Established
2007
Franchise Units
10
Minimum Investment
₹ 10,00,000
Franchise Fee
₹ 75,000
Total Investment Range
₹ 14,00,000
Home Based
No
Description
The Indian kidswear market is experiencing unprecedented momentum, fueled by rising disposable incomes, nuclear family setups, and parents prioritizing high-quality, fashionable attire for their children. Positioned right at the center of this boom is Natkhat Kids Wear, a trusted name delivering trendy, comfortable, and durable clothing alongside fun toys and accessories for kids aged 0 to 12 years.
Natkhat Kids Wear bridges the gap between premium global fashion trends and everyday value for Indian families. Known for vibrant prints, skin-friendly fabrics, and playful designs, the brand offers an all-in-one retail experience where parents can easily shop for daily wear, festive outfits, and toys under one roof.
For budding entrepreneurs and retail investors, Natkhat Kids Wear provides an accessible, low-risk, and high-margin franchise opportunity. The brand's transparent operating policies, flexible business models, and low entry barriers allow franchisees to launch a store without navigating the steep learning curves typically associated with standalone retail ventures.
Background
- Established Year: Incepted in 2007 (with formal corporate restructuring under Natkhat Kids Retail Pvt. Ltd. in 2012).
Brand Journey & Ownership: Starting with specialized manufacturing and wholesale distribution, Natkhat built a deep understanding of fabric safety, durability, and Indian consumer preferences. Recognizing a gap in middle-market retail stores, the company evolved into a nationwide retail franchise model.
Market Presence in India: Operating through exclusive retail partners, multi-brand dealer outlets, and regional supply networks, Natkhat holds a growing footprint across Tier-1, Tier-2, and Tier-3 cities in Pan-India.
Active Units: 10
Industry Category: Retail – Kids' Apparel, Fashion Accessories, and Children’s Lifestyle Products.
Founded in 2007 by Mr. Shishir Jain, Natkhat Kids Wear was built on a simple vision: to make stylish, comfortable, and affordable kids' clothing accessible to families across India. Recognizing that children need clothing that handles active play without irritating sensitive skin, the brand focuses on soft fabrics, creative graphics, and functional tailoring. Over the years, Natkhat evolved from a dedicated manufacturing and retail operation into a multi-category kids' destination.
Support Training
Natkhat Kids Wear equips every franchisee with structured operational guidance from day one:
1. Pre-Launch & Store Setup
Site Selection Assistance: Expert evaluation of high-footfall commercial markets, malls, and residential high streets.
Store Layout & Interior Design: Standardized blueprints, furniture specifications, display rack positioning, and 3D interior renders to ensure brand uniformity.
Initial Inventory Planning: Region-specific stock allocation tailored to local climate, cultural preferences, and seasonal demands.
2. Operational & IT Systems
POS & Billing Systems: Complete installation support for point-of-sale systems, barcode scanners, printers, and inventory tracking software.
Standard Operating Manuals: Comprehensive SOP guides covering inventory audits, billing, customer service, and store maintenance.
3. Staff Training & Field Assistance
Retail Sales Training: Staff training focused on product knowledge, upselling, cross-selling, and handling customer queries.
On-Ground Field Support: Field representatives visit stores prior to launch and during early operations to fine-tune store workflow.
4. Marketing & Promotional Support
Grand Opening Campaigns: Launch kits containing pamphlets, banners, standees, and localized marketing designs.
Digital & Festive Promotions: Seasonal marketing drives, social media creative support, and promotional offers during key shopping festivals (Diwali, Eid, Christmas, school reopenings).
Ideal Candidate
Natkhat Kids Wear looks for partners who bring energy and local market understanding to the business:
Entrepreneurial Mindset: Individuals with a strong drive to succeed in retail and build a lasting business in their local community.
Capital Readiness: Ability to fund the initial capital expenditure and maintain reasonable working capital for smoothly running operations.
Passion for Customer Engagement: A friendly approach to customer interactions, with an eye for store cleanliness and product presentation.
Local Market Knowledge: Deep understanding of local consumer buying patterns, commercial market hubs, and neighborhood traffic flows.
No Prior Retail Experience Required: While experience in fashion, apparel, or general retail is a plus, Natkhat's simplified systems make it suitable for first-time entrepreneurs as well.
Preferred Store Property: Commercial properties located on high-street markets, busy residential roads, or popular shopping malls with good visibility.
Financial Detail
The financial commitment depends on the selected franchise model, offering flexibility for both asset-light operators and full exclusive retail stores.
| Financial Parameter | Details / Estimate |
| Franchise Model Options | Module A: Name/Brand License Usage Module B: Full Exclusive Brand Outlet (EBO) |
| Minimum Investment Required | ₹75,000 (Module A - Yearly License Fee) |
| Total Investment (Full Outlet) | ₹10 Lakhs – ₹14 Lakhs (Module B - Incl. setup & inventory) |
| Franchise Fee | Module A: ₹75,000 / year Module B: ₹2.5 Lakhs |
| Infrastructure / Store Interior Cost | Included within Module B Investment (Fit-outs, lighting, racks, POS) |
| Marketing & Advertising Budget | Promotional materials, launch brochures & graphics provided by franchisor |
| Working Capital | ₹1 Lakh – ₹2 Lakhs (For initial operating expenses & utilities) |
| Royalty Fees | Very Low / Minimal Royalty (Structure discussed directly during contract signing) |
| Expected Return on Investment (ROI) | 30% per annum (approx.) |
| Expected Payback / Break-even Period | 12 to 15 Months |