 sq. ft. – 300 sq. ft. (Kiosk or Compact Outlet) |
| Infrastructure & Equipment Cost | ₹4 Lakhs – ₹6 Lakhs |
| Marketing & Launch Budget | ₹50,000 – ₹1 Lakh |
| Working Capital Requirement | ₹1 Lakh – ₹2 Lakhs |
| Royalty Fee | Flat 4% – 6% of Net Monthly Revenue |
| Expected Payback Period / ROI | 12 – 18 Months |
| Expected Break-Even | 3 – 6 Months |
| Revenue Streams | Dine-In, Takeaway, Online Food Aggregators (Zomato/Swiggy), Catering |