Established
2012
Franchise Units
20
Minimum Investment
₹ 7,50,000
Franchise Fee
₹ 3,50,000
Total Investment Range
₹ 40,00,000
Home Based
No
Description
The Indian Quick Service Restaurant (QSR) landscape has shifted dramatically toward fast, flavorful, and convenient dining. In this booming market, Rolla Wrappa has emerged as a distinct player, bridging the gap between traditional Indian street food culture and modern, standardized QSR operations.
Rolla Wrappa built its reputation by elevating the classic Indian wrap—turning messy, inconsistent street food into a hygienic, high-quality, and speed-driven culinary experience. Beyond signature rolls, the brand's expansive menu includes craft burgers, artisanal pizzas, grilled sandwiches, pastas, sides, and refreshing beverages. This diverse product strategy ensures the brand appeals to students, working professionals, and families alike, driving strong multi-channel revenue through dine-in, takeaway, and online food delivery platforms like Swiggy and Zomato.
With a business model optimized for low capital requirements, high inventory turns, and minimal wastage, Rolla Wrappa offers a high-yield opportunity for franchisees. Its strong brand equity and plug-and-play kitchen architecture position it as an ideal choice for both seasoned investors and first-time entrepreneurs looking to tap into India's rapidly growing food service market.
Background
- Year Established: 2012 / 2013
Franchise Launch Year: 2022
Active Units: 20+ outlets across multiple Indian cities
Founders & Leadership: Co-founded by Mr. Supreet Singh (a Pearl Academy alumnus focusing on brand design, culinary innovation, and business growth) and Mr. Akshay Modi (overseeing budgeting, operations, and micro-management).
Headquarters / Origin: Originating in North India (with key operations across Rajasthan, UP, and Delhi-NCR).
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) / Fast Casual Café.
Market Presence: Expanding rapidly across Tier-1, Tier-2, and Tier-3 cities through a Pan-India franchise deployment model.
Support Training
Rolla Wrappa offers comprehensive end-to-end support to ensure franchisees run smooth, profitable operations:
Site Selection & Outlet Design:
Location scouting, footfall evaluation, and demographic analysis.
3D layout designs and interior branding guidelines tailored to high-street, food court, or kiosk spaces.
Staff Recruitment & Operational Training:
Comprehensive initial training program covering food preparation, safety compliance, inventory management, and POS operations.
Detailed operating manuals and standard operating procedures (SOPs) provided for day-to-day management.
Supply Chain & Ingredient Sourcing:
Access to approved vendor networks and central kitchen supply chains to maintain uniform flavor and quality.
Marketing & Grand Opening Support:
Pre-launch marketing strategies, digital campaigns, hyper-local promotional materials, and grand opening events.
On-boarding assistance with major online delivery aggregators (Swiggy, Zomato).
Ongoing Assistance:
Dedicated field operations assistance, regular quality audits, menu updates, and 24/7 brand support.
Ideal Candidate
Rolla Wrappa looks for dedicated franchise partners who meet the following profile:
Passion for Food & Hospitality: Entrepreneurial drive with a strong commitment to food quality, hygiene standards, and customer satisfaction.
Business Acumen & Leadership: Background in retail, hospitality, or general business management, paired with strong team leadership skills.
Financial Capability: Stable financial backing to meet initial setup costs, working capital requirements, and potential expansion plans.
Hands-on Involvement: Willingness to directly oversee daily operations or manage a dedicated team.
Location Preference: Commercial spaces in high-footfall areas, such as high streets, shopping malls, college hubs, IT parks, or transit centers.
Financial Detail
Rolla Wrappa offers two primary franchise formats to accommodate different investment levels and locations:
| Parameter | Express / QSR Kiosk Format | Full-Service Café Format |
| Space Required | 60 – 500 sq. ft. | 1,200 – 1,500 sq. ft. |
| Minimum / Total Investment | ₹7.5 Lakhs – ₹15 Lakhs | ₹30 Lakhs – ₹40 Lakhs |
| Franchise / Brand Fee | ₹3.5 Lakhs | ₹7.0 Lakhs |
| Kitchen Equipment Cost | Included in total investment setup | Included in total investment setup |
| Furniture & Fixtures | Included in total investment setup | Included in total investment setup |
| Working Capital | ₹1 Lakh – ₹2 Lakhs | ₹3 Lakhs – ₹5 Lakhs |
| Royalty / Commission | 5% of gross sales | 5% of gross sales |
| Marketing Budget | Managed locally by franchisee with central guidelines | Managed locally by franchisee with central guidelines |
| Expected ROI | 40% – 45% per annum | 40% – 45% per annum |
| Payback Period / Break-Even | 15 – 18 Months | 18 – 24 Months |
| Agreement Tenure | 5 Years (Renewable) | 5 Years (Renewable) |