Established
2016
Franchise Units
40
Minimum Investment
₹ 50,00,000
Franchise Fee
₹ 3,00,000
Total Investment Range
₹ 1,00,00,000
Home Based
No
Description
The Indian retail space is undergoing a seismic shift. Modern Indian consumers—particularly in Tier 2 and Tier 3 cities—are no longer content with standard, uninspired clothing. They crave international aesthetics, premium fabrics, and tailored fits, but without the exorbitant designer price tags. Enter Urban United, a powerhouse men’s fashion brand that has perfectly cracked the code of "affordable luxury" for the contemporary Indian male.
Operating under its public-listed parent company, Bizotic Commercial Limited, Urban United functions as a highly strategic, fast-growing multi-category apparel destination. The brand provides a complete wardrobe solution, positioning itself as a one-stop-shop that transitions smoothly from high-stakes corporate boardrooms to casual weekend scenes. Its collections span across crisp formal shirts, sharp tailored suits, structured blazers, relaxed casual denims, vibrant polo t-shirts, cozy winterwear, and essential fashion accessories.
Urban United’s market positioning is deliberate and highly lucrative. While international brands struggle to find a foothold in regional markets due to pricing mismatches, Urban United thrives. By handling its production and assembling high-quality garments in-house, the brand manages a robust supply chain that guarantees superior fabric longevity at pocket-friendly price points. This mass-premium positioning creates an incredibly sticky customer base, turning a first-time shopper into a lifelong loyalist. For an entrepreneur, this translates into an exceptionally stable retail concept built on high volume, consistent footfall, and impressive profit margins.
Background
Established Year: The corporate journey began in 2016 when the founders initiated operations as a fabric trading unit in Ahmedabad, Gujarat.
Franchise Launch Date: Building on a strong distribution network, the dedicated retail franchise model officially rolled out nationally, scaling up heavily over the last few years.
Founders & Key Leadership: The brand is the brainchild of Mr. Sanjay Gupta (Co-Founder & Managing Director) and Ms. Inderpreet Kaur (Director). Mr. Gupta brings over 30 years of deep-rooted expertise in the Indian fabric and textile ecosystem, while Ms. Kaur contributes a decade of specialized operational experience in textile design and garment manufacturing.
Active Units: Urban United boasts a robust and growing footprint of 40+ highly operational Exclusive Brand Outlets (EBOs), with a highly visible market presence in states like Gujarat, Rajasthan, Maharashtra, and Madhya Pradesh, and an active national expansion blueprint.
Industry Category: Apparel, Fast-Fashion Menswear, and Retail Accessories.
Support Training
Pre-Launch Support
Site Selection & Analytics: The corporate team actively assists in evaluating high-street locations, commercial centers, and malls, using footfall analytics to determine the best property choice.
Store Design & Architecture: To maintain a uniform brand aesthetic, the company provides complete layouts, 3D store designs, and interior fixtures blueprints optimized for high visual merchandising impact.
Operational Support
Comprehensive Operations Manuals: Franchisees receive highly detailed operating manuals covering daily store workflows, customer service protocols, and cash-handling systems.
Billing & POS Software: Complete integration of state-of-the-art billing and stock management software to seamlessly track daily sales and stock velocity.
Marketing Support
National & Regional Campaigns: The parent company manages large-scale digital marketing, social media campaigns, and influencer collaborations to build strong localized brand equity.
Localized Launch Kit: In-store launch branding, localized print media designs, and grand-opening marketing collateral are provided to ensure a strong Day-1 footprint.
Staff Training & Academic Support
Retail Sales Training: Comprehensive training modules for retail floor staff, teaching them customer engagement techniques, upselling patterns, and product storytelling.
Visual Merchandising (VM) Training: Regular updates and training on changing display aesthetics, mannequin styling, and seasonal product arrangements to keep the store looking fresh and international.
Ideal Candidate
You don’t necessarily need a background in fashion designing to run a successful Urban United store, but the brand looks for specific entrepreneurial traits:
Financial Capability: The ideal investor must possess stable capital reserves to easily fund the initial setup, stock purchases, and early-stage working capital requirements without over-leveraging debt.
Business Acumen & Operational Passion: A background in retail, corporate management, or distribution is highly valued. The candidate should display a keen interest in day-to-day store tracking and customer service excellence.
Local Market Expertise: An investor who intimately understands the regional consumer psychographics, localized shopping trends, and prime retail hubs of their target territory.
Commitment to Brand Values: A professional individual willing to strictly adhere to the brand's operational integrity, pricing mechanics, and customer-first philosophy.
Location Preference: Willingness to secure or lease a commercial property in a high-footfall high street, premium marketplace, or an established shopping mall.
Financial Detail
| Financial Element | Detail / Estimated Cost |
| Total Investment Range | ₹50 Lakhs to ₹1 Crore (Varies based on city tier and store format) |
| Minimum Capital Required | ₹50 Lakhs |
| Franchise / Brand Fee | ₹3,00,000 (Non-refundable upfront fee) |
| Space / Property Area Required | 1,000 to 1,500 Sq. Ft. |
| Infrastructure & Fit-out Cost | Interior work, lighting, flooring, fixtures, trial rooms, and brand signage (Included within total investment) |
| Initial Stock Investment | Seasonal wardrobe apparel across all menswear categories (Included within total investment) |
| Working Capital | Estimated buffer for 3–6 months of operational liquidity |
| Royalty / Commission Structure | 0% Flat Royalty (Optimized via a clean product-margin supply model) |
| Expected ROI | Up to 100% anticipated over the course of the initial agreement |
| Payback / Break-even Period | 2 to 3 Years for full capital recovery |