Established
1998
Franchise Units
5
Minimum Investment
₹ 10,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 30,00,000
Home Based
No
Description
Talk of The Town (TOTT) is one of North India’s most iconic Quick Service Restaurant (QSR) and takeaway dining brands. Originating from the heart of Jaipur at M.I. Road, TOTT built a legendary reputation for non-vegetarian delicacies, rich tandoori platters, and authentic barbecue dishes.
The brand delivers high-volume food operations with streamlined, low-overhead kitchen setups. By focusing heavily on high-margin takeaway, dine-in, and online delivery models, Talk of The Town gives franchise partners a proven operational template. It blends traditional Indian street food appeal with modern QSR efficiency, making it a sustainable and scalable business across Tier-1, Tier-2, and Tier-3 Indian cities.
Background
Parent Company: AKR Group of Hotels and Restaurants Pvt. Ltd.
Year Established: 1998 (Operations launched on M.I. Road, Jaipur)
Franchising Operations Commenced: 2015
Franchise Active Units: 5 Active Units (with ongoing Pan-India expansion)
Key Leadership: Founded and led by Mr. Ravi Aggarwal
Industry Category: Food & Beverage / Quick Service Restaurant (QSR) & Cloud Kitchen
Market Presence: Strong presence across Rajasthan and expanding aggressively throughout Pan-India high-street markets.
Support Training
Pre-Launch Support:
Commercial site evaluation, footfall analysis, and high-street location selection.
Kitchen layout design, equipment placement blueprints, and counter architecture.
Assistance with kitchen setup, initial inventory sourcing, and packaging material procurement.
Staff Training Programs:
Comprehensive, hands-on training for up to 4 core staff members (1 Main Chef, 1 Helper, 1 Waiter/Counter Operator, and 1 Packaging Executive).
Standardization training covering portion control, hygiene protocols, waste management, and fast preparation methods.
Operational Support:
On-Site Consultation: A senior expert from the central team is deployed to your location for up to 2 months during the initial launch phase to ensure smooth operations.
Supply chain management for proprietary TOTT spice blends to preserve signature flavor across outlets.
Standard Operating Procedure (SOP) manuals provided for overall restaurant governance.
Marketing & Academic Support:
Beverage co-branding arrangements for external signage and store branding.
City-wide digital and email marketing campaigns managed during launch.
Onboarding assistance with online food delivery aggregators (Swiggy, Zomato).
Ideal Candidate
Entrepreneurial Passion: Individuals passionate about food retail and dedicated to maintaining quality standards.
Business Background: Prior experience in hospitality, retail, or service-sector management is preferred, though first-time entrepreneurs with high operational commitment are welcome.
Investment Readiness: Ability to invest between ₹10 Lakhs and ₹30 Lakhs depending on the chosen store model (Express Kiosk vs. Standard Takeaway/Dine-in).
Location Preference: High-street commercial areas, food courts, near educational hubs, metro stations, or dense residential corridors with foot traffic.
Owner-Operator Mindset: Franchisees willing to supervise daily operations, staff performance, local sales, and customer service.
Financial Detail
| Financial Parameter | Details / Range |
| Active Franchise Units | 5 Units |
| Total Investment Required | ₹10 Lakhs – ₹30 Lakhs (Model Dependent) |
| Minimum Capital Required | ₹10 Lakhs (Express / Takeaway Model) |
| Franchise / Brand Fee | ₹3 Lakhs – ₹10 Lakhs (Plus applicable taxes) |
| Franchise Agreement Term | 5 Years (Renewable) |
| Required Commercial Space | 300 Sq. Ft. – 1,000 Sq. Ft. |
| Kitchen Equipment & Setup Cost | ₹2.5 Lakhs – ₹5 Lakhs |
| Initial Working Capital & Inventory | ₹1 Lakh – ₹2 Lakhs |
| Marketing & Advertising Budget | Included in initial setup package / local campaign spend |
| Royalty Fees | Nominal / Percentage-based on gross sales (or margin model on central supply) |
| Expected Payback Period | 10 to 24 Months |
| Expected ROI | Approx. 35% – 45% annually |
| Potential Revenue Streams | Over-the-counter sales, Online delivery orders, Bulk event catering, and Takeaway orders |