Established
2007
Franchise Units
65
Minimum Investment
₹ 20,00,000
Franchise Fee
₹ 4,00,000
Total Investment Range
₹ 30,00,000
Home Based
No
Description
The Indian retail market is undergoing a massive transformation. While luxury malls and high-end e-commerce platforms grab headlines, the real retail goldmine lies in the value-for-money segment. Everyday consumers are constantly searching for functional, high-quality lifestyle products that don't stretch their wallets. Enter Super 99 (operated under SNNR Pvt. Ltd.)—one of India’s most successful and rapidly growing value-retail chains.
Super 99 has completely redefined the concept of "dollar stores" for the Indian demographic. Offering a vibrant, organized, and budget-friendly variety store environment, the brand provides an unparalleled shopping experience where prices are shockingly low—with many everyday items starting as low as ₹29. From kitchen essentials and home décor to trendy stationery, toys, and personal care accessories, Super 99 curates products that bridge the gap between affordability and decent quality.
Unlike unorganized local markets, a Super 99 outlet offers a clean, modern, "window shopping" environment that attracts families, college students, and working professionals alike. For entrepreneurs looking to capitalize on India's booming consumer spending, Super 99 offers a recession-proof retail business model backed by solid corporate experience and massive brand equity.
Background
Established Year: 2007
Franchise Commencement: 2015.
Founders / Key Management: Founded by Mr. Yusuf Javed, who brought over 30 years of retail experience from the United States to introduce the structured value-store format to India. Currently managed by key directors including N Ahmad.
Active Units: Over 65+ stores across India, featuring a strategic blend of company-owned flagship stores and franchise outlets.
Brand Journey & Market Presence: Super 99’s parent company holds retail expertise dating back to 1997 (originally associated with iconic brands like Sabka Bazaar and The Home Store). Headquartered in Delhi/NCR, the brand has successfully expanded across tier-1, tier-2, and tier-3 cities, cementing its reputation as India's premier discount variety retailer.
Industry Category: Value Retail / Departmental & Variety Store / Home Improvement & Lifestyle.
Support Training
Super 99 offers an extensive end-to-end support ecosystem, ensuring that even individuals without a background in retail can manage a store smoothly.
Pre-Launch Support: * Site Selection & Analytics: Complete assistance in analyzing footfall, demographic layout, and commercial viability to lock in the perfect location.
Store Design & Layout: Customized blueprints, shelving architecture, and visual merchandising plans to optimize floor space and maximize sales per square foot.
Operational Support: * Detailed Operations Manual: Comprehensive standard operating procedures (SOPs) covering inventory tracking, billing, staff management, and cash handling.
Billing & ERP Software: Access to proprietary centralized retail software for real-time inventory management and automated stock replenishment alerts.
Marketing & Promotional Support: * Grand Launch Campaign: Complete digital and localized marketing collateral to create buzz prior to the store opening.
Seasonal Campaigns: Year-round promotional designs, discounts, and point-of-sale (POS) materials provided directly by corporate headquarters.
Academic & Staff Training: * On-site training for store managers and floor executives on customer service etiquette, product handling, stock arrangement, and fraud prevention.
Financial Detail
| Financial Parameter | Details / Estimated Cost |
| Total Investment Required | ₹20 Lakhs to ₹30 Lakhs (Varies based on location and store size) |
| Minimum Capital Required | ₹20 Lakhs |
| Franchise / Brand Fee | ₹4,00,000 |
| Space / Infrastructure Requirement | 1,000 to 2,000 Sq. Ft. (Commercial Property) |
| Infrastructure Setup Cost | Includes interior fit-outs, lighting, display racks, signage, and IT billing systems (part of total investment). |
| Working Capital & Initial Stock | Approximately ₹5 Lakhs to ₹10 Lakhs |