Established
2009
Franchise Units
25
Minimum Investment
₹ 60,00,000
Franchise Fee
₹ 1,50,000
Total Investment Range
₹ 1,00,00,000
Home Based
No
Description
Stellarossa isn't just another coffee shop; it’s a high-octane blend of Australian café culture and premium Italian heritage, now making a massive splash in the Indian market. Born in Brisbane in 2009, Stellarossa was built on a simple yet powerful obsession: the perfect cup of coffee. By focusing on ethically sourced, specialty-grade beans and a sophisticated "Third Place" experience—somewhere between home and work—the brand has evolved from a boutique roastery into a dominant international franchise.
In India, Stellarossa is positioned as an aspirational yet accessible lifestyle brand. While the market is crowded with local players, Stellarossa stands out by offering a "Five-Star Experience" in every cup. The brand’s expansion into India comes at a time when the "premiumization" of coffee is peaking. Whether it’s a high-street café, a cozy shopping mall outlet, or a cutting-edge drive-thru, Stellarossa provides a versatile business model that adapts to the diverse demographic of Indian metros and Tier-II cities alike. This is a brand for the connoisseur, the professional, and the community—a space where quality meets consistency.
Background
Founded Year: 2009 (Brisbane, Australia)
Franchise Commencement in India: 2025/2026
Founders: Darren Schultz and Phil Cronin
Active Units: 50+ globally (with a rapid rollout plan for 25+ units in India by late 2026)
Industry Category: Food & Beverage – Premium Café & Drive-Thru
Brand Journey: Started as a CBD-based "grab-and-go" model in Australia, Stellarossa pivoted to large-format community cafés and drive-thrus. In late 2025, they signed a Master Franchise agreement to enter India, focusing on Delhi-NCR, Mumbai, and Bengaluru as initial hubs.
Support Training
Stellarossa prides itself on making the complex business of coffee simple for its partners.
Pre-Launch Support: Expert assistance in site selection (using demographic heat maps), store design, and 3D architectural layouts.
Operational Training: An intensive multi-week program covering barista skills, food safety, inventory management via their proprietary POS, and staff recruitment.
Marketing Support: Grand launch campaigns, social media management, and national brand-building initiatives to drive footfall from day one.
Ongoing Assistance: Regular visits from Brand Development Managers, supply chain audits, and seasonal menu updates to keep the offering fresh.
Ideal Candidate
The Visionary: An entrepreneur with a passion for the F&B industry and a commitment to maintaining premium brand standards.
Background: Individuals with experience in retail, hospitality, or corporate management are preferred.
Passion: A genuine love for coffee culture and community engagement.
Financial Capability: Ability to invest between ₹50 Lakhs to ₹1 Crore depending on the format.
Location Preference: Prime high streets, premium shopping malls, or high-traffic arterial roads (for drive-thru models).
Financial Detail
| Component | Details (Estimated) |
| Total Investment | ₹60 Lakhs – ₹1 Crore+ (Format dependent) |
| Minimum Investment | ₹50 Lakhs |
| Franchise Fee | ₹15 Lakhs – ₹20 Lakhs |
| Space Required | 1,200 sq. ft. – 3,0 |