Established
2005
Franchise Units
27
Minimum Investment
$436,800
Franchise Fee
$30,000
Total Investment Range
$903,600
Home Based
No
Description
Experience Healthy Success with a Yogis Grill Franchise
In a world where "fast food" is often synonymous with "unhealthy," Yogis Grill® has carved out a unique and profitable niche in the American fast-casual dining market. Since its inception, the brand has been on a mission to prove that quick service doesn't have to mean compromising on quality or nutrition. Specializing in healthy Japanese cuisine—ranging from their signature Teriyaki and Tempura to fresh Sushi rolls and vibrant vegetable dishes—Yogis Grill offers a refreshing alternative to the standard burger-and-fry routine.
The brand's reputation is built on a "Casual Japanese Dining" concept that feels both premium and accessible. With a contemporary, high-energy decor package featuring bright colors and modern lighting, the atmosphere is designed to appeal to everyone: from busy office professionals looking for a clean lunch to families seeking a nutritious dinner. Positioned as a mid-scale casual dining leader, Yogis Grill leverages the exploding consumer demand for Asian-inspired flavors and health-conscious meal solutions.
Why Invest in a Yogis Grill Franchise?
Investing in Yogis Grill isn't just about buying into a restaurant; it’s about joining a proven system that prioritizes operational simplicity and consumer loyalty.
Growing Market Segment: The healthy fast-casual sector is one of the fastest-growing industries in the USA.
Menu Versatility: With over 50 dishes and a commitment to No MSG and No Trans-Fat, the menu caters to the dietary preferences of the modern American consumer.
Operational Efficiency: The business model is streamlined to maximize speed without sacrificing the "made-to-order" quality that brings customers back.
Brand Loyalty: Known for its "One Grill and a Dream" story, the brand has fostered a deep connection with its community, particularly in the Western United States.
Background
Founded: 2005 (Original concept started in 1995 as Yogis Teriyaki).
Franchising Since: 2007.
Active Units: Approximately 27 locations, with a strong presence in Arizona and California.
Founders: The brand was built by the trio of Sung H. Na (President), Won B. Kyeh (Vice-President), and Frank Lee (Secretary).
Brand History: What began as a single location in Santa Ana, California, evolved into a powerhouse Arizona corporation. The founders spent over a decade perfecting the recipes—including the signature teriyaki sauces—before ever offering the model to outside investors. Today, it stands as a premier name in the Japanese QSR (Quick Service Restaurant) category.
Support Training
Yogis Grill is famous for its "business with training wheels" approach, ensuring that even those new to the restaurant industry can succeed.
Pre-Launch Support: The corporate team provides expert assistance with site selection and lease negotiations, ensuring your restaurant is placed in a high-traffic, high-potential area.
Comprehensive Training: A rigorous 5-week training program is provided for up to two people. This covers everything from food preparation and POS systems to inventory management and staff recruitment.
Operational Guidance: You receive a confidential Operations Manual that acts as your daily "playbook" for running the business.
Marketing Power: Franchisees gain access to professional marketing materials, local promotional tools, and ongoing national advertising campaigns to keep the brand top-of-mind.
Ongoing R&D: The corporate team constantly innovates the menu, keeping your offerings fresh and ahead of food trends.
Ideal Candidate
Yogis Grill looks for partners who are as passionate about the culture as they are about the bottom line.
The Entrepreneurial Spirit: You don't necessarily need prior restaurant experience, but you must have a "hands-on" mentality. This is not a passive investment; it requires active involvement in marketing, hiring, and customer service.
Community Mindset: Candidates should understand the importance of customer service and be willing to foster a "family culture" within their team.
Financial Capability: Applicants should meet the minimum liquid capital requirements to ensure a smooth launch and sustainable growth.
Location Preference: Currently, the brand is focused on expansion across the USA, particularly looking for franchisees in suburban retail centers and high-density business districts.
Financial Detail
| Category | Details |
| Initial Franchise Fee | $30,000 |
| Total Investment Range | $436,800 – $903,600 (depending on site size/location) |
| Minimum Cash Required | $100,000+ |
| Royalty Fee | 5% of gross sales |
| Marketing Fee | 2% of gross sales |
| Working Capital | $25,000 – $40,000 (recommended for first 3 months) |
| Expected ROI / Break-Even | Historically, the payback period averages 4.5 to 6.5 years. |
| Potential Revenue | Top-performing units have seen yearly gross sales exceeding $1.2M. |