Established
2016
Franchise Units
10
Minimum Investment
₹ 18,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 35,00,000
Home Based
No
Description
The rapid pace of modern urban life in India has shifted essential services like laundry and dry cleaning from a household chore to a soaring commercial necessity. As dual-income households multiply and corporate hospitality demands peak, consumers are looking for professional, time-saving, and premium fabric care solutions. This is where Supershine steps in as a massive market disruptor.
Widely recognized as one of India's most experienced and premium commercial laundry and kitchen equipment specialists, Supershine has spent decades mastering the art of fabric care and industrial engineering. By transitioning this vast commercial capability into a structured, customer-facing franchise model, Supershine offers an uncompromised standard of premium retail dry-cleaning, automated laundry, and specialized fabric care.
Positioned strategically at the intersection of everyday utility and luxury garment care, the brand fills a massive void in the market. While local unorganized dhobis lack quality control and high-end niche boutiques are far too expensive for regular use, Supershine delivers world-class, tech-enabled, eco-friendly fabric processing at competitive prices. For entrepreneurs looking to capitalize on a recession-proof, high-margin consumer service vertical, the Supershine franchise model offers a highly refined blueprint for sustainable local market dominance.
Background
- Established Year: 1990 Incorporated as a Private Limited company in 1996
- Franchise since: 2016
- Franchise active Units: 10
- Founders / Core Leadership: Founded by industry experts with current executive oversight led by Mr. K. Goyal and a dedicated board of veteran engineers.
- Brand Journey & Company History: Supershine began its journey over three decades ago with a clear mandate to engineer world-class Commercial Laundry and Kitchen Solutions. Over the years, the company evolved into a market giant, managing complex turnkey projects across India and neighboring countries, forging partnerships with global technology leaders, and generating an annual revenue of ₹57 Crore. Leveraging this immense technical expertise, the brand has packaged its backend mastery into a scalable retail franchise network.
- Industry Category: Fabric Care, Premium Dry-Cleaning, Automated Laundry, and Eco-Friendly Garment Services.
- Market Presence in India: Headquartered in the corporate hub of Gurugram (NCR), Supershine enjoys a PAN-India presence with a highly dependable network of service engineers, regional hubs, and active retail franchise footprints expanding rapidly across Tier-1 and Tier-2 cities.
Support Training
Pre-Launch Support
Location and Site Selection: Deep-dive demographic analytics and footfall mapping to secure the ideal storefront (ensuring optimal visibility and parking accessibility).
Store Design and Civil Architecture: Blueprints for custom layout design to maximize operational workflow efficiency, utility placements (water, drainage, ventilation), and branding aesthetics.
Operational Support
Machinery Supply & Installation: Provision of world-class, custom-engineered Supershine commercial washers, extraction units, and steam-ironing stations.
Supply Chain Integration: Seamless provisioning of proprietary, eco-safe cleaning agents, premium packaging, and tagging systems.
Marketing Support
Grand Launch Campaign: Hyper-local digital marketing, geo-targeted social media ads, and physical print collateral to build buzz before your doors even open.
Continuous Brand Building: PAN-India digital brand building, loyalty program integration, and seasonal promotional toolkits.
Academic & Technical Training
Comprehensive Staff Training: Hands-on training for your floor staff regarding fabric sorting, chemical dosing, operating high-end machinery, and stain-removal techniques.
Managerial Training: Business management training for the franchisee, focusing on customer service excellence, billing software, inventory tracking, and P&L optimization.
Ongoing Support
24/7 Technical Service Network: Rapid-response technical teams and on-site service engineers to ensure minimal machinery downtime.
Software Updates: Access to custom point-of-sale (POS) systems and customer-facing delivery apps.
Financial Detail
| Financial Metric | Estimated Range (INR) |
| Minimum Initial Investment | ₹15,00,000 |
| Total Estimated Investment | ₹18,00,000 to ₹35,00,000 (Based on model size) |
| Franchise Fee | ₹3,00,000 to ₹5,00,000 |