Established
2008
Franchise Units
10
Minimum Investment
₹ 20,00,000
Franchise Fee
₹ 4,00,000
Total Investment Range
₹ 30,00,000
Home Based
No
Description
In the fast-evolving landscape of Indian retail, women’s ethnic and indo-western wear continues to be one of the most resilient, high-growth sectors. Vedic Apparel (popularly known as Vedic) stands out as a contemporary powerhouse in this space, bridging traditional Indian craft with modern sensibilities. Designed for the modern Indian woman who demands elegance, comfort, and versatile styling, Vedic has carved a loyal customer base across Tier-1, Tier-2, and Tier-3 cities.
Unlike mass fashion brands that rely purely on fast-turning synthetic trends, Vedic focuses on thoughtful design, premium fabrics, breathable cottons, intricate embroidery, and versatile silhouettes. From everyday office kurtis and chic tunics to festive ensembles and bottom wear, the product matrix is curated to ensure high inventory turnover and year-round footfalls.
For prospective business owners, a Vedic Apparel franchise is more than just a retail store—it is a turnkey commercial model built on robust supply chain integration, strong multi-channel brand visibility, and high operating margins. By partnering with major retail conglomerates like Reliance, Shoppers Stop, Centro, and Trends, along with leading digital marketplaces, Vedic has established nationwide recall that directly drives foot traffic into exclusive brand outlets (EBOs).
Background
| Parameter | Details |
| Brand Name | Vedic Apparel / Vedic Fashion |
| Founder & Visionary | Pooja Shukla |
| Established Year | 2008 (Franchise operations launched in 2016) |
| Company Headquarters | Ahmedabad, Gujarat, India |
| Industry Category | Women’s Fashion, Ethnic Wear, Indo-Western & Fusion Apparel |
| Active Franchise Outlets | 10+ Exclusive Brand Outlets (EBOs) |
| Multi-Brand Outlets | 100+ Shop-in-Shop counters across major retail chains |
| National Presence | Reliance, Shoppers Stop, Centro, Trends, Myntra, Ajio, Amazon, and Flipkart |
| Ownership Structure | Private Limited (Vedic Apparel Pvt. Ltd.) |
The Brand Journey
Vedic started in 2008 in a modest setup with a bootstrap capital of ₹5 lakhs and a 3-person team led by Pooja Shukla. Driven by a passion for comfortable, stylish ethnic wear, the brand rapidly scaled from local distribution to opening standalone retail stores across high-street markets. Its strategic partnerships with national retail giants and e-commerce platforms solidified Vedic as a household name in Indian fashion. Today, the company operates nationwide under Franchise-Owned Franchise-Operated (FOFO) and direct retail models, expanding across Tier-1 metro hubs and emerging Tier-2/3 smart cities.
Support Training
To ensure uniform brand standards and seamless store management, Vedic provides comprehensive support at every stage of the franchise lifecycle:
1. Pre-Launch Support
Site Selection & Market Feasibility: Assistance in evaluating high-footfall high streets, prominent shopping malls, or commercial clusters.
Store Design & Architecture: Standardized layout designs, 3D renders, visual merchandising guidelines, and civil execution plans provided by corporate architects.
Initial Inventory Planning: Automated merchandise curation based on regional climate, cultural preferences, and seasonal demand patterns.
2. Operational & IT Support
POS & Billing Systems: Integrated ERP and billing software for real-time inventory tracking, daily sales reporting, and stock replenishment notifications.
Standard Operating Procedures (SOPs): Detailed operational manuals covering opening/closing procedures, cash handling, inventory audits, and customer relationship management (CRM).
3. Staff Training & Academic Modules
Sales Training: Hands-on staff onboarding conducted at regional headquarters (Ahmedabad) or virtually, focusing on fabric knowledge, cross-selling, and styling suggestions.
Customer Service Standards: Training staff in soft skills, complaint resolution, and loyalty program management.
4. Marketing & Ongoing Brand Support
50:50 Shared Advertising Budget: Joint marketing support for store launch campaigns, local print/digital ads, and event promotions.
Visual Merchandising Updates: Seasonal window displays, promotional signage, and campaign collateral designed centrally by the core creative team.
Ideal Candidate
Vedic Apparel is seeking enthusiastic business partners who share a vision for delivering quality fashion. The ideal partner fits the following profile:
Business Mindset: Prior experience in retail operations, apparel trade, or consumer service businesses is advantageous (though not mandatory with brand training).
Investment Readiness: Ability to mobilize capital of ₹20 Lakhs – ₹30 Lakhs for setup, initial stock, and initial operational buffer.
Passion for Fashion & Customer Experience: Dedication to maintaining store hygiene, managing customer interactions, and driving local marketing efforts.
Property Ownership / Leasing Capacity: Access to a prime commercial space of 400 – 1,000 sq. ft. on a high street, in a prominent market, or inside a Tier-1/2 shopping mall with strong female footfalls.
Location Preferences: Pan-India focus across North, West, South, and East regions (including key Tier-2 & Tier-3 urban centers).
Financial Detail
The financial model of a Vedic Apparel franchise is structured to offer quick capital recovery and healthy, predictable operating margins.
| Financial Parameter | Estimated Breakdown |
| Total Investment Required | ₹20,00,000 – ₹30,00,000 |
| Minimum Capital Required | ₹20,00,000 |
| Franchise / Brand Fee | ₹4,00,000 |
| Required Store Floor Area | 400 – 1,000 Sq. Ft. |
| Store Infrastructure & Fit-out Cost | Covered within total investment (Civil work, loose furniture, fixtures & lighting) |
| Initial Inventory Capital | Included in total project cost (balanced stock mix of kurtis, fusion wear, and bottom wear) |
| Marketing & Launch Budget | Shared 50:50 model between Brand & Franchisee |
| Royalty Fees | Nominal / Nil (FOFO margin-based payout structure) |
| Franchise Term | 5 Years (Renewable) |
| Expected Return on Investment (ROI) | 60% – 68% per annum |
| Estimated Payback Period | 15 – 20 months |