Established
2011
Franchise Units
15
Minimum Investment
$150,100
Franchise Fee
$35,000
Total Investment Range
$354,350
Home Based
No
Description
In a fitness landscape often dominated by "more is more," WundaBar Pilates stands out by proving that smarter is better. Born in the heart of Hollywood and refined through years of biomechanical innovation, WundaBar isn't just another Pilates studio—it is a reinvented fitness experience. The brand has carved a unique niche in the $12 billion boutique fitness industry by merging the traditional integrity of Pilates with the high-energy, results-driven pace of a modern cardio workout.
The "secret sauce" lies in the WundaFormer, a patented, all-in-one machine that combines the Reformer, Wunda Chair, Jump Board, and Ballet Bar. This exclusive technology allows for a seamless, 45-minute flow that delivers "big-city" results without the wasted time of switching equipment. For investors, WundaBar offers a premium market position: it attracts a loyal, high-lifetime-value clientele who seek efficient, anatomy-based movement that heals as much as it strengthens. As the US market moves toward "functional longevity," WundaBar is perfectly positioned as the leader in high-intensity, low-impact wellness.
Why Invest in this Franchise?
Investing in WundaBar Pilates is a move toward a business model built on exclusivity and efficiency. Unlike "big box" gyms or generic Pilates studios, WundaBar provides a proprietary competitive advantage that cannot be replicated elsewhere.
Patented Technology: The WundaFormer is a USP (Unique Selling Proposition) that sets you apart from every other studio on the block.
High Retention Rates: The "Educator" model focuses on biomechanics, creating a deep bond between clients and the brand.
Scalable Footprint: The studio design is optimized for high-density revenue, maximizing the number of clients per square foot.
Resilient Brand Story: Founded by Amy Jordan, the brand is built on grit, authenticity, and a mission that resonates with today’s conscious consumer.
Background
Established Year: 2011 (First studio opened in 2012)
Founders: Amy Jordan (Creator & CEO)
Franchise Active Units: Approximately 15 locations (Growing presence in CA, NY, NJ, and TN)
Brand Journey: After a successful career in Hollywood marketing, Amy Jordan pivoted to her passion for movement. She designed and patented the WundaFormer to solve the "clutter" of traditional Pilates studios and bring high-intensity results to a low-impact environment.
Market Presence: WundaBar currently operates in luxury markets like Los Angeles and New York City, with a strategic expansion plan focusing on high-income suburban and urban hubs across the USA.
Industry Category: Boutique Fitness / Health & Wellness
Support Training
WundaBar provides a comprehensive support system designed to take you from a signed agreement to a packed studio floor.
Pre-Launch & Operational Support
Real Estate Assistance: Expert guidance on site selection, focusing on lifestyle centers and high-foot-traffic retail zones.
Studio Build-Out: Detailed specifications for interior design and the installation of the patented WundaFormer machines.
Academic & Educator Training
Wunda University: A comprehensive training program for your staff.
The "Educator" Method: Unlike standard instructors, your team is trained as "Educators," focusing on anatomy and biomechanics. This includes 60+ hours of intensive study.
Marketing & Ongoing Support
Grand Opening Playbook: A step-by-step marketing strategy to drive pre-sales and memberships before the doors open.
Centralized Branding: National brand awareness campaigns and digital marketing assets for local social media.
Field Support: Periodic operational audits and ongoing education to ensure the brand standard is maintained.
Ideal Candidate
We aren't just looking for investors; we are looking for partners who believe in the power of movement.
The Entrepreneurial Leader: You don’t need to be a Pilates instructor, but you must have a passion for the wellness industry and a people-first leadership style.
Business Savvy: A background in management, marketing, or operations is highly preferred to navigate the local competitive landscape.
Financial Capability: Candidates should have a minimum liquid capital of $100,000 and a net worth of $350,000+.
Community Connector: An ideal owner is someone who wants to be the "face" of wellness in their local community, building relationships with local businesses.
Location Preference: Targeting affluent urban or suburban markets with high visibility and proximity to high-end lifestyle brands.
Financial Detail
| Category | Estimated Cost (USD) |
| Initial Franchise Fee | $35,000 |
| Total Initial Investment | $150,100 – $354,350 |
| Minimum Liquid Capital | $100,000 |
| Royalty Fees | 7% of Gross Sales |
| Marketing Fund Fee | 1% – 2% of Gross Sales |
| Infrastructure/Equipment | Included in total investment (WundaFormer lease/purchase) |
| Working Capital | $20,000 – $60,000 (Recommended) |
